2012 Promotional LEGO Sets

In 2012, LEGO released 45 Promotional sets across 4 subthemes, all of these sets have been retired. Subthemes for that year included LEGO Brand Store Opening Set, Monthly Mini Model Build, Pick a Brick, and Toys R Us.

Most valuable 2012 LEGO Promotional set
Saarbrucken Germany Exclusive Minifigure Pack $798.44

Largest 2012 LEGO Promotional set
3300003 LEGO Brand Retail Store 280 pieces

45 sets

Subtheme

Sort


	40036 Cobra Theme / Subtheme Promotional / Monthly Mini Model Build Year 2012 Pieces 37 Availability Retired Buy this set at eBay Bricklink	promotional Value $4.41 Annual growth 8.8% I own this set I want this set

	40037 Hockey player Theme / Subtheme Promotional / Monthly Mini Model Build Year 2012 Pieces 43 Availability Retired Buy this set at eBay	promotional Value $12.98 Annual growth 2.6% I own this set I want this set

	40038 Worm & Earth Theme / Subtheme Promotional / Monthly Mini Model Build Year 2012 Pieces 29 Availability Retired Buy this set at eBay Bricklink	promotional Value $10.31 Annual growth 2.2% I own this set I want this set

	40039 Tulip Theme / Subtheme Promotional / Monthly Mini Model Build Year 2012 Pieces 16 Availability Retired Buy this set at eBay	promotional Value $8.97 Annual growth 9.4% I own this set I want this set

	40040 Olympic Flame Theme / Subtheme Promotional / Monthly Mini Model Build Year 2012 Pieces 15 Availability Retired Buy this set at eBay Bricklink	promotional Value $6.62 Annual growth 1.7% I own this set I want this set

	40041 Moose Theme / Subtheme Promotional / Monthly Mini Model Build Year 2012 Pieces 27 Availability Retired Buy this set at eBay Bricklink	promotional Value $7.19 Annual growth 3.4% I own this set I want this set

	40042 Cat Theme / Subtheme Promotional / Monthly Mini Model Build Year 2012 Pieces 25 Availability Retired Buy this set at eBay	promotional Value $8.72 Annual growth 4.2% I own this set I want this set

	40043 Duck Theme / Subtheme Promotional / Monthly Mini Model Build Year 2012 Pieces 24 Availability Retired Buy this set at eBay	promotional Value $14.16 Annual growth 2.8% I own this set I want this set

	40044 Lawn Mower Theme / Subtheme Promotional / Monthly Mini Model Build Year 2012 Pieces 25 Availability Retired Buy this set at eBay Bricklink	promotional Value $5.02 Annual growth 7.3% I own this set I want this set

	40045 Shark Theme / Subtheme Promotional / Monthly Mini Model Build Year 2012 Pieces 27 Availability Retired Buy this set at eBay	promotional Value $14.28 Annual growth 3.9% I own this set I want this set

	40046 Pilgrim Theme / Subtheme Promotional / Monthly Mini Model Build Year 2012 Pieces 23 Availability Retired Buy this set at eBay Bricklink	promotional Value $47.36 Annual growth 9.1% I own this set I want this set

	40047 Owl Theme / Subtheme Promotional / Monthly Mini Model Build Year 2012 Pieces 41 Availability Retired Buy this set at eBay	promotional Value $7.37 Annual growth 1.2% I own this set I want this set

	3300003 LEGO Brand Retail Store Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Pieces 280 Availability Retired Buy this set at eBay Bricklink	promotional Value $90.00 Annual growth 17.4% I own this set I want this set

	5000023 Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Pieces 12 Availability Retired Buy this set at eBay Bricklink	promotional Value $30.00 Annual growth 15.7% I own this set I want this set

	5000437 Vintage Minifigure Collection Vol 1 Theme / Subtheme Promotional / Toys R Us Year 2012 Pieces / Minifigs 21 / 5 Availability Retired Buy this set at eBay Bricklink	promotional Value $50.00 Annual growth 3.1% I own this set I want this set

