2010 / Exclusive / LEGO Inside Tour Exclusive

The LEGO Inside Tour in Billund, Denmark is an annual exclusive event that is held a few times a year to a very limited number of attendees through a raffle type sign-up process. Lucky attendees of this 2-5 day experience learn how LEGO bricks are produced, meet the designers and take a tour through the LEGO Group’s unique history in Ole Kirk's original house featuring an extraordinary exhibition of LEGO sets and models that date back to 1934. At the end of the tour, each participant receives a LEGO set exclusively produced for the LEGO Inside Tour in cooperation with Kjeld Kirk Kristiansen to take home. These sets are exclusive to the tour only and maintain a considerable value on the secondary markets.

2010 LEGO Sets

2010 sets the stage for a massive investment opportunity for future collectors with the release of the Series 1 of the Collectable Minifigures. In addition, LEGO introduced the Cars theme and LEGO Harry Potter: Years 1-4 was also released. However, a number of themes and subthemes were retired including Agents, Bob The Builder, Indiana Jones and Thomas and Friends. For the Star Wars collectors, LEGO celebrated the 30th Anniversary of The Empire Strikes Back with a number of special sets. Additionally, LEGO and Disney released a bunch of different Disney subthemes.