1. Sets
  2. Promotional
  3. Toys R Us

LEGO Promotional / Toys R Us Sets

Toys R Us is a subtheme of Promotional that consists of 52 sets that ran from 2012 to 2024. Most sets were released in 2023 which accounted for 6 sets. As of today, the average annual growth of sets in Promotional Toys R Us is approximately 5.2% per year.
Most valuable Promotional Toys R Us set
5004938 NINJAGO Minifigure Collection $217.33
Largest Promotional Toys R Us set
40143 Bricktober Bakery 234 pieces
Most owned Promotional Toys R Us set
40228 Geoffrey the Giraffe
The LEGO Toys R Us theme sets were produced in collaboration with Toys R Us and were usually exclusive to their stores. Over the years, various exclusive sets or promotions were made available only through Toys R Us, often aligning with special events, holidays, or movie releases. These exclusive sets covered a range of LEGO themes and were sought after by collectors and fans due to their limited availability. It's worth noting that while certain sets started as Toys R Us exclusives, some eventually became available through other retailers or directly from LEGO.

6528714 Popcorn Stall

Theme / Subtheme Promotional / Toys R Us
Year 2024
Pieces / Minifigs 108 / 1
Availability Retired
6528714 LEGO Popcorn Stall
promotional
Value $24.84

6528715 Bubble Tea Stall

Theme / Subtheme Promotional / Toys R Us
Year 2024
Pieces / Minifigs 97 / 1
Availability Retired
6528715 LEGO Bubble Tea Stall
promotional
Value $24.84

6528713 Ice Cream Stall

Theme / Subtheme Promotional / Toys R Us
Year 2024
Minifigs 1
Availability Retired
6528713 LEGO Ice Cream Stall
promotional
Value $24.84

6528717 Burger Stall

Theme / Subtheme Promotional / Toys R Us
Year 2024
Minifigs 1
Availability Retired
6528717 LEGO Burger Stall
promotional
Value $24.93
Annual growth 17.8%

6475324 Car Racing

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 50
Availability Retired
6475324 LEGO Car Racing
promotional
Value $25.00
Annual growth 34.2%

6475320 Bowling

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 47
Availability Retired
6475320 LEGO Bowling
promotional
Value $26.00
Annual growth 34.2%

6481371 Camping

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 46
Availability Retired
6481371 LEGO Camping
promotional
Value $21.00
Annual growth 34.2%

6481368 Baking

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 40
Availability Retired
6481368 LEGO Baking
promotional
Value $18.00
Annual growth 34.2%

6481367 Arcade Gaming

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 36
Availability Retired
6481367 LEGO Arcade Gaming
promotional
Value $21.00
Annual growth 34.2%

6481370 Music

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 34
Availability Retired
6481370 LEGO Music
promotional
Value $19.00
Annual growth 34.2%

6427893 Fantasy Adventure Ride

Theme / Subtheme Promotional / Toys R Us
Year 2022
Pieces / Minifigs 168 / 1
Availability Retired
6427893 LEGO Fantasy Adventure Ride
promotional
Value $27.83
Annual growth 32.2%

6426896 Space Adventure Ride

Theme / Subtheme Promotional / Toys R Us
Year 2022
Pieces / Minifigs 164 / 1
Availability Retired
6426896 LEGO Space Adventure Ride
promotional
Value $37.82
Annual growth 32.2%

6427894 Dragon Adventure Ride

Theme / Subtheme Promotional / Toys R Us
Year 2022
Pieces / Minifigs 164 / 1
Availability Retired
6427894 LEGO Dragon Adventure Ride
promotional
Value $26.89
Annual growth 12.0%

6427895 Pirate Adventure Ride

Theme / Subtheme Promotional / Toys R Us
Year 2022
Pieces / Minifigs 164 / 1
Availability Retired
6427895 LEGO Pirate Adventure Ride
promotional
Value $30.03
Annual growth 32.2%

6427896 Space Adventure Ride

Theme / Subtheme Promotional / Toys R Us
Year 2022
Pieces / Minifigs 164 / 1
Availability Retired
6427896 LEGO Space Adventure Ride
promotional
Value $37.45
Annual growth 33.2%

Bricktober Hansel and Gretel

Theme / Subtheme Promotional / Toys R Us
Year 2021
Pieces 154
Availability Retired
LEGO Bricktober Hansel and Gretel
promotional
Value $17.55
Annual growth 40.0%

Bricktober Little Red Riding Hood

Theme / Subtheme Promotional / Toys R Us
Year 2021
Pieces 151
Availability Retired
LEGO Bricktober Little Red Riding Hood
promotional
Value $20.57
Annual growth 38.4%

Bricktober Jack and the Beanstalk

Theme / Subtheme Promotional / Toys R Us
Year 2021
Pieces 149
Availability Retired
LEGO Bricktober Jack and the Beanstalk
promotional
Value $20.05
Annual growth 40.2%

