About LEGO Target
The LEGO promotional Target theme features exclusive sets released through the Target retail chain. These sets often coincide with special promotions, holidays, or events. Examples include seasonal items like holiday-themed builds and unique minifigures, such as those celebrating Halloween or Christmas. These exclusive sets are typically available for a limited time and are designed to appeal to collectors and casual builders alike, adding a unique dimension to the standard LEGO product offerings available at Target stores.
2011 LEGO Sets
2011 introduced Ninjago, which quickly became one of LEGO’s most successful original themes and the foundation of a long-running multimedia franchise. Other launches included Pirates of the Caribbean, coinciding with Disney’s On Stranger Tides, the sci-fi Alien Conquest, and Master Builder Academy, a design-focused building program. LEGO also experimented with digital-physical integration through Life of George, an early augmented reality experience. Collectible Minifigures Series 3–5 strengthened LEGO’s growing collector market, while internal employee-exclusive sets like Moulding Machines became prized rarities. Several themes concluded this year, including Harry Potter, Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, and BrickMaster.