LEGO 2010 / Promotional / LEGO Brand Store Opening Set Sets

A LEGO Brand Store Opening Set, also known as 'Grand Opening Exclusive Commemorative Sets' are typically given to a limited number of store customers during a multi-day grand opening event of a new LEGO brand retail store. During the second day of the event, for most stores, a limited number of sets, typically between 300 to 500 are given to customers who spend a minimum purchase of around $50. Each set is numbered and sets on the secondary market or pretty limited as most customers who are kids open their packs quickly.

2010 LEGO Sets

In 2010, LEGO laid the foundation for one of its most successful collector-driven series with the release of Collectible Minifigures Series 1 and 2. This marked the beginning of a highly sought-after investment category, introducing blind-bagged minifigures with unique characters, accessories, and themes that quickly became a hit among collectors.