The LEGO Cars theme was introduced in 2010 for DUPLO and licensed by Disney and contained sets for Cars and Cars 2. In 2011 it was transferred to the LEGO System brand. In 2012 was temporarily discontinued. After the release of Cars 3 the theme was reintroduced in 2017 as a subtheme of Juniors and some of the returning characters' designs had slight changes to comply with the Juniors theme. The sets feature characters and scenes from all 3 of the Disney Pixar's Cars movies.
2011 LEGO Sets
2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.