1. Minifigs
  2. Promotional
  3. Minifigure

Promotional / Minifigure Minifigures

The LEGO Promotional Minifigure subtheme, introduced in 2002, inlcudes 10 minifigs across 14 sets. On average, these minifigs have an annual growth rate of 7.6%.
Most valuable Promotional Minifigure minifig
Biff Starling (sp062) $77.12
Highest growth Minifigure minifig
Sandy Moondust (sp061) +677.50%
Most owned Promotional Minifigure minifig
Royal Guard (gen098)
Set with the most Promotional Minifigure minifigs
5004936 Iconic Cave 2 minifigs
The LEGO Promotional theme encompasses a diverse range of minifigures released through special events, exclusive offers, or as part of limited-edition sets. Active from the 1980s to the present, these minifigures often include unique characters not found in regular sets. Notable examples include exclusive figures from Comic-Con events, LEGO Store openings, and various licensed collaborations. These minifigures are often highly sought after by collectors due to their rarity and distinctive designs, featuring special printing, unique molds, and themed accessories.
10 minifigs

Lego Brand Store Lester Leicester Square

Minifig number tls094
Male LEGO Brand Store employee with a bowler hat, dressed as Lester from Leicester Square London UK
Value $10.75
Growth  +159.0%
Annual growth 6.2%

Biff Starling

Minifig number sp062
Astrobot Male, Biff Starling
Value $77.12
Growth  +493.2%
Annual growth 7.8%

Sandy Moondust

Minifig number sp061
Astrobot Female, Sandy Moondust
Value $62.20
Growth  +677.5%
Annual growth 8.7%

Brick Friday 2019 Minifigure

Minifig number gen148
Value $34.45
Growth  +336.1%
Annual growth 21.3%

Royal Guard

Minifig number gen098
Value $18.27
Growth  +128.7%
Annual growth 5.0%

LEGO Club Max

Minifig number gen029
Value $10.52
Growth  +182.8%
Annual growth 6.5%

Penguin Suit Girl

Minifig number col340
Value $11.61
Growth  +191.0%
Annual growth 14.8%

Party Banana Minifigure

Minifig number col330
Value $15.46
Growth  +191.1%
Annual growth 10.1%

Cave Woman

Minifig number col303
Cave Woman - Iconic Cave
Value $7.16
Growth  +172.2%
Annual growth 7.7%

Cave Man

Minifig number col302
Cave Man - Iconic Cave
Value $7.09
Growth  +136.3%
Annual growth 10.0%

Subtheme Pricing

Value
$254.63   (for all 10 minifigs)
Growth
+76.56%
Annual growth
+7.63%

Community Stats

Here are the top 10 most - owned loose minifigs among BrickEconomy collectors in the LEGO Promotional / Minifigure theme.
#1Royal Guard
#2Lego Brand Store Lester Leicester Square
#3Party Banana Minifigure
#4LEGO Club Max
#5Cave Woman
#6Cave Man
#7Penguin Suit Girl
#8Brick Friday 2019 Minifigure
#9Biff Starling
#10Sandy Moondust

About LEGO Minifigure

The LEGO promotional minifigure theme encompasses a variety of exclusive minifigures released as promotional items or for special events. Notable figures include Lester, a distinctive character representing the Leicester Square LEGO store in London; Michele Mouton, commemorating the renowned French rally driver; and Biff Starling, an astrobot figure tied to the LEGO Discovery Center. The theme also includes the Brick Friday 2019 Minifigure, part of a Black Friday promotion. These sets were typically available for limited times, often at specific events or through special promotions, making them highly sought after by collectors.