Bricktober Alice's Adventure in Wonderland

Theme / Subtheme Promotional / Toys R Us
Year 2021
Pieces 144
Availability Retired
LEGO Bricktober Alice's Adventure in Wonderland
promotional
Value $24.47
Annual growth 31.2%

66649 Carousel

Theme / Subtheme Promotional / Toys R Us
Year 2020
Pieces 109
Availability Retired
66649 LEGO Carousel
Retail $29.99
Value $40.43
Growth  +34.8%
Annual growth 7.7%

66650 Ferris Wheel

Theme / Subtheme Promotional / Toys R Us
Year 2020
Pieces 109
Availability Retired
66650 LEGO Ferris Wheel
Retail $29.99
Value $42.87
Growth  +42.9%
Annual growth 7.4%

66651 Roller Coaster

Theme / Subtheme Promotional / Toys R Us
Year 2020
Pieces 109
Availability Retired
66651 LEGO Roller Coaster
Retail $29.99
Value $37.59
Growth  +25.3%
Annual growth 5.4%

66648 Swing Ride

Theme / Subtheme Promotional / Toys R Us
Year 2020
Pieces 106
Availability Retired
66648 LEGO Swing Ride
Retail $29.99
Value $34.83
Growth  +16.1%
Annual growth 5.2%

6307985 Spring

Theme / Subtheme Promotional / Toys R Us
Year 2019
Pieces 125
Availability Retired
6307985 LEGO Spring
promotional
Value $48.63
Annual growth 6.2%

6307986 Summer

Theme / Subtheme Promotional / Toys R Us
Year 2019
Pieces 103
Availability Retired
6307986 LEGO Summer
promotional
Value $45.34
Annual growth 4.4%

6307987 Autumn

Theme / Subtheme Promotional / Toys R Us
Year 2019
Availability Retired
6307987 LEGO Autumn
promotional
Value $42.72
Annual growth 4.0%

6307988 Winter

Theme / Subtheme Promotional / Toys R Us
Year 2019
Availability Retired
6307988 LEGO Winter
promotional
Value $46.63
Annual growth 6.9%

6307995 Autumn

Theme / Subtheme Promotional / Toys R Us
Year 2019
Availability Retired
6307995 LEGO Autumn
promotional
Value $42.72
Annual growth 5.0%

6307997 Winter

Theme / Subtheme Promotional / Toys R Us
Year 2019
Availability Retired
6307997 LEGO Winter
promotional
Value $46.63
Annual growth 10.4%

5004938 NINJAGO Minifigure Collection

Theme / Subtheme Promotional / Toys R Us
Year 2017
Pieces / Minifigs 29 / 4
Availability Retired
5004938 LEGO NINJAGO Minifigure Collection
Retail $19.99
Value $217.33
Growth  +987.2%
Annual growth 21.0%

5004939 The LEGO Batman Movie Minifigure Collection

Theme / Subtheme Promotional / Toys R Us
Year 2017
Pieces / Minifigs 27 / 4
Availability Retired
5004939 The LEGO Batman Movie Minifigure Collection
Retail $19.99
Value $75.07
Growth  +275.5%
Annual growth 17.2%

5004940 City Jungle Minifigure Collection

Theme / Subtheme Promotional / Toys R Us
Year 2017
Pieces / Minifigs 21 / 4
Availability Retired
5004940 LEGO City Jungle Minifigure Collection
Retail $19.99
Value $31.62
Growth  +58.2%
Annual growth 6.6%

5004941 Classic Minifigure Collection

Theme / Subtheme Promotional / Toys R Us
Year 2017
Pieces / Minifigs 18 / 4
Availability Retired
5004941 LEGO Classic Minifigure Collection
Retail $19.99
Value $26.99
Growth  +35.0%
Annual growth 4.3%

40228 Geoffrey the Giraffe

Theme / Subtheme Promotional / Toys R Us
Year 2016
Pieces / Minifigs 133 / 2
Availability Retired
40228 LEGO Geoffrey the Giraffe
Retail $19.99
Value $29.93
Growth  +49.7%
Annual growth 4.1%

40143 Bricktober Bakery

Theme / Subtheme Promotional / Toys R Us
Year 2015
Pieces 234
Availability Retired
40143 LEGO Bricktober Bakery
Retail $19.99
Value $24.99
Growth  +25.0%
Annual growth 1.7%

40141 Bricktober Hotel

Theme / Subtheme Promotional / Toys R Us
Year 2015
Pieces 204
Availability Retired
40141 LEGO Bricktober Hotel
Retail $19.99
Value $34.20
Growth  +71.1%
Annual growth 4.3%

40142 Bricktober Train Station

Theme / Subtheme Promotional / Toys R Us
Year 2015
Pieces 180
Availability Retired
40142 LEGO Bricktober Train Station
Retail $19.99
Value $26.42
Growth  +32.2%
Annual growth 3.0%

