1. Minifigs
  2. Promotional
  3. LEGO Brand Stores

Promotional / LEGO Brand Stores Minifigures

The LEGO Promotional LEGO Brand Stores subtheme, introduced in 2004, inlcudes 13 minifigs across 55 sets. On average, these minifigs have an annual growth rate of 6.5%.
Most valuable Promotional LEGO Brand Stores minifig
Store Employee (gen132) $38.50
Most owned Promotional LEGO Brand Stores minifig
Lego Brand Store Lester Leicester Square (tls094)
Set with the most Promotional LEGO Brand Stores minifigs
852766 First Anniversary Box 3 minifigs
The LEGO Brand Stores subtheme features minifigures like LEGO Store Employees and Brick Specialists. These minifigures are often found in sets that represent the in-store experience, highlighting the friendly staff and vibrant atmosphere of LEGO Brand Stores, and sometimes are included in store-exclusive sets.
13 minifigs

Bike Burger Cart Driver

Minifig number twn547
Female bike burger cart driver with a red torso, sand blue legs and a red cap

Taquero

Minifig number twn466
Taquero with a blue cap, wearing a white top with red stripes and dark bluish gray legs
Value $23.52
Growth  +205.1%
Annual growth 17.0%

Lego Factory Employee

Minifig number tls097
Value $7.39
Growth  +76.8%
Annual growth 7.1%

Lego Brand Store Lester Leicester Square

Minifig number tls094
Male LEGO Brand Store employee with a bowler hat, dressed as Lester from Leicester Square London UK
Value $10.75
Growth  +159.0%
Annual growth 6.2%

Lego Brand Store Employee

Minifig number tls086
Lego Brand Store Employee, Male
Value $6.66
Growth  +121.3%
Annual growth 6.0%

TMALL 1st Anniversary Male

Minifig number gen163
Value $30.00
Growth  +200.0%
Annual growth 21.5%

TMALL 1st Anniversary Female

Minifig number gen162
Value $30.00
Growth  +200.0%
Annual growth 21.5%

Surfer

Minifig number gen139
Surfer, Red Legs
Value $2.25
Growth  +14.8%
Annual growth 2.2%

Store Employee

Minifig number gen132
LEGO store employee with 100 store details and back printing in North America
Value $38.50
Growth  +285.0%
Annual growth 11.8%

Lego Store Customer Boy

Minifig number gen106
Customer at Lego store with tan short legs
Value $2.99
Growth  +54.1%
Annual growth 5.4%

Lego Store Customer Male

Minifig number gen105
Customer at the LEGO store wearing a Hawaiian shirt
Value $3.57
Growth  +77.6%
Annual growth 7.2%

Lego VIP I

Minifig number gen091
Lego VIP "I"
Value $3.73
Growth  +87.4%
Annual growth 7.4%

Lego Store Employee

Minifig number gen090
Male LEGO store employee wearing a black shirt
Value $4.89
Growth  +77.2%
Annual growth 6.7%

Subtheme Pricing

Value
$164.25   (for all 13 minifigs)
Growth
+63.65%
Annual growth
+6.51%

Community Stats

Here are the top 13 most - owned loose minifigs among BrickEconomy collectors in the LEGO Promotional / LEGO Brand Stores theme.
#1Lego Brand Store Lester Leicester Square
#2Lego Store Employee
#3Lego VIP I
#4Lego Brand Store Employee
#5Lego Store Customer Male
#6Lego Factory Employee
#7Lego Store Customer Boy
#8Store Employee
#9Surfer
#10Taquero
#11Bike Burger Cart Driver
#12TMALL 1st Anniversary Male
#13TMALL 1st Anniversary Female

About LEGO Brand Stores

Sets in the LEGO Brand Stores theme were typically given away as part of Brand Store openings or anniversaries.