About Exclusive LEGO Inside Tour Exclusive
The LEGO Inside Tour in Billund, Denmark is an exclusive event held a few times a year for a very limited number of attendees, who get a place through a raffle type sign-up process. At the end of the tour, each participant receives a LEGO set made exclusively for the LEGO Inside Tour in cooperation with Kjeld Kirk Kristiansen to take home. These sets are exclusive to the tour only and maintain a considerable value on the secondary markets.
2010 LEGO Sets
2010 marked the debut of Collectible Minifigures Series 1 and 2, launching a global collector phenomenon. LEGO expanded its Disney partnership with Cars under DUPLO and Toy Story sets in minifigure scale, while Prince of Persia joined the lineup alongside Star Wars sets celebrating The Empire Strikes Back’s 30th anniversary. New original themes included Atlantis, Hero Factory (successor to BIONICLE), World Racers, and Kingdoms, a return to historically inspired castle play. Several older lines ended, including Agents, Bob the Builder, Indiana Jones, and Thomas & Friends.