Promotional / LEGO House

LEGO House is a subtheme of Promotional that was introduced in 2017 and currently consists of 10 sets. Most sets were released in 2017 which accounted for 5 sets. As of today, the average annual growth of all the sets in Promotional LEGO House is around 15.6% but this should level out to around 10.9% in the coming years.

Located in Billund, Denmark, LEGO House is an experience centre located near Legoland and the headquarters of The LEGO Group. It is a 12,000-square metre building filled with 25 million Lego bricks designed to represent the playful and educational ethos at the heart of the LEGO brand and is notable for its innovative design and unique architecture, which embodies the LEGO brand. LEGO House was designed to resemble a pile of 21 white Lego bricks which have been built on top of each other.

At the LEGO store in the LEGO House you'll find limited edition products that can only be bought in LEGO House such as LEGO versions of the LEGO House architecture set, the LEGO House dinosaurs and a number of other products in the the series "The LEGO House Limited Editions" including the "The Brick Moulding Machine".