In 2012, LEGO released 45 Promotional sets across 4 subthemes, all of these sets have been retired. Subthemes for that year included LEGO Brand Store Opening Set, Monthly Mini Model Build, Pick a Brick, and Toys R Us.
Most valuable 2012 LEGO Promotional set
Saarbrucken Germany Exclusive Minifigure Pack $770.73
Largest 2012 LEGO Promotional set
3300003 LEGO Brand Retail Store 280 pieces
45 sets

40036 Cobra

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 37
Availability Retired
40036 LEGO Monthly Mini Model Build Cobra
promotional
Value $4.42
Annual growth 11.9%

40037 Hockey player

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 43
Availability Retired
40037 LEGO Monthly Mini Model Build Hockey player
promotional
Value $14.19
Annual growth 3.0%

40038 Worm & Earth

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 29
Availability Retired
40038 LEGO Monthly Mini Model Build Worm & Earth
promotional
Value $10.31
Annual growth 2.2%

40039 Tulip

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 16
Availability Retired
40039 LEGO Monthly Mini Model Build Tulip
promotional
Value $8.54
Annual growth 9.4%

40040 Olympic Flame

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 15
Availability Retired
40040 LEGO Monthly Mini Model Build Olympic Flame
promotional
Value $6.62
Annual growth 1.7%

40041 Moose

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 27
Availability Retired
40041 LEGO Monthly Mini Model Build Moose
promotional
Value $7.19
Annual growth 3.4%

40042 Cat

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 25
Availability Retired
40042 LEGO Monthly Mini Model Build Cat
promotional
Value $8.72
Annual growth 4.2%

40043 Duck

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 24
Availability Retired
40043 LEGO Monthly Mini Model Build Duck
promotional
Value $13.35
Annual growth 2.6%

40044 Lawn Mower

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 25
Availability Retired
40044 LEGO Monthly Mini Model Build Lawn Mower
promotional
Value $6.20
Annual growth 8.5%

40045 Shark

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 27
Availability Retired
40045 LEGO Monthly Mini Model Build Shark
promotional
Value $14.28
Annual growth 3.9%

40046 Pilgrim

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 23
Availability Retired
40046 LEGO Monthly Mini Model Build Pilgrim
promotional
Value $46.72
Annual growth 9.1%

40047 Owl

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 41
Availability Retired
40047 LEGO Monthly Mini Model Build Owl
promotional
Value $7.37
Annual growth 1.2%

3300003 LEGO Brand Retail Store

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces 280
Availability Retired
3300003 LEGO Brand Retail Store
promotional
Value $94.64
Annual growth 2.4%

5000023 Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces 12
Availability Retired
5000023 Exclusive Minifigure Pack
promotional
Value $30.00
Annual growth 15.8%

5000437 Vintage Minifigure Collection Vol 1

Theme / Subtheme Promotional / Toys R Us
Year 2012
Pieces / Minifigs 21 / 5
Availability Retired
5000437 LEGO Vintage Minifigure Collection Vol 1
promotional
Value $49.84
Annual growth 3.2%

5000438 Vintage Minifigure Collection Vol 2

Theme / Subtheme Promotional / Toys R Us
Year 2012
Pieces / Minifigs 22 / 5
Availability Retired
5000438 LEGO Vintage Minifigure Collection Vol 2
promotional
Value $76.86
Annual growth 3.1%

5000439 Vintage Minifigure Collection Vol 3

Theme / Subtheme Promotional / Toys R Us
Year 2012
Pieces / Minifigs 20 / 5
Availability Retired
5000439 LEGO Vintage Minifigure Collection Vol 3
promotional
Value $69.98
Annual growth 5.6%

5000440 Vintage Minifigure Collection Vol 4

Theme / Subtheme Promotional / Toys R Us
Year 2012
Pieces / Minifigs 25 / 5
Availability Retired
5000440 LEGO Vintage Minifigure Collection Vol 4
promotional
Value $74.47
Annual growth 2.9%

