1. Sets
  2. 2010
  3. Promotional

LEGO 2010 / Promotional Sets

In 2010, LEGO released 21 Promotional sets across 5 subthemes, all of these sets have been retired. Subthemes for that year included Cube Dudes, LEGO Brand Store Opening Set, Minifigure, Monthly Mini Model Build, and Target. For that year, the total price of all retail sets cost $165, today those sets are valued around $3,298.
Most valuable 2010 LEGO Promotional set
Buzz Lightyear CubeDude $2,361.94
Highest growth 2010 Promotional set
Fan Celebration V CubeDude The Bounty Hunter Edition +325.34%
Most owned 2010 Promotional set
852996 LEGO Club Max
21 sets

852996 LEGO Club Max

Theme / Subtheme Promotional / Minifigure
Year 2010
Pieces / Minifigs 4 / 1
Availability Retired
852996 LEGO Club Max
promotional
Value $6.21
Annual growth 7.3%

3300000 The Brick Apple

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2010
Pieces 133
Availability Retired
3300000 The Brick Apple
Retail $9.99
Value $30.00
Growth  +200.3%
Annual growth 8.8%

4620157 Target Bullseye Gift Card 2010

Theme / Subtheme Promotional / Target
Year 2010
Pieces 31
Availability Retired
4620157 LEGO Target Bullseye Gift Card 2010
Retail $5.00
Value $6.63
Growth  +32.6%
Annual growth 1.8%

Fan Celebration V CubeDude The Bounty Hunter Edition

Theme / Subtheme Promotional / Cube Dudes
Year 2010
Pieces 496
Availability Retired
LEGO Fan Celebration V CubeDude The Bounty Hunter Edition
Retail $74.99
Value $318.96
Growth  +325.3%
Annual growth 6.5%

San Diego Comic-Con CubeDude The Clone Wars Edition

Theme / Subtheme Promotional / Cube Dudes
Year 2010
Pieces 416
Availability Retired
LEGO San Diego Comic-Con CubeDude The Clone Wars Edition
Retail $74.99
Value $374.90
Growth  +399.9%
Annual growth 5.6%

Snowman

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2010
Pieces 55
Availability Retired
LEGO Monthly Mini Model Build Snowman
promotional
Value $28.63
Annual growth 9.8%

Groundhog

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2010
Pieces 38
Availability Retired
LEGO Monthly Mini Model Build Groundhog
promotional
Value $21.36
Annual growth 8.8%

Rose

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2010
Pieces 25
Availability Retired
LEGO Monthly Mini Model Build Rose
promotional

Birds

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2010
Availability Retired
LEGO Monthly Mini Model Build Birds
promotional
Value $17.01
Annual growth 9.8%

Shamrock

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2010
Availability Retired
LEGO Monthly Mini Model Build Shamrock
promotional

Chick

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2010
Availability Retired
LEGO Monthly Mini Model Build Chick
promotional
Value $28.63
Annual growth 9.8%

Truck

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2010
Availability Retired
LEGO Monthly Mini Model Build Truck
promotional
Value $23.75
Annual growth 9.2%

Barbeque

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2010
Availability Retired
LEGO Monthly Mini Model Build Barbeque
promotional
Value $17.37
Annual growth 9.6%

Watermelon

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2010
Pieces 43
Availability Retired
LEGO Monthly Mini Model Build Watermelon
promotional

Seagull

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2010
Pieces 29
Availability Retired
LEGO Monthly Mini Model Build Seagull
promotional

Boy with Backpack

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2010
Pieces 41
Availability Retired
LEGO Monthly Mini Model Build Boy with Backpack
promotional
Value $5.08
Annual growth 10.8%

Monster

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2010
Pieces 49
Availability Retired
LEGO Monthly Mini Model Build Monster
promotional
Value $7.07
Annual growth 9.7%

Turkey

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2010
Pieces 47
Availability Retired
LEGO Monthly Mini Model Build Turkey
promotional
Value $1.41
Annual growth 2.2%

Fire Place

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2010
Pieces 39
Availability Retired
LEGO Monthly Mini Model Build Fire Place
promotional
Value $13.55
Annual growth 7.6%

Christmas Tree

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2010
Pieces 39
Availability Retired
LEGO Monthly Mini Model Build Christmas Tree
promotional
Value $35.65
Annual growth 9.2%

Buzz Lightyear CubeDude

Theme / Subtheme Promotional / Cube Dudes
Year 2010
Availability Retired
LEGO Buzz Lightyear CubeDude
promotional
Value $2,361.94
Annual growth 8.9%

Year Pricing

Retail
$164.97   (for all 21 sets)
New/Sealed
Value
~$3,298.15
Used
Value
~$2,480.87

Subtheme Pricing

2010 / Promotional
Annual growth
Monthly Mini Model Build
+9.18%
LEGO Brand Store Opening Set
+8.78%
Minifigure
+7.26%
Cube Dudes
+6.07%
Target
+1.78%

Subthemes

2010 / Promotional
Sets
Cube Dudes
3
LEGO Brand Store Opening Set
1
Minifigure
1
Monthly Mini Model Build
15
Target
1

Community Stats

The following are the top 10 most owned 2010 Promotional sets by LEGO collectors.
#1LEGO Club Max
#2The Brick Apple
#3Fan Celebration V CubeDude The Bounty Hunter Edition
#4Target Bullseye Gift Card 2010
#5San Diego Comic-Con CubeDude The Clone Wars Edition
#6Rose
#7Watermelon
#8Snowman
#9Boy with Backpack
#10Christmas Tree

About LEGO Promotional

Promotional covers the sets LEGO gives away or sells only for an occasion, such as gifts with purchase, store events, retailer tie-ins and company partnerships. Most have a subtheme of their own, and the ones without one are listed here. They include 40146 Lufthansa Plane from 2015, the VIP Add On Packs of 2021 to 2023, 6426244 90th Anniversary Mini Castle from 2022 and 40581 BIONICLE Tahu and Takua, a gift with purchase in January 2023.
2010 LEGO Sets
2010 marked the debut of Collectible Minifigures Series 1 and 2, launching a global collector phenomenon. LEGO expanded its Disney partnership with Cars under DUPLO and Toy Story sets in minifigure scale, while Prince of Persia joined the lineup alongside Star Wars sets celebrating The Empire Strikes Back’s 30th anniversary. New original themes included Atlantis, Hero Factory (successor to BIONICLE), World Racers, and Kingdoms, a return to historically inspired castle play. Several older lines ended, including Agents, Bob the Builder, Indiana Jones, and Thomas & Friends.