About LEGO Target
The LEGO promotional Target theme features exclusive sets released through the Target retail chain. These sets often coincide with special promotions, holidays, or events. Examples include seasonal items like holiday-themed builds and unique minifigures, such as those celebrating Halloween or Christmas. These exclusive sets are typically available for a limited time and are designed to appeal to collectors and casual builders alike, adding a unique dimension to the standard LEGO product offerings available at Target stores.
2010 LEGO Sets
2010 marked the debut of Collectible Minifigures Series 1 and 2, launching a global collector phenomenon. LEGO expanded its Disney partnership with Cars under DUPLO and Toy Story sets in minifigure scale, while Prince of Persia joined the lineup alongside Star Wars sets celebrating The Empire Strikes Back’s 30th anniversary. New original themes included Atlantis, Hero Factory (successor to BIONICLE), World Racers, and Kingdoms, a return to historically inspired castle play. Several older lines ended, including Agents, Bob the Builder, Indiana Jones, and Thomas & Friends.