Target is a subtheme of Promotional that consists of 5 sets that ran from 2010 to 2018. As of today, the average annual growth of sets in Promotional Target is approximately 5.1% per year.
The LEGO promotional Target theme features exclusive sets released through the Target retail chain. These sets often coincide with special promotions, holidays, or events. Examples include seasonal items like holiday-themed builds and unique minifigures, such as those celebrating Halloween or Christmas. These exclusive sets are typically available for a limited time and are designed to appeal to collectors and casual builders alike, adding a unique dimension to the standard LEGO product offerings available at Target stores.