1. Sets
  2. 2023
  3. Promotional

LEGO 2023 / Promotional Sets

In 2023, LEGO released 49 Promotional sets across 11 subthemes, all of these sets have been retired. Subthemes for that year included Botanical Collection, Gift with Purchase, Gift With Purchase, Houses of the World, Insiders Reward, LEGO Brand Stores, LEGO House, Minifigure, Miscellaneous, Toys R Us, and VIP Reward. For that year, the total price of all retail sets cost $110, today those sets are valued around $1,804, a growth of 1540%.
Most valuable 2023 LEGO Promotional set
40504 A Minifigure Tribute $156.58
Most owned 2023 Promotional set
40605 Lunar New Year VIP Add-On Pack
49 sets

40504 A Minifigure Tribute

Theme / Subtheme Promotional / LEGO House
Year 2023
Pieces 1,041
Availability Retired
40504 LEGO House A Minifigure Tribute
Retail $79.99
Value $156.58
Growth  +95.7%
Annual growth 15.7%

40581 BIONICLE Tahu and Takua

Theme Promotional
Year 2023
Pieces 219
Availability Retired
40581 LEGO BIONICLE Tahu and Takua
promotional
Value $29.99
Annual growth 33.2%

40583 Houses of the World 1

Theme / Subtheme Promotional / Houses of the World
Year 2023
Pieces 348
Availability Retired
40583 LEGO Houses of the World 1
promotional
Value $29.40
Annual growth 33.2%

40588 Flowerpot

Theme / Subtheme Promotional / Botanical Collection
Year 2023
Pieces 292
Availability Retired
40588 LEGO Flowerpot
promotional
Value $40.71
Annual growth 33.2%

40589 Pirate Ship Playground

Theme / Subtheme Promotional / Gift With Purchase
Year 2023
Pieces / Minifigs 160 / 2
Availability Retired
40589 LEGO Pirate Ship Playground
promotional
Value $14.99
Annual growth 33.2%

40590 Houses of the World 2

Theme / Subtheme Promotional / Houses of the World
Year 2023
Pieces 270
Availability Retired
40590 LEGO Houses of the World 2
promotional
Value $31.91
Annual growth 33.2%

40593 Fun Creativity 12-in-1

Theme / Subtheme Promotional / Gift with Purchase
Year 2023
Pieces 279
Availability Retired
40593 LEGO Fun Creativity 12-in-1
promotional
Value $7.80
Annual growth 1.2%

40594 Houses of the World 3

Theme / Subtheme Promotional / Houses of the World
Year 2023
Pieces 278
Availability Retired
40594 LEGO Houses of the World 3
promotional
Value $29.98
Annual growth 33.2%

40596 Magic Maze

Theme / Subtheme Promotional / Gift With Purchase
Year 2023
Pieces 332
Availability Retired
40596 LEGO Magic Maze
Retail $29.99
Value $26.71

40599 Houses of the World 4

Theme / Subtheme Promotional / Houses of the World
Year 2023
Pieces 318
Availability Retired
40599 LEGO Houses of the World 4
promotional
Value $30.00
Annual growth 33.2%

40605 Lunar New Year VIP Add-On Pack

Theme Promotional
Year 2023
Pieces 124
Availability Retired
40605 LEGO Lunar New Year VIP Add-On Pack
promotional
Value $7.35
Annual growth 7.2%

40606 Spring Fun VIP Add-On Pack

Theme Promotional
Year 2023
Pieces 128
Availability Retired
40606 LEGO Spring Fun VIP Add-On Pack
promotional
Value $9.08
Annual growth 14.4%

40607 Summer VIP Add-On pack

Theme Promotional
Year 2023
Pieces 120
Availability Retired
40607 LEGO Summer VIP Add-On pack
promotional
Value $9.99
Annual growth 32.3%

40608 Halloween Fun VIP Add-On Pack

Theme Promotional
Year 2023
Pieces / Minifigs 118 / 1
Availability Retired
40608 LEGO Halloween Fun VIP Add-On Pack
promotional
Value $10.00
Annual growth 1.3%

40609 Christmas Fun VIP Add-On Pack

Theme Promotional
Year 2023
Pieces 146
Availability Retired
40609 LEGO Christmas Fun VIP Add-On Pack
promotional
Value $11.63
Annual growth 3.5%

40610 Winter Fun VIP Add On Pack

Theme Promotional
Year 2023
Pieces 142
Availability Retired
40610 LEGO Winter Fun VIP Add On Pack
promotional
Value $15.96
Annual growth 4.9%

5007489 Fantasy Adventure Ride

Theme / Subtheme Promotional / VIP Reward
Year 2023
Pieces / Minifigs 168 / 1
Availability Retired
5007489 LEGO VIP Reward Fantasy Adventure Ride
promotional
Value $19.73
Annual growth 31.4%

5007490 Space Adventure Ride

Theme / Subtheme Promotional / VIP Reward
Year 2023
Pieces / Minifigs 168 / 1
Availability Retired
5007490 LEGO VIP Reward Space Adventure Ride
promotional
Value $27.37
Annual growth 31.4%

5007866 Taco Stand

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces / Minifigs 118 / 1
Availability Retired
5007866 Taco Stand
promotional
Value $121.70
Annual growth 3.7%

5007869 Tape Player

Theme / Subtheme Promotional / Insiders Reward
Year 2023
Pieces 145
Availability Retired
5007869 LEGO Insiders Reward Tape Player
promotional
Value $19.95
Annual growth 11.9%

