1. Sets
  2. Promotional
  3. Toys R Us

LEGO Promotional / Toys R Us Sets

Toys R Us is a subtheme of Promotional introduced in 2012 and currently consists of 53 sets. Most sets were released in 2023 which accounted for 6 sets. As of today, the average annual growth of sets in Promotional Toys R Us is approximately 4.2% per year.
Most valuable Promotional Toys R Us set
5004938 NINJAGO Minifigure Collection $392.34
Largest Promotional Toys R Us set
40143 Bricktober Bakery 234 pieces
Most owned Promotional Toys R Us set
40228 Geoffrey the Giraffe
The LEGO Toys R Us theme sets were produced in collaboration with Toys R Us and were usually exclusive to their stores. Over the years, various exclusive sets or promotions were made available only through Toys R Us, often aligning with special events, holidays, or movie releases. These exclusive sets covered a range of LEGO themes and were sought after by collectors and fans due to their limited availability. It's worth noting that while certain sets started as Toys R Us exclusives, some eventually became available through other retailers or directly from LEGO.
1 to 50 of 53 sets

5010828 Giraffe Surprise

Theme / Subtheme Promotional / Toys R Us
Year 2026
Pieces 101
Availability Retired
5010828 LEGO Giraffe Surprise
promotional
Value $29.99
Annual growth 6.3%

6528714 Popcorn Stall

Theme / Subtheme Promotional / Toys R Us
Year 2024
Pieces / Minifigs 108 / 1
Availability Retired
6528714 LEGO Popcorn Stall
promotional
Value $22.75
Annual growth 1.6%

6528715 Bubble Tea Stall

Theme / Subtheme Promotional / Toys R Us
Year 2024
Pieces / Minifigs 97 / 1
Availability Retired
6528715 LEGO Bubble Tea Stall
promotional
Value $22.57
Annual growth 1.1%

6528717 Burger Stall

Theme / Subtheme Promotional / Toys R Us
Year 2024
Pieces / Minifigs 93 / 1
Availability Retired
6528717 LEGO Burger Stall
promotional
Value $22.97
Annual growth 2.4%

6528713 Ice Cream Stall

Theme / Subtheme Promotional / Toys R Us
Year 2024
Pieces / Minifigs 91 / 1
Availability Retired
6528713 LEGO Ice Cream Stall
promotional
Value $22.96
Annual growth 2.1%

6475324 Car Racing

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 50
Availability Retired
6475324 LEGO Car Racing
promotional
Value $25.00
Annual growth 34.2%

6475320 Bowling

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 47
Availability Retired
6475320 LEGO Bowling
promotional
Value $26.00
Annual growth 34.2%

6481371 Camping

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 46
Availability Retired
6481371 LEGO Camping
promotional
Value $30.18
Annual growth 20.3%

6481368 Baking

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 40
Availability Retired
6481368 LEGO Baking
promotional
Value $63.99
Annual growth 22.5%

6481367 Arcade Gaming

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 36
Availability Retired
6481367 LEGO Arcade Gaming
promotional
Value $39.33
Annual growth 18.0%

6481370 Music

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 34
Availability Retired
6481370 LEGO Music
promotional
Value $19.00
Annual growth 34.2%

6427893 Fantasy Adventure Ride

Theme / Subtheme Promotional / Toys R Us
Year 2022
Pieces / Minifigs 168 / 1
Availability Retired
6427893 LEGO Fantasy Adventure Ride
promotional
Value $27.57
Annual growth 30.4%

6426896 Space Adventure Ride

Theme / Subtheme Promotional / Toys R Us
Year 2022
Pieces / Minifigs 164 / 1
Availability Retired
6426896 LEGO Space Adventure Ride
promotional
Value $35.00
Annual growth 30.4%

6427894 Dragon Adventure Ride

Theme / Subtheme Promotional / Toys R Us
Year 2022
Pieces / Minifigs 164 / 1
Availability Retired
6427894 LEGO Dragon Adventure Ride
promotional
Value $24.50
Annual growth 30.4%

6427895 Pirate Adventure Ride

Theme / Subtheme Promotional / Toys R Us
Year 2022
Pieces / Minifigs 164 / 1
Availability Retired
6427895 LEGO Pirate Adventure Ride
promotional
Value $32.18
Annual growth 30.4%

6427896 Space Adventure Ride

Theme / Subtheme Promotional / Toys R Us
Year 2022
Pieces / Minifigs 164 / 1
Availability Retired
6427896 LEGO Space Adventure Ride
promotional
Value $40.02
Annual growth 31.4%

Bricktober Hansel and Gretel

Theme / Subtheme Promotional / Toys R Us
Year 2021
Pieces 154
Availability Retired
LEGO Bricktober Hansel and Gretel
promotional
Value $24.18
Annual growth 39.3%

Bricktober Little Red Riding Hood

Theme / Subtheme Promotional / Toys R Us
Year 2021
Pieces 151
Availability Retired
LEGO Bricktober Little Red Riding Hood
promotional
Value $21.93
Annual growth 38.4%

