1. Sets
  2. Promotional
  3. Minifigure

LEGO Promotional / Minifigure Sets

Minifigure is a subtheme of Promotional that consists of 12 sets that ran from 2002 to 2023. Most sets were released in 2018 which accounted for 3 sets. As of today, the average annual growth of sets in Promotional Minifigure is approximately 6.3% per year.
Most valuable Promotional Minifigure set
Lester Leicester Square $1,085.87
Largest Promotional Minifigure set
5004936 Iconic Cave 11 pieces
Most owned Promotional Minifigure set
5005233 Hamleys Royal Guard
The LEGO promotional minifigure theme encompasses a variety of exclusive minifigures released as promotional items or for special events. Notable figures include Lester, a distinctive character representing the Leicester Square LEGO store in London; Michele Mouton, commemorating the renowned French rally driver; and Biff Starling, an astrobot figure tied to the LEGO Discovery Center. The theme also includes the Brick Friday 2019 Minifigure, part of a Black Friday promotion. These sets were typically available for limited times, often at specific events or through special promotions, making them highly sought after by collectors.

SDCC 2023 Brickbuster Video Minifigure Maker Be Kind Rewind

Theme / Subtheme Promotional / Minifigure
Year 2023
Pieces / Minifigs 4 / 1
Availability Retired
LEGO SDCC 2023 Brickbuster Video Minifigure Maker Be Kind Rewind
promotional
Value $45.16
Annual growth 6.4%

6361096 Lunar New Year Minifigure

Theme / Subtheme Promotional / Minifigure
Year 2021
Pieces / Minifigs 4 / 1
Availability Retired
6361096 LEGO Lunar New Year Minifigure
promotional
Value $10.77
Annual growth 30.4%

Michele Mouton Minifig

Theme / Subtheme Promotional / Minifigure
Year 2020
Pieces / Minifigs 4 / 1
Availability Retired
LEGO Michele Mouton Minifig
Value $838.51
Annual growth 39.2%

5006065 Brick Friday 2019 Minifigure

Theme / Subtheme Promotional / Minifigure
Year 2019
Minifigs 1
Availability Retired
5006065 LEGO Brick Friday 2019 Minifigure
promotional
Value $39.40
Annual growth 35.4%

5005251 Penguin Winter Hut

Theme / Subtheme Promotional / Minifigure
Year 2018
Pieces / Minifigs 6 / 1
Availability Retired
5005251 LEGO Penguin Winter Hut
promotional
Value $9.50
Annual growth 19.3%

5005233 Hamleys Royal Guard

Theme / Subtheme Promotional / Minifigure
Year 2018
Pieces / Minifigs 5 / 1
Availability Retired
5005233 LEGO Hamleys Royal Guard
Retail $6.99
Value $11.13
Growth  +59.2%
Annual growth 6.0%

5005250 Party Banana Juice Bar

Theme / Subtheme Promotional / Minifigure
Year 2018
Pieces / Minifigs 5 / 1
Availability Retired
5005250 LEGO Party Banana Juice Bar
promotional
Value $9.33
Annual growth 20.0%

5004936 Iconic Cave

Theme / Subtheme Promotional / Minifigure
Year 2017
Pieces / Minifigs 11 / 2
Availability Retired
5004936 LEGO Iconic Cave
promotional
Value $7.99
Annual growth 2.9%

Lester Leicester Square

Theme / Subtheme Promotional / Minifigure
Year 2016
Pieces / Minifigs 4 / 1
Availability Retired
LEGO Lester Leicester Square
promotional
Value $1,085.87
Annual growth 34.2%

852996 LEGO Club Max

Theme / Subtheme Promotional / Minifigure
Year 2010
Pieces / Minifigs 4 / 1
Availability Retired
852996 LEGO Club Max
promotional
Value $5.12
Annual growth 6.1%

3928 Sandy Moondust Astrobot Minifigure

Theme / Subtheme Promotional / Minifigure
Year 2002
Pieces / Minifigs 5 / 1
Availability Retired
3928 LEGO Sandy Moondust Astrobot Minifigure
promotional
Value $59.71
Annual growth 3.7%

3929 Biff Starling Astrobot Minifigure

Theme / Subtheme Promotional / Minifigure
Year 2002
Pieces / Minifigs 5 / 1
Availability Retired
3929 LEGO Biff Starling Astrobot Minifigure
promotional
Value $75.88
Annual growth 8.9%

Subtheme Details

Theme
Promotional
Subtheme
Minifigure
Sets
12   (all retired)
Minifigs
10
Years
2002 - 2023
Available
Retired
Pending release

Subtheme Pricing

Retail
$6.99
New/Sealed
Value
$2,198.37
Growth
+31350.21%
Annual growth
+6.31%  Low accuracy
Used
Value
$1,824.46

Yearly Pricing

Sets
Retail
Value
2023
1
N/A
$45.16
2021
1
N/A
$10.77
2020
1
N/A
$838.51
2019
1
N/A
$39.40
2018
3
$6.99
$29.96
2017
1
N/A
$7.99
2016
1
N/A
$1,085.87
2010
1
N/A
$5.12
2002
2
N/A
$135.59

Community Stats

The following are the top 10 most owned sets by collectors in Promotional Minifigure.
#1Hamleys Royal Guard
#2Iconic Cave
#3Party Banana Juice Bar
#4LEGO Club Max
#5Brick Friday 2019 Minifigure
#6Penguin Winter Hut
#7Lester Leicester Square
#8Michele Mouton Minifig
#9SDCC 2023 Brickbuster Video Minifigure Maker Be Kind Rewind
#10Biff Starling Astrobot Minifigure