Alpharetta Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 15 / 3
Availability Retired
Alpharetta Exclusive Minifigure Pack
promotional
Value $239.07
Annual growth 2.9%

Costa Mesa Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 15 / 3
Availability Retired
Costa Mesa Exclusive Minifigure Pack
promotional
Value $693.01
Annual growth 2.5%

Elizabeth Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces 15
Availability Retired
Elizabeth Exclusive Minifigure Pack
promotional
Value $153.24
Annual growth 6.5%

Essen Germany Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Availability Retired
Essen Germany Exclusive Minifigure Pack
promotional
Value $157.85
Annual growth 10.2%

Lynnwood Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Availability Retired
Lynnwood Exclusive Minifigure Pack
promotional
Value $246.06
Annual growth 1.6%

Manchester UK Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 12 / 3
Availability Retired
Manchester UK Exclusive Minifigure Pack
promotional
Value $166.20
Annual growth 1.4%

Nashville Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 15 / 3
Availability Retired
Nashville Exclusive Minifigure Pack
promotional
Value $653.98
Annual growth 9.1%

Overland Park Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 15 / 3
Availability Retired
Overland Park Exclusive Minifigure Pack
promotional
Value $38.90
Annual growth 29.9%

Rabbit

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 61
Availability Retired
LEGO Pick a Brick Rabbit
promotional
Value $86.58
Annual growth 6.3%

Artist

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Availability Retired
LEGO Pick a Brick Artist
promotional
Value $42.52
Annual growth 11.3%

Royal Guard

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 88
Availability Retired
LEGO Pick a Brick Royal Guard
promotional
Value $21.73
Annual growth 3.7%

Batman & Robin

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 61
Availability Retired
LEGO Pick a Brick Batman & Robin
promotional
Value $61.43
Annual growth 11.0%

Patriot

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 66
Availability Retired
LEGO Pick a Brick Patriot
promotional
Value $36.62
Annual growth 9.2%

Zoo Keeper

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 58
Availability Retired
LEGO Pick a Brick Zoo Keeper
promotional
Value $39.55
Annual growth 9.4%

Surfer

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 67
Availability Retired
LEGO Pick a Brick Surfer
promotional
Value $24.34
Annual growth 4.9%

Pirate

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 75
Availability Retired
LEGO Pick a Brick Pirate
promotional
Value $17.16
Annual growth 2.3%

Frankenstein

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 50
Availability Retired
LEGO Pick a Brick Frankenstein
promotional
Value $32.86
Annual growth 1.8%

Chef

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 73
Availability Retired
LEGO Pick a Brick Chef
promotional
Value $42.52
Annual growth 11.3%

Santa

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 56
Availability Retired
LEGO Pick a Brick Santa
promotional
Value $68.93
Annual growth 10.4%

Northshore Mall Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 15 / 3
Availability Retired
Northshore Mall Exclusive Minifigure Pack
promotional
Value $258.66
Annual growth 3.5%

Saarbrucken Germany Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 15 / 3
Availability Retired
Saarbrucken Germany Exclusive Minifigure Pack
promotional
Value $770.73
Annual growth 9.5%

Sheffield Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 14 / 3
Availability Retired
Sheffield Exclusive Minifigure Pack
promotional
Value $201.09
Annual growth 2.1%

Westfield Stratford UK Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 14 / 3
Availability Retired
Westfield Stratford UK Exclusive Minifigure Pack
promotional
Value $202.08
Annual growth 36.4%

Vancouver Canada Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 15 / 3
Availability Retired
Vancouver Canada Exclusive Minifigure Pack
promotional
Value $277.77
Annual growth 4.5%

Victor Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 15 / 3
Availability Retired
Victor Exclusive Minifigure Pack
promotional
Value $177.27
Annual growth 36.4%

Wauwatosa Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 15 / 3
Availability Retired
Wauwatosa Exclusive Minifigure Pack
promotional
Value $657.71
Annual growth 11.1%

Woodlands Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Availability Retired
Woodlands Exclusive Minifigure Pack
promotional
Value $131.59
Annual growth 1.4%