1. Sets
  2. Promotional
  3. Minifigure

LEGO Promotional / Minifigure Sets

Minifigure is a subtheme of Promotional introduced in 2002 and currently consists of 14 sets. Most sets were released in 2018 which accounted for 3 sets. As of today, the average annual growth of sets in Promotional Minifigure is approximately 5.9% per year.
Most valuable Promotional Minifigure set
Lester Leicester Square $2,157.91
Largest Promotional Minifigure set
40973 Crocs Multi 19 pieces
Most owned Promotional Minifigure set
5005233 Hamleys Royal Guard
The LEGO promotional minifigure theme encompasses a variety of exclusive minifigures released as promotional items or for special events. Notable figures include Lester, a distinctive character representing the Leicester Square LEGO store in London; Michele Mouton, commemorating the renowned French rally driver; and Biff Starling, an astrobot figure tied to the LEGO Discovery Center. The theme also includes the Brick Friday 2019 Minifigure, part of a Black Friday promotion. These sets were typically available for limited times, often at specific events or through special promotions, making them highly sought after by collectors.
14 sets

40973 Crocs Multi

Theme / Subtheme Promotional / Minifigure
Year 2026
Pieces 19
40973 LEGO Crocs Multi
promotional
Value $31.73

40972 Crocs LEGO Brick Clog

Theme / Subtheme Promotional / Minifigure
Year 2026
Pieces / Minifigs 7 / 1
Availability Retail
40972 Crocs LEGO Brick Clog
Retail $149.99
Available at retail

SDCC 2023 Brickbuster Video Minifigure Maker Be Kind Rewind

Theme / Subtheme Promotional / Minifigure
Year 2023
Pieces / Minifigs 4 / 1
Availability Retired
LEGO SDCC 2023 Brickbuster Video Minifigure Maker Be Kind Rewind
promotional
Value $50.00
Annual growth 32.3%

6361096 Lunar New Year Minifigure

Theme / Subtheme Promotional / Minifigure
Year 2021
Pieces / Minifigs 4 / 1
Availability Retired
6361096 LEGO Lunar New Year Minifigure
promotional
Value $13.43
Annual growth 24.6%

Michele Mouton Minifig

Theme / Subtheme Promotional / Minifigure
Year 2020
Pieces / Minifigs 4 / 1
Availability Retired
LEGO Michele Mouton Minifig
Value $785.39
Annual growth 37.4%

5006065 Brick Friday 2019 Minifigure

Theme / Subtheme Promotional / Minifigure
Year 2019
Minifigs 1
Availability Retired
5006065 LEGO Brick Friday 2019 Minifigure
promotional
Value $38.36
Annual growth 29.3%

5005251 Penguin Winter Hut

Theme / Subtheme Promotional / Minifigure
Year 2018
Pieces / Minifigs 6 / 1
Availability Retired
5005251 LEGO Penguin Winter Hut
promotional
Value $12.55
Annual growth 1.7%

5005233 Hamleys Royal Guard

Theme / Subtheme Promotional / Minifigure
Year 2018
Pieces / Minifigs 5 / 1
Availability Retired
5005233 LEGO Hamleys Royal Guard
Retail $6.99
Value $19.43
Growth  +178.0%
Annual growth 12.3%

5005250 Party Banana Juice Bar

Theme / Subtheme Promotional / Minifigure
Year 2018
Pieces / Minifigs 5 / 1
Availability Retired
5005250 LEGO Party Banana Juice Bar
promotional
Value $13.83
Annual growth 3.5%

5004936 Iconic Cave

Theme / Subtheme Promotional / Minifigure
Year 2017
Pieces / Minifigs 11 / 2
Availability Retired
5004936 LEGO Iconic Cave
promotional
Value $15.00
Annual growth 10.1%

Lester Leicester Square

Theme / Subtheme Promotional / Minifigure
Year 2016
Pieces / Minifigs 4 / 1
Availability Retired
LEGO Lester Leicester Square
promotional
Value $2,157.91
Annual growth 1.6%

852996 LEGO Club Max

Theme / Subtheme Promotional / Minifigure
Year 2010
Pieces / Minifigs 4 / 1
Availability Retired
852996 LEGO Club Max
promotional
Value $6.15
Annual growth 7.2%

3928 Sandy Moondust Astrobot Minifigure

Theme / Subtheme Promotional / Minifigure
Year 2002
Pieces / Minifigs 5 / 1
Availability Retired
3928 LEGO Sandy Moondust Astrobot Minifigure
promotional
Value $75.19
Annual growth 3.2%

3929 Biff Starling Astrobot Minifigure

Theme / Subtheme Promotional / Minifigure
Year 2002
Pieces / Minifigs 5 / 1
Availability Retired
3929 LEGO Biff Starling Astrobot Minifigure
promotional
Value $77.38
Annual growth 7.7%

Subtheme Pricing

Retail
$156.98   (for all 14 sets)
New/Sealed
Value
$3,446.34
Growth
+2095.40%
Annual growth
+5.90%  Low accuracy
Used
Value
$2,841.64

Yearly Pricing

Sets
Retail
Value
2026
2
$149.99
$181.72
2023
1
N/A
$50.00
2021
1
N/A
$13.43
2020
1
N/A
$785.39
2019
1
N/A
$38.36
2018
3
$6.99
$45.81
2017
1
N/A
$15.00
2016
1
N/A
$2,157.91
2010
1
N/A
$6.15
2002
2
N/A
$152.57

Community Stats

The following are the top 10 most owned sets by collectors in Promotional Minifigure.
#1Hamleys Royal Guard
#2Iconic Cave
#3Party Banana Juice Bar
#4LEGO Club Max
#5Brick Friday 2019 Minifigure
#6Penguin Winter Hut
#7Michele Mouton Minifig
#8Lester Leicester Square
#9Crocs Multi
#10Biff Starling Astrobot Minifigure

About LEGO Promotional

Promotional covers the sets LEGO gives away or sells only for an occasion, such as gifts with purchase, store events, retailer tie-ins and company partnerships. Most have a subtheme of their own, and the ones without one are listed here. They include 40146 Lufthansa Plane from 2015, the VIP Add On Packs of 2021 to 2023, 6426244 90th Anniversary Mini Castle from 2022 and 40581 BIONICLE Tahu and Takua, a gift with purchase in January 2023.