LEGO Promotional / LEGO Brand Store Opening Set LEGO Sets

LEGO Brand Store Opening Set is a subtheme of Promotional introduced in 2008 and currently consists of 106 sets. Most sets were released in 2025 which accounted for 25 sets. As of today, the average annual growth of sets in Promotional LEGO Brand Store Opening Set is approximately 7.7% per year.

Most valuable LEGO Brand Store Opening Set set
Surrey Exclusive Minifigure Pack $1,216.83

Largest LEGO Brand Store Opening Set set
40145 LEGO Brand Retail Store 413 pieces

A LEGO Brand Store Opening Set, also known as 'Grand Opening Exclusive Commemorative Sets' are typically given to a limited number of store customers during a multi-day grand opening event of a new LEGO brand retail store. During the second day of the event, for most stores, a limited number of sets, typically between 300 to 500 are given to customers who spend a minimum purchase of around $50. Each set is numbered and sets on the secondary market or pretty limited as most customers who are kids open their packs quickly.

1 to 50 of 106 sets

Subtheme

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	5009620 Jurong Point Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2026 Pieces / Minifigs 158 / 3 Availability Retired Buy this set at BrickLink	promotional Value $98.00 I own this set I want this set

	5009203 AFI Cotroceni Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired	promotional Value $98.00 I own this set I want this set

	5009204 IASI Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired	promotional Value $90.00 I own this set I want this set

	5009389 Westend Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired Buy this set at eBay BrickLink	promotional Value $121.93 Annual growth 15.2% I own this set I want this set

	5009390 Belgrade Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired Buy this set at eBay	promotional Value $99.00 Annual growth 17.6% I own this set I want this set

	5009391 Craiova Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired Buy this set at eBay	promotional Value $90.00 I own this set I want this set

	5009397 Hangzhou Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired Buy this set at eBay	promotional Value $120.00 I own this set I want this set

	5009403 RIYADH Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired Buy this set at eBay	promotional Value $110.00 I own this set I want this set

	5009404 JEDDAH Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired	promotional Value $129.00 I own this set I want this set

	5009405 South Africa Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired	promotional Value $98.00 I own this set I want this set

	5009406 UAE Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired Buy this set at eBay	promotional Value $110.00 I own this set I want this set

	5009407 Krakow Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired Buy this set at eBay BrickLink	promotional Value $100.00 I own this set I want this set

	5009417 Belfast Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired Buy this set at eBay	promotional Value $123.00 I own this set I want this set

	5009418 Manchester Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired	promotional Value $111.00 I own this set I want this set

	5009423 LEGO Discovery Center Hamburg Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired Buy this set at BrickLink	promotional Value $99.19 Annual growth 14.9% I own this set I want this set

	5009506 LCS Vermosa Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired	promotional Value $67.00 Annual growth 35.2% I own this set I want this set

	5009508 Berlin Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces 158 Availability Retired	promotional Value $90.00 I own this set I want this set

	5009516 Bridgeport Village Store Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired	promotional Value $100.00 I own this set I want this set

	5009517 Perimeter Mall Store Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired	promotional Value $125.00 I own this set I want this set

	5009580 JD Flagship Store Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired	promotional Value $87.00 Annual growth 35.2% I own this set I want this set

	5009625 La Defense Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired	promotional Value $90.00 I own this set I want this set

	6569140 People's Square Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired Buy this set at eBay BrickLink	promotional Value $110.00 Annual growth 18.9% I own this set I want this set

	6589682 Discovery Centre Hamburg Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired Buy this set at BrickLink	promotional Value $98.00 Annual growth 35.2% I own this set I want this set

	6590580 JD Flagship Store Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired Buy this set at eBay	promotional Value $45.26 Annual growth 21.2% I own this set I want this set

	6594979 Berlin Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired Buy this set at eBay	promotional Value $80.00 I own this set I want this set

	People's Square Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2025 Pieces / Minifigs 158 / 3 Availability Retired Buy this set at eBay	promotional Value $95.00 Annual growth 9.5% I own this set I want this set

	40528 LEGO Brand Retail Store Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2022 Pieces 401 Availability Retired Buy this set at Amazon eBay BrickLink	promotional Value $40.50 Annual growth 29.4% I own this set I want this set

	6424688 LEGO Delivery Truck Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2022 Pieces / Minifigs 100 / 1 Availability Retired Buy this set at eBay BrickLink	promotional Value $45.38 Annual growth 32.2% I own this set I want this set

	6424685 I Heart LEGO Store Leicester Square Tile Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2022 Pieces 1 Availability Retired Buy this set at eBay BrickLink	promotional Value $69.00 Annual growth 10.7% I own this set I want this set

	6384214 LEGO Store Grand Opening Exclusive Set 5th Avenue NY Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 130 Availability Retired Buy this set at eBay BrickLink	promotional Value $77.66 Annual growth 38.4% I own this set I want this set

	6384212 Stuttgart Brand Store Associate Figure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at eBay BrickLink	promotional Value $105.13 Annual growth 38.4% I own this set I want this set

	6384339 LEGO Store Grand Opening Exclusive Set Edinburgh United Kingdom Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at eBay BrickLink	promotional Value $148.00 Annual growth 4.3% I own this set I want this set

