1. Sets
  2. Promotional
  3. Toys R Us

LEGO Promotional / Toys R Us Sets

Toys R Us is a subtheme of Promotional that consists of 52 sets that ran from 2012 to 2024. Most sets were released in 2023 which accounted for 6 sets. As of today, the average annual growth of sets in Promotional Toys R Us is approximately 3.9% per year.
Most valuable Promotional Toys R Us set
5004938 NINJAGO Minifigure Collection $586.19
Largest Promotional Toys R Us set
40143 Bricktober Bakery 234 pieces
Most owned Promotional Toys R Us set
40228 Geoffrey the Giraffe
The LEGO Toys R Us theme sets were produced in collaboration with Toys R Us and were usually exclusive to their stores. Over the years, various exclusive sets or promotions were made available only through Toys R Us, often aligning with special events, holidays, or movie releases. These exclusive sets covered a range of LEGO themes and were sought after by collectors and fans due to their limited availability. It's worth noting that while certain sets started as Toys R Us exclusives, some eventually became available through other retailers or directly from LEGO.
1 to 50 of 52 sets

6528714 Popcorn Stall

Theme / Subtheme Promotional / Toys R Us
Year 2024
Pieces / Minifigs 108 / 1
Availability Retired
6528714 LEGO Popcorn Stall
promotional
Value $22.98
Annual growth 2.5%

6528715 Bubble Tea Stall

Theme / Subtheme Promotional / Toys R Us
Year 2024
Pieces / Minifigs 97 / 1
Availability Retired
6528715 LEGO Bubble Tea Stall
promotional
Value $22.97
Annual growth 2.5%

6528717 Burger Stall

Theme / Subtheme Promotional / Toys R Us
Year 2024
Pieces / Minifigs 93 / 1
Availability Retired
6528717 LEGO Burger Stall
promotional
Value $22.84
Annual growth 2.1%

6528713 Ice Cream Stall

Theme / Subtheme Promotional / Toys R Us
Year 2024
Pieces / Minifigs 91 / 1
Availability Retired
6528713 LEGO Ice Cream Stall
promotional
Value $22.97
Annual growth 2.5%

6475324 Car Racing

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 50
Availability Retired
6475324 LEGO Car Racing
promotional
Value $25.00
Annual growth 34.2%

6475320 Bowling

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 47
Availability Retired
6475320 LEGO Bowling
promotional
Value $26.00
Annual growth 34.2%

6481371 Camping

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 46
Availability Retired
6481371 LEGO Camping
promotional
Value $30.16
Annual growth 25.8%

6481368 Baking

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 40
Availability Retired
6481368 LEGO Baking
promotional
Value $62.39
Annual growth 19.9%

6481367 Arcade Gaming

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 36
Availability Retired
6481367 LEGO Arcade Gaming
promotional
Value $25.00
Annual growth 12.4%

6481370 Music

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 34
Availability Retired
6481370 LEGO Music
promotional
Value $19.00
Annual growth 34.2%

6427893 Fantasy Adventure Ride

Theme / Subtheme Promotional / Toys R Us
Year 2022
Pieces / Minifigs 168 / 1
Availability Retired
6427893 LEGO Fantasy Adventure Ride
promotional
Value $27.58
Annual growth 30.4%

6426896 Space Adventure Ride

Theme / Subtheme Promotional / Toys R Us
Year 2022
Pieces / Minifigs 164 / 1
Availability Retired
6426896 LEGO Space Adventure Ride
promotional
Value $39.74
Annual growth 30.4%

6427894 Dragon Adventure Ride

Theme / Subtheme Promotional / Toys R Us
Year 2022
Pieces / Minifigs 164 / 1
Availability Retired
6427894 LEGO Dragon Adventure Ride
promotional
Value $28.58
Annual growth 7.6%

6427895 Pirate Adventure Ride

Theme / Subtheme Promotional / Toys R Us
Year 2022
Pieces / Minifigs 164 / 1
Availability Retired
6427895 LEGO Pirate Adventure Ride
promotional
Value $32.79
Annual growth 30.4%

6427896 Space Adventure Ride

Theme / Subtheme Promotional / Toys R Us
Year 2022
Pieces / Minifigs 164 / 1
Availability Retired
6427896 LEGO Space Adventure Ride
promotional
Value $41.08
Annual growth 31.4%

Bricktober Hansel and Gretel

Theme / Subtheme Promotional / Toys R Us
Year 2021
Pieces 154
Availability Retired
LEGO Bricktober Hansel and Gretel
promotional
Value $24.03
Annual growth 39.3%

Bricktober Little Red Riding Hood

Theme / Subtheme Promotional / Toys R Us
Year 2021
Pieces 151
Availability Retired
LEGO Bricktober Little Red Riding Hood
promotional
Value $22.12
Annual growth 38.4%

