LEGO 2012 / Promotional / Pick a Brick Sets

LEGO promotional Pick a Brick sets are exclusive sets available through LEGO's Pick a Brick stations, primarily found in LEGO Stores. These stations allow customers to select and purchase individual LEGO pieces to create custom builds. Occasionally, LEGO offers special promotional sets that can be built using parts available at these stations. Examples include seasonal builds or small models like animals, vehicles, or holiday-themed items. These sets are typically designed to encourage creativity and provide inspiration for using the diverse range of bricks available at Pick a Brick stations.

2012 LEGO Sets

2012 was a landmark year highlighted by LEGO’s 80th anniversary and major licensed expansions. LEGO The Lord of the Rings and The Hobbit joined the lineup alongside Marvel and DC Super Heroes, establishing enduring partnerships with both comic universes. LEGO Friends debuted, introducing mini-doll figures and Heartlake City, becoming one of LEGO’s most successful modern themes. Other launches included Monster Fighters, Disney Princess, and Dino. Alien Conquest, Atlantis, Pharaoh’s Quest, Kingdoms, and Harry Potter retired, though Harry Potter would later return in 2018.