	5000438 Vintage Minifigure Collection Vol 2 Theme / Subtheme Promotional / Toys R Us Year 2012 Pieces / Minifigs 22 / 5 Availability Retired Buy this set at Amazon eBay	promotional Value $89.41 Annual growth 3.8% I own this set I want this set

	5000439 Vintage Minifigure Collection Vol 3 Theme / Subtheme Promotional / Toys R Us Year 2012 Pieces / Minifigs 20 / 5 Availability Retired Buy this set at eBay Bricklink	promotional Value $70.00 Annual growth 5.5% I own this set I want this set

	5000440 Vintage Minifigure Collection Vol 4 Theme / Subtheme Promotional / Toys R Us Year 2012 Pieces / Minifigs 25 / 5 Availability Retired Buy this set at eBay Bricklink	promotional Value $75.00 Annual growth 2.8% I own this set I want this set

	Alpharetta Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Pieces / Minifigs 15 / 3 Availability Retired Buy this set at eBay Bricklink	promotional Value $250.87 Annual growth 3.2% I own this set I want this set

	Costa Mesa Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Pieces / Minifigs 15 / 3 Availability Retired Buy this set at eBay Bricklink	promotional Value $672.38 Annual growth 2.2% I own this set I want this set

	Elizabeth Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Pieces 15 Availability Retired Buy this set at eBay Bricklink	promotional Value $153.24 Annual growth 6.5% I own this set I want this set

	Essen Germany Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Availability Retired Buy this set at Bricklink	promotional Value $161.69 Annual growth 10.4% I own this set I want this set

	Lynnwood Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Availability Retired Buy this set at Bricklink	promotional Value $223.10 Annual growth 1.3% I own this set I want this set

	Manchester UK Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Pieces / Minifigs 12 / 3 Availability Retired Buy this set at Bricklink	promotional Value $175.56 Annual growth 1.2% I own this set I want this set

	Nashville Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Pieces / Minifigs 15 / 3 Availability Retired Buy this set at eBay Bricklink	promotional Value $674.80 Annual growth 9.3% I own this set I want this set

	Overland Park Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Pieces / Minifigs 15 / 3 Availability Retired Buy this set at eBay Bricklink	promotional Value $38.90 Annual growth 29.9% I own this set I want this set

	Rabbit Theme / Subtheme Promotional / Pick a Brick Year 2012 Pieces 61 Availability Retired Buy this set at eBay	promotional Value $89.62 Annual growth 6.8% I own this set I want this set

	Artist Theme / Subtheme Promotional / Pick a Brick Year 2012 Availability Retired Buy this set at eBay	promotional Value $43.03 Annual growth 11.3% I own this set I want this set

	Royal Guard Theme / Subtheme Promotional / Pick a Brick Year 2012 Pieces 88 Availability Retired Buy this set at eBay	promotional Value $22.32 Annual growth 4.0% I own this set I want this set

	Batman & Robin Theme / Subtheme Promotional / Pick a Brick Year 2012 Pieces 61 Availability Retired Buy this set at eBay	promotional Value $62.39 Annual growth 11.0% I own this set I want this set

	Patriot Theme / Subtheme Promotional / Pick a Brick Year 2012 Pieces 66 Availability Retired Buy this set at eBay	promotional Value $37.06 Annual growth 9.2% I own this set I want this set

	Zoo Keeper Theme / Subtheme Promotional / Pick a Brick Year 2012 Pieces 58 Availability Retired Buy this set at eBay	promotional Value $40.03 Annual growth 9.4% I own this set I want this set

	Surfer Theme / Subtheme Promotional / Pick a Brick Year 2012 Pieces 67 Availability Retired Buy this set at eBay	promotional Value $24.82 Annual growth 5.1% I own this set I want this set

	Pirate Theme / Subtheme Promotional / Pick a Brick Year 2012 Pieces 75 Availability Retired Buy this set at eBay	promotional Value $17.58 Annual growth 2.6% I own this set I want this set

	Frankenstein Theme / Subtheme Promotional / Pick a Brick Year 2012 Pieces 50 Availability Retired Buy this set at eBay	promotional Value $33.86 Annual growth 2.1% I own this set I want this set

	Chef Theme / Subtheme Promotional / Pick a Brick Year 2012 Pieces 73 Availability Retired Buy this set at eBay	promotional Value $43.03 Annual growth 11.3% I own this set I want this set

