1. Sets
  2. Promotional
  3. VIP Reward

LEGO Promotional / VIP Reward Sets

VIP Reward is a subtheme of Promotional that consists of 14 sets that ran from 2021 to 2023. Most sets were released in 2022 which accounted for 6 sets. As of today, the average annual growth of sets in Promotional VIP Reward is approximately 8.4% per year.
Most valuable Promotional VIP Reward set
6435201 Space Adventure Ride $30.00
Largest Promotional VIP Reward set
6392343 Vintage Camera 179 pieces
Most owned Promotional VIP Reward set
5007428 Dragon Adventure Ride
LEGO VIP rewards are part of the LEGO VIP program, renamed LEGO Insiders in 2023, a loyalty program offered by the LEGO Group. Members earn points for purchases made at LEGO stores, on the LEGO website, and through participating retailers.

These points can then be redeemed for various rewards, which may include discounts on future purchases, exclusive LEGO sets, or unique experiences. VIP members also often get early access to special sets, exclusive deals and other member-only promotions. Joining the VIP program is typically free, and it's designed to benefit frequent LEGO shoppers by giving them added value for their loyalty to the brand.
14 sets

5007489 Fantasy Adventure Ride

Theme / Subtheme Promotional / VIP Reward
Year 2023
Pieces / Minifigs 168 / 1
Availability Retired
5007489 LEGO VIP Reward Fantasy Adventure Ride
promotional
Value $20.04
Annual growth 31.4%

5007490 Space Adventure Ride

Theme / Subtheme Promotional / VIP Reward
Year 2023
Pieces / Minifigs 168 / 1
Availability Retired
5007490 LEGO VIP Reward Space Adventure Ride
promotional
Value $27.51
Annual growth 31.4%

6435196 Fantasy Adventure Ride

Theme / Subtheme Promotional / VIP Reward
Year 2023
Pieces / Minifigs 168 / 1
Availability Retired
6435196 LEGO VIP Reward Fantasy Adventure Ride
promotional
Value $24.99
Annual growth 2.1%

6435198 Fantasy Adventure Ride

Theme / Subtheme Promotional / VIP Reward
Year 2023
Pieces / Minifigs 168 / 1
Availability Retired
6435198 LEGO VIP Reward Fantasy Adventure Ride
promotional
Value $24.99
Annual growth 1.7%

6435201 Space Adventure Ride

Theme / Subtheme Promotional / VIP Reward
Year 2023
Pieces / Minifigs 168 / 1
Availability Retired
6435201 LEGO VIP Reward Space Adventure Ride
promotional
Value $30.00
Annual growth 4.9%

6432430 Pirate Adventure Ride

Theme / Subtheme Promotional / VIP Reward
Year 2022
Pieces / Minifigs 168 / 1
Availability Retired
6432430 LEGO VIP Reward Pirate Adventure Ride
promotional
Value $24.97
Annual growth 4.9%

6432431 Pirate Adventure Ride

Theme / Subtheme Promotional / VIP Reward
Year 2022
Pieces / Minifigs 168 / 1
Availability Retired
6432431 LEGO VIP Reward Pirate Adventure Ride
promotional
Value $25.00
Annual growth 33.2%

6432433 Dragon Adventure Ride

Theme / Subtheme Promotional / VIP Reward
Year 2022
Pieces / Minifigs 168 / 1
Availability Retired
6432433 LEGO VIP Reward Dragon Adventure Ride
promotional
Value $21.57
Annual growth 3.8%

6432434 Dragon Adventure Ride

Theme / Subtheme Promotional / VIP Reward
Year 2022
Pieces / Minifigs 168 / 1
Availability Retired
6432434 LEGO VIP Reward Dragon Adventure Ride
promotional
Value $21.57
Annual growth 31.4%

5007427 Pirate Adventure Ride

Theme / Subtheme Promotional / VIP Reward
Year 2022
Pieces / Minifigs 164 / 1
Availability Retired
5007427 LEGO VIP Reward Pirate Adventure Ride
promotional
Value $22.31
Annual growth 30.4%

5007428 Dragon Adventure Ride

Theme / Subtheme Promotional / VIP Reward
Year 2022
Pieces / Minifigs 164 / 1
Availability Retired
5007428 LEGO VIP Reward Dragon Adventure Ride
promotional
Value $20.00
Annual growth 30.4%

5006911 Vintage Camera

Theme / Subtheme Promotional / VIP Reward
Year 2021
Pieces 179
Availability Retired
5006911 LEGO VIP Reward Vintage Camera
promotional
Value $24.99
Annual growth 29.4%

6392343 Vintage Camera

Theme / Subtheme Promotional / VIP Reward
Year 2021
Pieces 179
Availability Retired
6392343 LEGO VIP Reward Vintage Camera
promotional
Value $24.91
Annual growth 39.3%

6392344 Vintage Camera

Theme / Subtheme Promotional / VIP Reward
Year 2021
Pieces 179
Availability Retired
6392344 LEGO VIP Reward Vintage Camera
promotional
Value $24.97
Annual growth 38.4%

Subtheme Pricing

Retail
N/A
New/Sealed
Value
$337.82
Annual growth
+8.35%  Low accuracy
Used
Value
$252.58

Yearly Pricing

Sets
Retail
Value
2023
5
N/A
$127.53
2022
6
N/A
$135.42
2021
3
N/A
$74.87

Community Stats

The following are the top 10 most owned sets by collectors in Promotional VIP Reward.
#1Dragon Adventure Ride
#2Vintage Camera
#3Vintage Camera
#4Pirate Adventure Ride
#5Space Adventure Ride
#6Pirate Adventure Ride
#7Dragon Adventure Ride
#8Pirate Adventure Ride
#9Vintage Camera
#10Fantasy Adventure Ride

About LEGO Promotional

Promotional covers the sets LEGO gives away or sells only for an occasion, such as gifts with purchase, store events, retailer tie-ins and company partnerships. Most have a subtheme of their own, and the ones without one are listed here. They include 40146 Lufthansa Plane from 2015, the VIP Add On Packs of 2021 to 2023, 6426244 90th Anniversary Mini Castle from 2022 and 40581 BIONICLE Tahu and Takua, a gift with purchase in January 2023.