	6384342 Warsaw Brand Store Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at eBay BrickLink	promotional Value $91.72 Annual growth 37.7% I own this set I want this set

	6384344 Tivoli Gardens, Copenhagen Brand Store Associate Figure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at eBay BrickLink	promotional Value $89.19 Annual growth 29.4% I own this set I want this set

	6384346 Barcelona Brand Store Associate Figure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at eBay BrickLink	promotional Value $66.15 Annual growth 38.4% I own this set I want this set

	6394851 Disneytown China Brand Store Associate Figure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at eBay BrickLink	promotional Value $59.25 Annual growth 30.4% I own this set I want this set

	6394853 Wangfujing Brand Store Associate Figure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at BrickLink	promotional Value $39.99 Annual growth 30.4% I own this set I want this set

	6394854 Shenzhen Brand Store Associate Figure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at BrickLink	promotional Value $49.18 Annual growth 30.4% I own this set I want this set

	6399469 Bonn Brand Store Associate Figure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired	promotional Value $80.91 Annual growth 4.2% I own this set I want this set

	6399471 Wroclaw Brand Store Associate Figure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at eBay BrickLink	promotional Value $61.78 Annual growth 31.2% I own this set I want this set

	6410426 Mall of Berlin Brand Store Associate Figure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at eBay BrickLink	promotional Value $62.57 Annual growth 3.7% I own this set I want this set

	6315023 Windmill Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2019 Pieces 127 Availability Retired Buy this set at BrickLink	promotional Value $169.04 Annual growth 35.4% I own this set I want this set

	Rideau Centre Ottawa Grand Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2019 Minifigs 1 Availability Retired Buy this set at eBay BrickLink	promotional Value $573.77 Annual growth 8.5% I own this set I want this set

	McAllen Texas Grand Opening Minifgure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2018 Pieces / Minifigs 5 / 1 Availability Retired Buy this set at eBay BrickLink	promotional Value $324.95 Annual growth 9.5% I own this set I want this set

	Roseville Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2018 Pieces / Minifigs 3 / 1 Availability Retired Buy this set at BrickLink	promotional Value $179.99 Annual growth 29.4% I own this set I want this set

	New Orleans Store Grand Opening Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2018 Minifigs 1 Availability Retired Buy this set at eBay BrickLink	promotional Value $315.00 Annual growth 13.8% I own this set I want this set

	Berlin Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2017 Availability Retired Buy this set at eBay BrickLink	promotional Value $73.91 Annual growth 9.5% I own this set I want this set

	Bordeaux France Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2016 Minifigs 3 Availability Retired Buy this set at eBay BrickLink	promotional Value $111.26 Annual growth 2.6% I own this set I want this set

	Paris Forum Des Halles Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2016 Minifigs 3 Availability Retired Buy this set at eBay BrickLink	promotional Value $200.19 Annual growth 3.6% I own this set I want this set

	Stockholm Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2016 Minifigs 3 Availability Retired Buy this set at eBay BrickLink	promotional Value $197.00 Annual growth 26.1% I own this set I want this set

Subtheme Details

Theme

Promotional

Subtheme

LEGO Brand Store Opening Set

Sets

106 (all retired)

Minifigs

Years

2008 - 2026

Available

Retired

Pending release

Subtheme Pricing

Retail

$9.99 (for all 106 sets)

New/Sealed

Value

$25,721.12

Growth

+257368.67%

Annual growth

+7.74% Low accuracy

Used

Value

$20,678.79

Yearly Pricing

Sets

Retail

Value

2026

N/A

$98.00

2025

N/A

$2,486.38

2022

N/A

$154.88

2021

N/A

$931.53

2019

N/A

$742.81

2018

N/A

$819.94

2017

N/A

$73.91

2016

N/A

$508.45

2015

N/A

$287.58

2014

N/A

$2,006.55

2013

N/A

$8,455.64

2012

N/A

$5,238.95

2011

N/A

$3,664.13

2010

$9.99

$29.98

2008

N/A

$222.39

Community Stats

The following are the top 10 most owned sets by collectors in Promotional LEGO Brand Store Opening Set.

#1LEGO Brand Retail Store

#2LEGO Brand Retail Store

#3LEGO Brand Retail Store

#4LEGO Delivery Truck

#5The Brick Apple

#6Tivoli Gardens, Copenhagen Brand Store Associate Figure

#7LEGO Store Grand Opening Exclusive Set 5th Avenue NY

#8Wroclaw Brand Store Associate Figure

#9Exclusive Minifigure Pack

#10Barcelona Brand Store Associate Figure

About LEGO Promotional

Promotional covers the sets LEGO gives away or sells only for an occasion, such as gifts with purchase, store events, retailer tie-ins and company partnerships. Most have a subtheme of their own, and the ones without one are listed here. They include 40146 Lufthansa Plane from 2015, the VIP Add On Packs of 2021 to 2023, 6426244 90th Anniversary Mini Castle from 2022 and 40581 BIONICLE Tahu and Takua, a gift with purchase in January 2023.

LEGO Promotional / LEGO Brand Store Opening Sets

Subtheme Details

Subtheme Pricing

Yearly Pricing

Community Stats

About LEGO Promotional