About LEGO VIP Reward
LEGO VIP rewards are part of the LEGO VIP program, recently rebranded as LEGO Insiders, is a loyalty program offered by the LEGO Group. Members earn points for purchases made at LEGO stores, on the LEGO website, and through participating retailers. These points can then be redeemed for various rewards, which may include discounts on future purchases, exclusive LEGO sets, or unique experiences. Additionally, VIP members often receive early access to special sets, exclusive offers, and other member-only promotions. Joining the VIP program is typically free, and it's designed to benefit frequent LEGO shoppers by offering them added value for their loyalty to the brand.
2023 LEGO Sets
In 2023, LEGO launched several major original and licensed themes while strengthening its digital ecosystem. LEGO DreamZzz debuted as a fantasy-driven world of imaginative creatures and vehicles tied to an animated series. The new LEGO Icons branding unified premium display sets under one banner, appealing to adult collectors. Sonic the Hedgehog and Gabby’s Dollhouse joined the lineup, expanding LEGO’s reach across gaming and children’s entertainment. LEGO Star Wars celebrated its 30th anniversary with commemorative sets, while the company advanced digital and retail expansion through immersive LEGO experiences worldwide. Sustainability research continued, with LEGO confirming it would not pursue recycled PET bricks due to performance limits but reaffirming its long-term commitment to greener materials and packaging.