About LEGO House
Located in Billund, Denmark, LEGO House is an experience centre located near LEGOland and the headquarters of The LEGO Group. It is a 12,000-square metre building filled with 25 million LEGO bricks designed to represent the playful and educational ethos at the heart of the LEGO brand and is notable for its innovative design and unique architecture, which embodies the LEGO brand. LEGO House was designed to resemble a pile of 21 white LEGO bricks which have been built on top of each other.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.