Bricktober Jack and the Beanstalk

Theme / Subtheme Promotional / Toys R Us
Year 2021
Pieces 149
Availability Retired
LEGO Bricktober Jack and the Beanstalk
promotional
Value $17.54
Annual growth 39.3%

Bricktober Alice's Adventure in Wonderland

Theme / Subtheme Promotional / Toys R Us
Year 2021
Pieces 144
Availability Retired
LEGO Bricktober Alice's Adventure in Wonderland
promotional
Value $24.35
Annual growth 29.4%

66649 Carousel

Theme / Subtheme Promotional / Toys R Us
Year 2020
Pieces 109
Availability Retired
66649 LEGO Carousel
Retail $29.99
Value $32.93
Growth  +9.8%
Annual growth 5.7%

66650 Ferris Wheel

Theme / Subtheme Promotional / Toys R Us
Year 2020
Pieces 109
Availability Retired
66650 LEGO Ferris Wheel
Retail $29.99
Value $49.16
Growth  +63.9%
Annual growth 9.1%

66651 Roller Coaster

Theme / Subtheme Promotional / Toys R Us
Year 2020
Pieces 109
Availability Retired
66651 LEGO Roller Coaster
Retail $29.99
Value $32.65
Growth  +8.9%
Annual growth 4.2%

66648 Swing Ride

Theme / Subtheme Promotional / Toys R Us
Year 2020
Pieces 106
Availability Retired
66648 LEGO Swing Ride
Retail $29.99
Value $32.25
Growth  +7.5%
Annual growth 5.4%

6307985 Spring

Theme / Subtheme Promotional / Toys R Us
Year 2019
Pieces 125
Availability Retired
6307985 LEGO Spring
promotional
Value $36.92
Annual growth 1.9%

6307986 Summer

Theme / Subtheme Promotional / Toys R Us
Year 2019
Pieces 103
Availability Retired
6307986 LEGO Summer
promotional
Value $40.27
Annual growth 2.2%

6307987 Autumn

Theme / Subtheme Promotional / Toys R Us
Year 2019
Availability Retired
6307987 LEGO Autumn
promotional
Value $45.67
Annual growth 4.0%

6307988 Winter

Theme / Subtheme Promotional / Toys R Us
Year 2019
Availability Retired
6307988 LEGO Winter
promotional
Value $34.28
Annual growth 7.2%

6307995 Autumn

Theme / Subtheme Promotional / Toys R Us
Year 2019
Availability Retired
6307995 LEGO Autumn
promotional
Value $47.10
Annual growth 7.5%

6307997 Winter

Theme / Subtheme Promotional / Toys R Us
Year 2019
Availability Retired
6307997 LEGO Winter
promotional
Value $34.28
Annual growth 11.2%

5004938 NINJAGO Minifigure Collection

Theme / Subtheme Promotional / Toys R Us
Year 2017
Pieces / Minifigs 29 / 4
Availability Retired
5004938 LEGO NINJAGO Minifigure Collection
Retail $19.99
Value $586.19
Growth  +2832.4%
Annual growth 28.7%

5004939 The LEGO Batman Movie Minifigure Collection

Theme / Subtheme Promotional / Toys R Us
Year 2017
Pieces / Minifigs 27 / 4
Availability Retired
5004939 The LEGO Batman Movie Minifigure Collection
Retail $19.99
Value $99.49
Growth  +397.7%
Annual growth 14.4%

5004940 City Jungle Minifigure Collection

Theme / Subtheme Promotional / Toys R Us
Year 2017
Pieces / Minifigs 21 / 4
Availability Retired
5004940 LEGO City Jungle Minifigure Collection
Retail $19.99
Value $20.35
Growth  +1.8%
Annual growth 1.0%

5004941 Classic Minifigure Collection

Theme / Subtheme Promotional / Toys R Us
Year 2017
Pieces / Minifigs 18 / 4
Availability Retired
5004941 LEGO Classic Minifigure Collection
Retail $19.99
Value $29.99
Growth  +50.0%
Annual growth 5.8%

40228 Geoffrey the Giraffe

Theme / Subtheme Promotional / Toys R Us
Year 2016
Pieces / Minifigs 133 / 2
Availability Retired
40228 LEGO Geoffrey the Giraffe
Retail $19.99
Value $24.00
Growth  +20.1%
Annual growth 2.7%

40143 Bricktober Bakery

Theme / Subtheme Promotional / Toys R Us
Year 2015
Pieces 234
Availability Retired
40143 LEGO Bricktober Bakery
Retail $19.99
Value $27.76
Growth  +38.9%
Annual growth 3.1%

40141 Bricktober Hotel

Theme / Subtheme Promotional / Toys R Us
Year 2015
Pieces 204
Availability Retired
40141 LEGO Bricktober Hotel
Retail $19.99
Value $30.20
Growth  +51.1%
Annual growth 3.9%

40142 Bricktober Train Station

Theme / Subtheme Promotional / Toys R Us
Year 2015
Pieces 180
Availability Retired
40142 LEGO Bricktober Train Station
Retail $19.99
Value $30.00
Growth  +50.1%
Annual growth 2.1%

