About LEGO Brand Store Opening Set
A LEGO Brand Store Opening Set, also known as 'Grand Opening Exclusive Commemorative Sets' are typically given to a limited number of store customers during a multi-day grand opening event of a new LEGO brand retail store. During the second day of the event, for most stores, a limited number of sets, typically between 300 to 500 are given to customers who spend a minimum purchase of around $50. Each set is numbered and sets on the secondary market or pretty limited as most customers who are kids open their packs quickly.
2010 LEGO Sets
2010 marked the debut of Collectible Minifigures Series 1 and 2, launching a global collector phenomenon. LEGO expanded its Disney partnership with Cars under DUPLO and Toy Story sets in minifigure scale, while Prince of Persia joined the lineup alongside Star Wars sets celebrating The Empire Strikes Back’s 30th anniversary. New original themes included Atlantis, Hero Factory (successor to BIONICLE), World Racers, and Kingdoms, a return to historically inspired castle play. Several older lines ended, including Agents, Bob the Builder, Indiana Jones, and Thomas & Friends.