The LEGO Architecture Landmark Series started in 2008 and consists primarily of models that represent the world's most famous structures. Initially the sets were focused on major cities in the United States such as models of the Sears Tower, John Hancock Center, the Empire State Building, and the Seattle Space Needle followed by international landmarks including Burj Khalifa, Brandenburg Gate, the Sydney Opera House and dozens more. Within the subtheme the scale of the sets differ widely.
2011 LEGO Sets
2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.