In 2012, LEGO released 45 Promotional sets across 4 subthemes, all of these sets have been retired. Subthemes for that year included LEGO Brand Store Opening Set, Monthly Mini Model Build, Pick a Brick, and Toys R Us.
Most valuable 2012 LEGO Promotional set
Wauwatosa Exclusive Minifigure Pack $807.23
Largest 2012 LEGO Promotional set
3300003 LEGO Brand Retail Store 280 pieces
45 sets

40036 Cobra

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 37
Availability Retired
40036 LEGO Monthly Mini Model Build Cobra
promotional
Value $4.42
Annual growth 11.9%

40037 Hockey player

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 43
Availability Retired
40037 LEGO Monthly Mini Model Build Hockey player
promotional
Value $14.19
Annual growth 3.0%

40038 Worm & Earth

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 29
Availability Retired
40038 LEGO Monthly Mini Model Build Worm & Earth
promotional
Value $10.31
Annual growth 2.2%

40039 Tulip

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 16
Availability Retired
40039 LEGO Monthly Mini Model Build Tulip
promotional
Value $8.50
Annual growth 9.4%

40040 Olympic Flame

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 15
Availability Retired
40040 LEGO Monthly Mini Model Build Olympic Flame
promotional
Value $6.62
Annual growth 1.7%

40041 Moose

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 27
Availability Retired
40041 LEGO Monthly Mini Model Build Moose
promotional
Value $7.19
Annual growth 3.4%

40042 Cat

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 25
Availability Retired
40042 LEGO Monthly Mini Model Build Cat
promotional
Value $8.99
Annual growth 4.6%

40043 Duck

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 24
Availability Retired
40043 LEGO Monthly Mini Model Build Duck
promotional
Value $12.88
Annual growth 2.4%

40044 Lawn Mower

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 25
Availability Retired
40044 LEGO Monthly Mini Model Build Lawn Mower
promotional
Value $6.20
Annual growth 8.5%

40045 Shark

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 27
Availability Retired
40045 LEGO Monthly Mini Model Build Shark
promotional
Value $14.28
Annual growth 3.9%

40046 Pilgrim

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 23
Availability Retired
40046 LEGO Monthly Mini Model Build Pilgrim
promotional
Value $46.33
Annual growth 9.1%

40047 Owl

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2012
Pieces 41
Availability Retired
40047 LEGO Monthly Mini Model Build Owl
promotional
Value $7.36
Annual growth 1.2%

3300003 LEGO Brand Retail Store

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces 280
Availability Retired
3300003 LEGO Brand Retail Store
promotional
Value $90.00
Annual growth 17.6%

5000023 Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces 12
Availability Retired
5000023 Exclusive Minifigure Pack
promotional
Value $30.21
Annual growth 15.8%

5000437 Vintage Minifigure Collection Vol 1

Theme / Subtheme Promotional / Toys R Us
Year 2012
Pieces / Minifigs 21 / 5
Availability Retired
5000437 LEGO Vintage Minifigure Collection Vol 1
promotional
Value $54.42
Annual growth 3.8%

5000438 Vintage Minifigure Collection Vol 2

Theme / Subtheme Promotional / Toys R Us
Year 2012
Pieces / Minifigs 22 / 5
Availability Retired
5000438 LEGO Vintage Minifigure Collection Vol 2
promotional
Value $77.06
Annual growth 3.2%

5000439 Vintage Minifigure Collection Vol 3

Theme / Subtheme Promotional / Toys R Us
Year 2012
Pieces / Minifigs 20 / 5
Availability Retired
5000439 LEGO Vintage Minifigure Collection Vol 3
promotional
Value $69.98
Annual growth 5.6%

5000440 Vintage Minifigure Collection Vol 4

Theme / Subtheme Promotional / Toys R Us
Year 2012
Pieces / Minifigs 25 / 5
Availability Retired
5000440 LEGO Vintage Minifigure Collection Vol 4
promotional
Value $73.10
Annual growth 2.9%

Alpharetta Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 15 / 3
Availability Retired
Alpharetta Exclusive Minifigure Pack
promotional
Value $231.89
Annual growth 2.7%