40144 Bricktober Toys R Us Store

Theme / Subtheme Promotional / Toys R Us
Year 2015
Pieces 165
Availability Retired
40144 LEGO Bricktober Toys R Us Store
Retail $19.99
Value $38.64
Growth  +93.3%
Annual growth 7.3%

40183 Bricktober Town Hall

Theme / Subtheme Promotional / Toys R Us
Year 2014
Pieces 186
Availability Retired
40183 LEGO Bricktober Town Hall
Retail $19.99
Value $25.00
Growth  +25.1%
Annual growth 2.1%

40182 Bricktober Fire Station

Theme / Subtheme Promotional / Toys R Us
Year 2014
Pieces 175
Availability Retired
40182 LEGO Bricktober Fire Station
Retail $19.99
Value $32.32
Growth  +61.7%
Annual growth 2.5%

40180 Bricktober Theater

Theme / Subtheme Promotional / Toys R Us
Year 2014
Pieces 164
Availability Retired
40180 LEGO Bricktober Theater
Retail $19.99
Value $25.00
Growth  +25.1%
Annual growth 1.8%

40181 Bricktober Pizza Place

Theme / Subtheme Promotional / Toys R Us
Year 2014
Pieces 139
Availability Retired
40181 LEGO Bricktober Pizza Place
Retail $19.99
Value $29.99
Growth  +50.0%
Annual growth 2.3%

40077 Geoffrey

Theme / Subtheme Promotional / Toys R Us
Year 2013
Pieces 90
Availability Retired
40077 LEGO Geoffrey
Retail $4.99
Value $8.16
Growth  +63.5%
Annual growth 4.4%

5002148 Exclusive Minifigure Collection Vol 3

Theme / Subtheme Promotional / Toys R Us
Year 2013
Pieces / Minifigs 22 / 5
Availability Retired
5002148 LEGO Exclusive Minifigure Collection Vol 3
promotional
Value $37.13
Annual growth 5.7%

5002147 Exclusive Minifigure Collection Vol 2

Theme / Subtheme Promotional / Toys R Us
Year 2013
Pieces / Minifigs 21 / 5
Availability Retired
5002147 LEGO Exclusive Minifigure Collection Vol 2
promotional
Value $40.03
Annual growth 6.1%

5002146 Exclusive Minifigure Collection Vol 1

Theme / Subtheme Promotional / Toys R Us
Year 2013
Pieces / Minifigs 20 / 5
Availability Retired
5002146 LEGO Exclusive Minifigure Collection Vol 1
promotional
Value $37.78
Annual growth 3.7%

TRU Chima Race Gate

Theme / Subtheme Promotional / Toys R Us
Year 2013
Availability Retired
LEGO TRU Chima Race Gate
promotional
Value $10.13
Annual growth 2.6%

TRU Police Car

Theme / Subtheme Promotional / Toys R Us
Year 2013
Availability Retired
LEGO TRU Police Car
promotional
Value $23.65
Annual growth 13.3%

5000440 Vintage Minifigure Collection Vol 4

Theme / Subtheme Promotional / Toys R Us
Year 2012
Pieces / Minifigs 25 / 5
Availability Retired
5000440 LEGO Vintage Minifigure Collection Vol 4
promotional
Value $82.54
Annual growth 5.0%

5000438 Vintage Minifigure Collection Vol 2

Theme / Subtheme Promotional / Toys R Us
Year 2012
Pieces / Minifigs 22 / 5
Availability Retired
5000438 LEGO Vintage Minifigure Collection Vol 2
promotional
Value $147.94
Annual growth 9.6%

Subtheme Details

Theme
Promotional
Subtheme
Toys R Us
Sets
52   (all retired)
Minifigs
57
Years
2012 - 2024
Available
Retired
Pending release

Subtheme Pricing

Retail
$384.82   (for all 52 sets)
New/Sealed
Value
$2,032.89
Growth
+428.27%
Annual growth
+5.18%  Low accuracy
Used
Value
$1,461.99

Yearly Pricing

Sets
Retail
Value
2024
4
N/A
$99.45
2023
6
N/A
$130.00
2022
5
N/A
$160.02
2021
4
N/A
$82.64
2020
4
$119.96
$155.72
2019
6
N/A
$272.67
2017
4
$79.96
$351.01
2016
1
$19.99
$29.93
2015
4
$79.96
$124.25
2014
4
$79.96
$112.31
2013
6
$4.99
$156.88
2012
4
N/A
$358.01

Community Stats

Within the Promotional theme, Toys R Us is currently the forth most popular subtheme for collectors with these being the top sets.
#1Geoffrey the Giraffe
#2The LEGO Batman Movie Minifigure Collection
#3Bricktober Bakery
#4Bricktober Toys R Us Store
#5Dragon Adventure Ride
#6Pirate Adventure Ride
#7Bricktober Hotel
#8Bricktober Train Station
#9Classic Minifigure Collection
#10NINJAGO Minifigure Collection