Bricktober Jack and the Beanstalk

Theme / Subtheme Promotional / Toys R Us
Year 2021
Pieces 149
Availability Retired
LEGO Bricktober Jack and the Beanstalk
promotional
Value $17.96
Annual growth 38.4%

Bricktober Alice's Adventure in Wonderland

Theme / Subtheme Promotional / Toys R Us
Year 2021
Pieces 144
Availability Retired
LEGO Bricktober Alice's Adventure in Wonderland
promotional
Value $23.81
Annual growth 29.4%

66649 Carousel

Theme / Subtheme Promotional / Toys R Us
Year 2020
Pieces 109
Availability Retired
66649 LEGO Carousel
Retail $29.99
Value $30.00
Growth  +0.0%
Annual growth 5.2%

66650 Ferris Wheel

Theme / Subtheme Promotional / Toys R Us
Year 2020
Pieces 109
Availability Retired
66650 LEGO Ferris Wheel
Retail $29.99
Value $50.41
Growth  +68.1%
Annual growth 8.8%

66651 Roller Coaster

Theme / Subtheme Promotional / Toys R Us
Year 2020
Pieces 109
Availability Retired
66651 LEGO Roller Coaster
Retail $29.99
Value $32.99
Growth  +10.0%
Annual growth 4.5%

66648 Swing Ride

Theme / Subtheme Promotional / Toys R Us
Year 2020
Pieces 106
Availability Retired
66648 LEGO Swing Ride
Retail $29.99
Value $32.79
Growth  +9.3%
Annual growth 5.8%

6307985 Spring

Theme / Subtheme Promotional / Toys R Us
Year 2019
Pieces 125
Availability Retired
6307985 LEGO Spring
promotional
Value $40.57
Annual growth 2.1%

6307986 Summer

Theme / Subtheme Promotional / Toys R Us
Year 2019
Pieces 103
Availability Retired
6307986 LEGO Summer
promotional
Value $49.34
Annual growth 3.0%

6307987 Autumn

Theme / Subtheme Promotional / Toys R Us
Year 2019
Availability Retired
6307987 LEGO Autumn
promotional
Value $48.29
Annual growth 4.3%

6307988 Winter

Theme / Subtheme Promotional / Toys R Us
Year 2019
Availability Retired
6307988 LEGO Winter
promotional
Value $37.26
Annual growth 7.0%

6307995 Autumn

Theme / Subtheme Promotional / Toys R Us
Year 2019
Availability Retired
6307995 LEGO Autumn
promotional
Value $48.38
Annual growth 5.7%

6307997 Winter

Theme / Subtheme Promotional / Toys R Us
Year 2019
Availability Retired
6307997 LEGO Winter
promotional
Value $37.26
Annual growth 12.5%

5004938 NINJAGO Minifigure Collection

Theme / Subtheme Promotional / Toys R Us
Year 2017
Pieces / Minifigs 29 / 4
Availability Retired
5004938 LEGO NINJAGO Minifigure Collection
Retail $19.99
Value $392.34
Growth  +1862.7%
Annual growth 25.8%

5004939 The LEGO Batman Movie Minifigure Collection

Theme / Subtheme Promotional / Toys R Us
Year 2017
Pieces / Minifigs 27 / 4
Availability Retired
5004939 The LEGO Batman Movie Minifigure Collection
Retail $19.99
Value $257.40
Growth  +1187.6%
Annual growth 25.7%

5004940 City Jungle Minifigure Collection

Theme / Subtheme Promotional / Toys R Us
Year 2017
Pieces / Minifigs 21 / 4
Availability Retired
5004940 LEGO City Jungle Minifigure Collection
Retail $19.99
Value $22.20
Growth  +11.1%
Annual growth 1.5%

5004941 Classic Minifigure Collection

Theme / Subtheme Promotional / Toys R Us
Year 2017
Pieces / Minifigs 18 / 4
Availability Retired
5004941 LEGO Classic Minifigure Collection
Retail $19.99
Value $32.87
Growth  +64.4%
Annual growth 6.6%

40228 Geoffrey the Giraffe

Theme / Subtheme Promotional / Toys R Us
Year 2016
Pieces / Minifigs 133 / 2
Availability Retired
40228 LEGO Geoffrey the Giraffe
Retail $19.99
Value ~$19.99

40143 Bricktober Bakery

Theme / Subtheme Promotional / Toys R Us
Year 2015
Pieces 234
Availability Retired
40143 LEGO Bricktober Bakery
Retail $19.99
Value $29.99
Growth  +50.0%
Annual growth 3.7%

40141 Bricktober Hotel

Theme / Subtheme Promotional / Toys R Us
Year 2015
Pieces 204
Availability Retired
40141 LEGO Bricktober Hotel
Retail $19.99
Value $39.99
Growth  +100.1%
Annual growth 6.5%

40142 Bricktober Train Station

Theme / Subtheme Promotional / Toys R Us
Year 2015
Pieces 180
Availability Retired
40142 LEGO Bricktober Train Station
Retail $19.99
Value $30.00
Growth  +50.1%
Annual growth 3.8%

