About LEGOLAND
LEGO promotional LEGOLAND sets are exclusive sets available only at LEGOLAND parks and Discovery Centers. These sets often feature park-specific themes and elements, such as miniature versions of park attractions, exclusive minifigures, or builds related to the LEGOLAND experience. Notable examples include the "LEGOLAND Train" (40166), the "LEGOLAND Castle" (40306), and the "LEGOLAND Park" (40346), which includes various iconic park elements. These sets are highly sought after by visitors and collectors due to their exclusivity and the unique opportunity to commemorate a visit to a LEGOLAND park with a special LEGO set.
2011 LEGO Sets
2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.