About LEGO VIP Reward
LEGO VIP rewards are part of the LEGO VIP program, recently rebranded as LEGO Insiders, is a loyalty program offered by the LEGO Group. Members earn points for purchases made at LEGO stores, on the LEGO website, and through participating retailers. These points can then be redeemed for various rewards, which may include discounts on future purchases, exclusive LEGO sets, or unique experiences. Additionally, VIP members often receive early access to special sets, exclusive offers, and other member-only promotions. Joining the VIP program is typically free, and it's designed to benefit frequent LEGO shoppers by offering them added value for their loyalty to the brand.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.