	Santa Theme / Subtheme Promotional / Pick a Brick Year 2012 Pieces 56 Availability Retired Buy this set at eBay	promotional Value $69.82 Annual growth 10.4% I own this set I want this set

	Northshore Mall Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Pieces / Minifigs 15 / 3 Availability Retired Buy this set at eBay Bricklink	promotional Value $278.38 Annual growth 3.6% I own this set I want this set

	Saarbrucken Germany Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Pieces / Minifigs 15 / 3 Availability Retired Buy this set at eBay Bricklink	promotional Value $798.44 Annual growth 9.5% I own this set I want this set

	Sheffield Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Pieces / Minifigs 14 / 3 Availability Retired Buy this set at eBay Bricklink	promotional Value $198.33 Annual growth 1.9% I own this set I want this set

	Westfield Stratford UK Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Pieces / Minifigs 14 / 3 Availability Retired Buy this set at eBay Bricklink	promotional Value $202.16 Annual growth 36.4% I own this set I want this set

	Vancouver Canada Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Pieces / Minifigs 15 / 3 Availability Retired Buy this set at eBay Bricklink	promotional Value $277.77 Annual growth 4.5% I own this set I want this set

	Victor Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Pieces / Minifigs 15 / 3 Availability Retired Buy this set at eBay	promotional Value $177.27 Annual growth 36.4% I own this set I want this set

	Wauwatosa Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Pieces / Minifigs 15 / 3 Availability Retired Buy this set at eBay Bricklink	promotional Value $657.71 Annual growth 11.1% I own this set I want this set

	Woodlands Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2012 Availability Retired Buy this set at eBay Bricklink	promotional Value $131.59 Annual growth 1.4% I own this set I want this set

Year Details

Year

2012

Theme

Promotional

Subthemes

Sets

45 (all retired)

Available

Retired

Year Pricing

Retail

$0.00 (for all 45 sets)

New/Sealed

Value

$6,107.55

Used

Value

$4,997.28

Subtheme Pricing

2012 / Promotional

Annual growth

Pick a Brick

+5.57%

LEGO Brand Store Opening Set

+3.50%

Toys R Us

+3.06%

Monthly Mini Model Build

+2.71%

Subthemes

2012 / Promotional

Sets

LEGO Brand Store Opening Set

Monthly Mini Model Build

Pick a Brick

Toys R Us

Community Stats

The following are the top 10 most owned 2012 Promotional sets by LEGO collectors.

#1LEGO Brand Retail Store

#2Vintage Minifigure Collection Vol 1

#3Vintage Minifigure Collection Vol 3

#4Vintage Minifigure Collection Vol 2

#5Vintage Minifigure Collection Vol 4

#6Exclusive Minifigure Pack

#7Shark

#8Olympic Flame

#9Hockey player

#10Tulip

All Sets in Promotional

All Sets from 2012

About LEGO Promotional

Promotional covers the sets LEGO gives away or sells only for an occasion, such as gifts with purchase, store events, retailer tie-ins and company partnerships. Most have a subtheme of their own, and the ones without one are listed here. They include 40146 Lufthansa Plane from 2015, the VIP Add On Packs of 2021 to 2023, 6426244 90th Anniversary Mini Castle from 2022 and 40581 BIONICLE Tahu and Takua, a gift with purchase in January 2023.

2012 LEGO Sets

2012 was a landmark year highlighted by LEGO’s 80th anniversary and major licensed expansions. LEGO The Lord of the Rings and The Hobbit joined the lineup alongside Marvel and DC Super Heroes, establishing enduring partnerships with both comic universes. LEGO Friends debuted, introducing mini-doll figures and Heartlake City, becoming one of LEGO’s most successful modern themes. Other launches included Monster Fighters, Disney Princess, and Dino. Alien Conquest, Atlantis, Pharaoh’s Quest, Kingdoms, and Harry Potter retired, though Harry Potter would later return in 2018.

LEGO 2012 / Promotional Sets

Year Details

Year Pricing

Subtheme Pricing

Subthemes

Community Stats

About LEGO Promotional

2012 LEGO Sets