About LEGO Brand Stores
These are the sets and minifigures given out at LEGO's own stores, mostly for openings, anniversaries and building events. Store anniversaries produced small packs in very short runs, such as the First Anniversary Box for the So Ouest store in France in 2014, limited to 300 copies.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.