1. Minifigs
  2. Promotional
  3. Target

Promotional / Target Minifigures

The LEGO Promotional Target subtheme consists of 12 minifigs that were released from 2010 to 2018 and based 5 sets. On average, these minifigs have an annual growth rate of 7.8%.
Most valuable Promotional Target minifig
Lloyd DX (njo108) $895.96
Most owned Promotional Target minifig
Superboy (sh143)
Set with the most Promotional Target minifigs
5004076 2014 Target Minifigure Gift Set 4 minifigs
The LEGO Promotional theme encompasses a diverse range of minifigures released through special events, exclusive offers, or as part of limited-edition sets. Active from the 1980s to the present, these minifigures often include unique characters not found in regular sets. Notable examples include exclusive figures from Comic-Con events, LEGO Store openings, and various licensed collaborations. These minifigures are often highly sought after by collectors due to their rarity and distinctive designs, featuring special printing, unique molds, and themed accessories.
12 minifigs

Male with Suit Jacket Buttoned

Minifig number twn347
Minifigure wears a buttoned suit jacket with a red tie, dark bluish gray legs, and dark brown smooth hair
Value $3.78
Growth  +94.8%
Annual growth 8.0%

Construction Worker

Minifig number twn346
Minifigure wearing an orange safety vest with reflective stripes, red construction helmet, glasses, and orange legs
Value $2.49
Growth  +6.4%
Annual growth 3.1%

Barista

Minifig number twn345
Female minifigure with a reddish brown apron featuring a cup and name tag pattern, and mid-length reddish brown hair
Value $3.94
Growth  +79.9%
Annual growth 7.1%

Doctor

Minifig number twn344
Doctor with EMT Star of Life wearing white legs, dark orange hair in a long ponytail with side bangs, and glasses
Value $3.34
Growth  +58.3%
Annual growth 5.5%

Lightning Lad

Minifig number sh211
Value $56.33
Growth  +973.0%
Annual growth 14.8%

Superboy

Minifig number sh143
Value $276.72
Growth  +5445.5%
Annual growth 22.9%

Kai

Minifig number njo186
Kai with Rebooted outfit and stone armor
Value $337.03
Growth  +5093.1%
Annual growth 26.3%

Lloyd DX

Minifig number njo108
Lloyd DX in Dragon eXtreme Suit
Value $895.96
Growth  +5877.1%
Annual growth 25.0%

Sir Fangar

Minifig number loc161
Sir Fangar with a dark blue cape
Value $38.38
Growth  +999.7%
Annual growth 17.2%

Lavertus

Minifig number loc114
Lavertus Fire Chi minifigure with a cape
Value $42.16
Growth  +1201.2%
Annual growth 15.8%

Scuba Diver

Minifig number cty0617
Male scuba diver wearing blue
Value $10.80
Growth  +442.7%
Annual growth 12.5%

Swamp Police Ranger

Minifig number cty0512
Ranger swamp police minifigure with dark blue legs and a campaign hat
Value $6.30
Growth  +146.1%
Annual growth 7.4%

Subtheme Pricing

Value
$1,677.23   (for all 12 minifigs)
Growth
+96.92%
Annual growth
+7.80%

Community Stats

Here are the top 12 most - owned loose minifigs among BrickEconomy collectors in the LEGO Promotional / Target theme.
#1Superboy
#2Lightning Lad
#3Lloyd DX
#4Kai
#5Sir Fangar
#6Doctor
#7Barista
#8Construction Worker
#9Scuba Diver
#10Lavertus
#11Male with Suit Jacket Buttoned
#12Swamp Police Ranger

About LEGO Target

The LEGO promotional Target theme features exclusive sets released through the Target retail chain. These sets often coincide with special promotions, holidays, or events. Examples include seasonal items like holiday-themed builds and unique minifigures, such as those celebrating Halloween or Christmas. These exclusive sets are typically available for a limited time and are designed to appeal to collectors and casual builders alike, adding a unique dimension to the standard LEGO product offerings available at Target stores.