40144 Bricktober Toys R Us Store

Theme / Subtheme Promotional / Toys R Us
Year 2015
Pieces 165
Availability Retired
40144 LEGO Bricktober Toys R Us Store
Retail $19.99
Value $35.42
Growth  +77.2%
Annual growth 5.3%

40183 Bricktober Town Hall

Theme / Subtheme Promotional / Toys R Us
Year 2014
Pieces 186
Availability Retired
40183 LEGO Bricktober Town Hall
Retail $19.99
Value $25.14
Growth  +25.8%
Annual growth 3.9%

40182 Bricktober Fire Station

Theme / Subtheme Promotional / Toys R Us
Year 2014
Pieces 175
Availability Retired
40182 LEGO Bricktober Fire Station
Retail $19.99
Value $32.76
Growth  +63.9%
Annual growth 4.2%

40180 Bricktober Theater

Theme / Subtheme Promotional / Toys R Us
Year 2014
Pieces 164
Availability Retired
40180 LEGO Bricktober Theater
Retail $19.99
Value $25.00
Growth  +25.1%
Annual growth 1.4%

40181 Bricktober Pizza Place

Theme / Subtheme Promotional / Toys R Us
Year 2014
Pieces 139
Availability Retired
40181 LEGO Bricktober Pizza Place
Retail $19.99
Value $36.07
Growth  +80.4%
Annual growth 3.1%

40077 Geoffrey

Theme / Subtheme Promotional / Toys R Us
Year 2013
Pieces 90
Availability Retired
40077 LEGO Geoffrey
Retail $4.99
Value $8.47
Growth  +69.7%
Annual growth 3.9%

5002148 Exclusive Minifigure Collection Vol 3

Theme / Subtheme Promotional / Toys R Us
Year 2013
Pieces / Minifigs 22 / 5
Availability Retired
5002148 LEGO Exclusive Minifigure Collection Vol 3
promotional
Value $33.59
Annual growth 4.8%

5002147 Exclusive Minifigure Collection Vol 2

Theme / Subtheme Promotional / Toys R Us
Year 2013
Pieces / Minifigs 21 / 5
Availability Retired
5002147 LEGO Exclusive Minifigure Collection Vol 2
promotional
Value $40.00
Annual growth 4.4%

5002146 Exclusive Minifigure Collection Vol 1

Theme / Subtheme Promotional / Toys R Us
Year 2013
Pieces / Minifigs 20 / 5
Availability Retired
5002146 LEGO Exclusive Minifigure Collection Vol 1
promotional
Value $39.99
Annual growth 2.4%

TRU Chima Race Gate

Theme / Subtheme Promotional / Toys R Us
Year 2013
Availability Retired
LEGO TRU Chima Race Gate
promotional
Value $15.80
Annual growth 4.8%

TRU Police Car

Theme / Subtheme Promotional / Toys R Us
Year 2013
Availability Retired
LEGO TRU Police Car
promotional
Value $26.26
Annual growth 12.1%

5000440 Vintage Minifigure Collection Vol 4

Theme / Subtheme Promotional / Toys R Us
Year 2012
Pieces / Minifigs 25 / 5
Availability Retired
5000440 LEGO Vintage Minifigure Collection Vol 4
promotional
Value $73.10
Annual growth 2.9%

5000438 Vintage Minifigure Collection Vol 2

Theme / Subtheme Promotional / Toys R Us
Year 2012
Pieces / Minifigs 22 / 5
Availability Retired
5000438 LEGO Vintage Minifigure Collection Vol 2
promotional
Value $76.53
Annual growth 3.3%

Subtheme Pricing

Retail
$384.82   (for all 52 sets)
New/Sealed
Value
$2,363.15
Growth
+514.09%
Annual growth
+3.94%  Low accuracy
Used
Value
$1,462.71

Yearly Pricing

Sets
Retail
Value
2024
4
N/A
$91.76
2023
6
N/A
$187.55
2022
5
N/A
$169.77
2021
4
N/A
$88.04
2020
4
$119.96
$146.99
2019
6
N/A
$238.52
2017
4
$79.96
$736.02
2016
1
$19.99
$24.00
2015
4
$79.96
$123.38
2014
4
$79.96
$118.97
2013
6
$4.99
$164.11
2012
4
N/A
$274.04

Community Stats

In the Promotional theme, Toys R Us is the fith most popular subtheme amongst LEGO collectors. The sets below are the most owned by collectors.
#1Geoffrey the Giraffe
#2The LEGO Batman Movie Minifigure Collection
#3Bricktober Bakery
#4Bricktober Toys R Us Store
#5Dragon Adventure Ride
#6Pirate Adventure Ride
#7Bricktober Hotel
#8Bricktober Train Station
#9Classic Minifigure Collection
#10NINJAGO Minifigure Collection