1. Sets
  2. 2004
  3. Promotional

LEGO 2004 / Promotional Sets

In 2004, LEGO released 10 Promotional sets across 4 subthemes, all of these sets have been retired. Subthemes for that year included Easter, LEGO Brand Stores, LEGO Japan Magazine, and LEGOLAND.
Most valuable 2004 LEGO Promotional set
4212852 Easter Egg Blue $137.67
Most owned 2004 Promotional set
4212847 Easter Chick in Egg
10 sets

4212838 Easter Chick

Theme / Subtheme Promotional / Easter
Year 2004
Pieces 62
Availability Retired
4212838 LEGO Easter Chick
promotional
Value $60.48
Annual growth 17.5%

4212847 Easter Chick in Egg

Theme / Subtheme Promotional / Easter
Year 2004
Pieces 99
Availability Retired
4212847 LEGO Easter Chick in Egg
promotional
Value $80.42
Annual growth 18.7%

4212850 Easter Egg Orange

Theme / Subtheme Promotional / Easter
Year 2004
Availability Retired
4212850 LEGO Easter Egg Orange
promotional
Value $67.09
Annual growth 18.0%

4212852 Easter Egg Blue

Theme / Subtheme Promotional / Easter
Year 2004
Pieces 178
Availability Retired
4212852 LEGO Easter Egg Blue
promotional
Value $137.67
Annual growth 7.1%

Mini Stanley Cup

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2004
Availability Retired
Mini Stanley Cup
promotional
Value $62.27
Annual growth 2.4%

LEGO Heart

Theme / Subtheme Promotional / LEGOLAND
Year 2004
Pieces 58
Availability Retired
LEGOLAND LEGO Heart
promotional
Value $34.02
Annual growth 4.1%

Cat

Theme / Subtheme Promotional / LEGO Japan Magazine
Year 2004
Pieces 10
Availability Retired
LEGO Japan Magazine Cat
promotional
Value $37.86
Annual growth 12.3%

Ostrich

Theme / Subtheme Promotional / LEGO Japan Magazine
Year 2004
Pieces 10
Availability Retired
LEGO Japan Magazine Ostrich
promotional
Value $20.31
Annual growth 2.3%

Spinning Top

Theme / Subtheme Promotional / LEGO Japan Magazine
Year 2004
Pieces 12
Availability Retired
LEGO Japan Magazine Spinning Top
promotional
Value $21.18
Annual growth 1.3%

Snail

Theme / Subtheme Promotional / LEGO Japan Magazine
Year 2004
Pieces 8
Availability Retired
LEGO Japan Magazine Snail
promotional
Value $16.58
Annual growth 4.0%

Year Pricing

Retail
$0.00   (for all 10 sets)
New/Sealed
Value
$537.88
Used
Value
$382.17

Subtheme Pricing

2004 / Promotional
Annual growth
Easter
+8.51%
LEGOLAND
+4.07%
LEGO Brand Stores
+2.37%
LEGO Japan Magazine
+2.14%

Subthemes

2004 / Promotional
Sets
Easter
4
LEGO Brand Stores
1
LEGO Japan Magazine
4
LEGOLAND
1

Community Stats

The following are the top 10 most owned 2004 Promotional sets by LEGO collectors.
#1Easter Chick in Egg
#2Easter Chick
#3Mini Stanley Cup
#4Easter Egg Blue
#5Easter Egg Orange
#6Spinning Top
#7Ostrich
#8Cat
#9Snail
#10LEGO Heart

About LEGO Promotional

Promotional covers the sets LEGO gives away or sells only for an occasion, such as gifts with purchase, store events, retailer tie-ins and company partnerships. Most have a subtheme of their own, and the ones without one are listed here. They include 40146 Lufthansa Plane from 2015, the VIP Add On Packs of 2021 to 2023, 6426244 90th Anniversary Mini Castle from 2022 and 40581 BIONICLE Tahu and Takua, a gift with purchase in January 2023.
2004 LEGO Sets
2004 was a pivotal recovery year following financial losses in 2003. LEGO updated its color palette, introducing light nougat for licensed minifigures and brighter grays and browns. The company partnered with Ferrari under LEGO Racers and launched Knights’ Kingdom II, a story-driven reimagining of Castle. QUATRO expanded the preschool range, while World City, Orient Expedition, Spider-Man, and Gravity Games concluded. These shifts, along with strategic licensing, began LEGO’s long-term turnaround.