Costa Mesa Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 15 / 3
Availability Retired
Costa Mesa Exclusive Minifigure Pack
promotional
Value $697.27
Annual growth 3.0%

Elizabeth Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces 15
Availability Retired
Elizabeth Exclusive Minifigure Pack
promotional
Value $191.86
Annual growth 9.0%

Essen Germany Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Availability Retired
Essen Germany Exclusive Minifigure Pack
promotional
Value $155.51
Annual growth 10.1%

Lynnwood Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Availability Retired
Lynnwood Exclusive Minifigure Pack
promotional
Value $222.37
Annual growth 1.3%

Manchester UK Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 12 / 3
Availability Retired
Manchester UK Exclusive Minifigure Pack
promotional
Value $254.41
Annual growth 5.1%

Nashville Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 15 / 3
Availability Retired
Nashville Exclusive Minifigure Pack
promotional
Value $641.33
Annual growth 9.0%

Overland Park Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 15 / 3
Availability Retired
Overland Park Exclusive Minifigure Pack
promotional
Value $39.87
Annual growth 35.4%

Rabbit

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 61
Availability Retired
LEGO Pick a Brick Rabbit
promotional
Value $84.73
Annual growth 6.0%

Artist

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Availability Retired
LEGO Pick a Brick Artist
promotional
Value $42.20
Annual growth 11.3%

Royal Guard

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 88
Availability Retired
LEGO Pick a Brick Royal Guard
promotional
Value $24.53
Annual growth 5.7%

Batman & Robin

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 61
Availability Retired
LEGO Pick a Brick Batman & Robin
promotional
Value $60.85
Annual growth 11.0%

Patriot

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 66
Availability Retired
LEGO Pick a Brick Patriot
promotional
Value $36.36
Annual growth 9.2%

Zoo Keeper

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 58
Availability Retired
LEGO Pick a Brick Zoo Keeper
promotional
Value $39.26
Annual growth 9.5%

Surfer

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 67
Availability Retired
LEGO Pick a Brick Surfer
promotional
Value $24.05
Annual growth 4.8%

Pirate

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 75
Availability Retired
LEGO Pick a Brick Pirate
promotional
Value $16.91
Annual growth 2.2%

Frankenstein

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 50
Availability Retired
LEGO Pick a Brick Frankenstein
promotional
Value $32.25
Annual growth 1.7%

Chef

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 73
Availability Retired
LEGO Pick a Brick Chef
promotional
Value $42.20
Annual growth 11.3%

Santa

Theme / Subtheme Promotional / Pick a Brick
Year 2012
Pieces 56
Availability Retired
LEGO Pick a Brick Santa
promotional
Value $68.40
Annual growth 10.4%

Northshore Mall Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 15 / 3
Availability Retired
Northshore Mall Exclusive Minifigure Pack
promotional
Value $252.92
Annual growth 3.3%

Saarbrucken Germany Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 15 / 3
Availability Retired
Saarbrucken Germany Exclusive Minifigure Pack
promotional
Value $753.90
Annual growth 9.4%

Sheffield Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 14 / 3
Availability Retired
Sheffield Exclusive Minifigure Pack
promotional
Value $202.43
Annual growth 2.2%

Westfield Stratford UK Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 14 / 3
Availability Retired
Westfield Stratford UK Exclusive Minifigure Pack
promotional
Value $202.08
Annual growth 36.4%

Vancouver Canada Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 15 / 3
Availability Retired
Vancouver Canada Exclusive Minifigure Pack
promotional
Value $269.99
Annual growth 4.4%

Victor Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 15 / 3
Availability Retired
Victor Exclusive Minifigure Pack
promotional
Value $177.27
Annual growth 36.4%

Wauwatosa Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Pieces / Minifigs 15 / 3
Availability Retired
Wauwatosa Exclusive Minifigure Pack
promotional
Value $807.23
Annual growth 11.7%

Woodlands Exclusive Minifigure Pack

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2012
Availability Retired
Woodlands Exclusive Minifigure Pack
promotional
Value $131.59
Annual growth 1.4%