LEGO 2021 / Promotional Sets

Promotional covers the sets LEGO gives away or sells only for an occasion, such as gifts with purchase, store events, retailer tie-ins and company partnerships. Most have a subtheme of their own, and the ones without one are listed here. They include 40146 Lufthansa Plane from 2015, the VIP Add On Packs of 2021 to 2023, 6426244 90th Anniversary Mini Castle from 2022 and 40581 BIONICLE Tahu and Takua, a gift with purchase in January 2023.

2021 LEGO Sets

In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.