40144 Bricktober Toys R Us Store

Theme / Subtheme Promotional / Toys R Us
Year 2015
Pieces 165
Availability Retired
40144 LEGO Bricktober Toys R Us Store
Retail $19.99
Value $47.75
Growth  +138.9%
Annual growth 5.4%

40183 Bricktober Town Hall

Theme / Subtheme Promotional / Toys R Us
Year 2014
Pieces 186
Availability Retired
40183 LEGO Bricktober Town Hall
Retail $19.99
Value $25.00
Growth  +25.1%
Annual growth 3.8%

40182 Bricktober Fire Station

Theme / Subtheme Promotional / Toys R Us
Year 2014
Pieces 175
Availability Retired
40182 LEGO Bricktober Fire Station
Retail $19.99
Value $32.20
Growth  +61.1%
Annual growth 4.1%

40180 Bricktober Theater

Theme / Subtheme Promotional / Toys R Us
Year 2014
Pieces 164
Availability Retired
40180 LEGO Bricktober Theater
Retail $19.99
Value $25.00
Growth  +25.1%
Annual growth 1.4%

40181 Bricktober Pizza Place

Theme / Subtheme Promotional / Toys R Us
Year 2014
Pieces 139
Availability Retired
40181 LEGO Bricktober Pizza Place
Retail $19.99
Value $40.00
Growth  +100.1%
Annual growth 3.2%

40077 Geoffrey

Theme / Subtheme Promotional / Toys R Us
Year 2013
Pieces 90
Availability Retired
40077 LEGO Geoffrey
Retail $4.99
Value $9.54
Growth  +91.2%
Annual growth 4.7%

5002148 Exclusive Minifigure Collection Vol 3

Theme / Subtheme Promotional / Toys R Us
Year 2013
Pieces / Minifigs 22 / 5
Availability Retired
5002148 LEGO Exclusive Minifigure Collection Vol 3
promotional
Value $33.47
Annual growth 4.4%

5002147 Exclusive Minifigure Collection Vol 2

Theme / Subtheme Promotional / Toys R Us
Year 2013
Pieces / Minifigs 21 / 5
Availability Retired
5002147 LEGO Exclusive Minifigure Collection Vol 2
promotional
Value $38.79
Annual growth 3.8%

5002146 Exclusive Minifigure Collection Vol 1

Theme / Subtheme Promotional / Toys R Us
Year 2013
Pieces / Minifigs 20 / 5
Availability Retired
5002146 LEGO Exclusive Minifigure Collection Vol 1
promotional
Value $32.54
Annual growth 1.7%

TRU Chima Race Gate

Theme / Subtheme Promotional / Toys R Us
Year 2013
Availability Retired
LEGO TRU Chima Race Gate
promotional
Value $16.66
Annual growth 5.2%

TRU Police Car

Theme / Subtheme Promotional / Toys R Us
Year 2013
Availability Retired
LEGO TRU Police Car
promotional
Value $12.76
Annual growth 1.4%

5000440 Vintage Minifigure Collection Vol 4

Theme / Subtheme Promotional / Toys R Us
Year 2012
Pieces / Minifigs 25 / 5
Availability Retired
5000440 LEGO Vintage Minifigure Collection Vol 4
promotional
Value $74.47
Annual growth 2.7%

Subtheme Pricing

Retail
$384.82   (for all 53 sets)
New/Sealed
Value
$2,424.48
Growth
+530.03%
Annual growth
+4.21%  Low accuracy
Used
Value
$1,570.96

Yearly Pricing

Sets
Retail
Value
2026
1
N/A
$29.99
2024
4
N/A
$91.25
2023
6
N/A
$203.50
2022
5
N/A
$159.27
2021
4
N/A
$87.88
2020
4
$119.96
$146.19
2019
6
N/A
$261.10
2017
4
$79.96
$704.81
2016
1
$19.99
$19.99
2015
4
$79.96
$147.73
2014
4
$79.96
$122.20
2013
6
$4.99
$143.76
2012
4
N/A
$306.81

Community Stats

The following are the top 10 most owned sets by collectors in Promotional Toys R Us.
#1Geoffrey the Giraffe
#2The LEGO Batman Movie Minifigure Collection
#3Bricktober Toys R Us Store
#4Bricktober Bakery
#5Dragon Adventure Ride
#6Pirate Adventure Ride
#7Bricktober Hotel
#8Bricktober Train Station
#9NINJAGO Minifigure Collection
#10Classic Minifigure Collection

About LEGO Promotional

Promotional covers the sets LEGO gives away or sells only for an occasion, such as gifts with purchase, store events, retailer tie-ins and company partnerships. Most have a subtheme of their own, and the ones without one are listed here. They include 40146 Lufthansa Plane from 2015, the VIP Add On Packs of 2021 to 2023, 6426244 90th Anniversary Mini Castle from 2022 and 40581 BIONICLE Tahu and Takua, a gift with purchase in January 2023.