LEGO Promotional / LEGO Brand Store Opening Set

LEGO Brand Store Opening Set is a subtheme of Promotional that consists of 78 sets that ran from 2008 to 2022. Most sets were released in 2012 which accounted for 18 sets. As of today, the average annual growth of all the sets in Promotional LEGO Brand Store Opening Set is around 6.7% per year.

A LEGO Brand Store Opening Set, also known as 'Grand Opening Exclusive Commemorative Sets' are typically given to a limited number of store customers during a multi-day grand opening event of a new LEGO brand retail store. During the second day of the event, for most stores, a limited number of sets, typically between 300 to 500 are given to customers who spend a minimum purchase of around $50. Each set is numbered and sets on the secondary market or pretty limited as most customers who are kids open their packs quickly.