5008074 Buildable Grey Castle

Theme / Subtheme Promotional / Insiders Reward
Year 2023
Pieces / Minifigs 112 / 4
Availability Retired
5008074 LEGO Insiders Reward Buildable Grey Castle
promotional
Value $20.00
Annual growth 33.3%

6385893 LEGO Masters Gift

Theme / Subtheme Promotional / Miscellaneous
Year 2023
Pieces 107
Availability Retired
6385893 LEGO Masters Gift
Value $47.44
Annual growth 32.3%

6424711 Amsterdam Tile

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 1
Availability Retired
6424711 Amsterdam Tile
promotional
Value $31.28
Annual growth 7.8%

6424718 Paris Tile

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 1
Availability Retired
6424718 Paris Tile
promotional
Value $52.33
Annual growth 3.6%

6435196 Fantasy Adventure Ride

Theme / Subtheme Promotional / VIP Reward
Year 2023
Pieces / Minifigs 168 / 1
Availability Retired
6435196 LEGO VIP Reward Fantasy Adventure Ride
promotional
Value $20.00
Annual growth 31.4%

6435198 Fantasy Adventure Ride

Theme / Subtheme Promotional / VIP Reward
Year 2023
Pieces / Minifigs 168 / 1
Availability Retired
6435198 LEGO VIP Reward Fantasy Adventure Ride
promotional
Value $19.99
Annual growth 31.4%

6435201 Space Adventure Ride

Theme / Subtheme Promotional / VIP Reward
Year 2023
Pieces / Minifigs 168 / 1
Availability Retired
6435201 LEGO VIP Reward Space Adventure Ride
promotional
Value $28.72
Annual growth 4.3%

6446166 Anniversary Red Brick

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 73
Availability Retired
6446166 Anniversary Red Brick
promotional
Value $33.74
Annual growth 12.7%

6446167 Anniversary Red Brick

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 73
Availability Retired
6446167 Anniversary Red Brick
promotional
Value $33.74
Annual growth 11.0%

6446841 I Heart LEGO Store Zurich Tile

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 1
Availability Retired
6446841 I Heart LEGO Store Zurich Tile
promotional
Value $69.50
Annual growth 15.8%

6469488 Taco Stand

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces / Minifigs 114 / 1
Availability Retired
6469488 Taco Stand
promotional
Value $121.40
Annual growth 18.7%

6470860 Disney Mini Castle

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 60
Availability Retired
6470860 Disney Mini Castle
promotional
Value $49.66
Annual growth 4.8%

6471611 Portable Cassette Player

Theme / Subtheme Promotional / Insiders Reward
Year 2023
Pieces 145
Availability Retired
6471611 LEGO Insiders Reward Portable Cassette Player
promotional
Value $19.95
Annual growth 33.3%

6471612 Buildable Cassette Player

Theme / Subtheme Promotional / Insiders Reward
Year 2023
Pieces 145
Availability Retired
6471612 LEGO Insiders Reward Buildable Cassette Player
promotional
Value $19.98
Annual growth 32.4%

6475320 Bowling

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 47
Availability Retired
6475320 LEGO Bowling
promotional
Value $26.00
Annual growth 34.2%

6475324 Car Racing

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 50
Availability Retired
6475324 LEGO Car Racing
promotional
Value $25.00
Annual growth 34.2%

6476269 I Love LEGO Store Battersea Tile

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 1
Availability Retired
6476269 I Love LEGO Store Battersea Tile
promotional
Value $44.72
Annual growth 5.8%

6481367 Arcade Gaming

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 36
Availability Retired
6481367 LEGO Arcade Gaming
promotional
Value $38.93
Annual growth 18.3%

6481368 Baking

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 40
Availability Retired
6481368 LEGO Baking
promotional
Value $63.99
Annual growth 22.5%

6481370 Music

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 34
Availability Retired
6481370 LEGO Music
promotional
Value $19.00
Annual growth 34.2%

6481371 Camping

Theme / Subtheme Promotional / Toys R Us
Year 2023
Pieces 46
Availability Retired
6481371 LEGO Camping
promotional
Value $29.81
Annual growth 20.1%

6487473 Buildable Grey Castle

Theme / Subtheme Promotional / Insiders Reward
Year 2023
Pieces / Minifigs 112 / 4
Availability Retired
6487473 LEGO Insiders Reward Buildable Grey Castle
promotional
Value $20.00
Annual growth 32.4%

6487474 Buildable Grey Castle

Theme / Subtheme Promotional / Insiders Reward
Year 2023
Pieces / Minifigs 112 / 4
Availability Retired
6487474 LEGO Insiders Reward Buildable Grey Castle
promotional
Value $20.11
Annual growth 32.4%

6487475 Mexico Postcard

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 107
Availability Retired
6487475 Mexico Postcard
promotional
Value $127.00
Annual growth 22.4%

6491400 World Play Day 2023 Set

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 103
Availability Retired
6491400 World Play Day 2023 Set
promotional
Value $25.00
Annual growth 9.5%

6495154 LEGO Masters Mini Trophy

Theme / Subtheme Promotional / Miscellaneous
Year 2023
Pieces 150
Availability Retired
6495154 LEGO Masters Mini Trophy
promotional
Value $31.26
Annual growth 9.1%

Battersea Power Station

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 45
Availability Retired
Battersea Power Station
promotional
Value $29.60
Annual growth 33.2%

LEGO Masters Mini Trophy

Theme / Subtheme Promotional / Miscellaneous
Year 2023
Availability Retired
LEGO Masters Mini Trophy
promotional
Value $35.00
Annual growth 27.2%

SDCC 2023 Brickbuster Video Minifigure Maker Be Kind Rewind

Theme / Subtheme Promotional / Minifigure
Year 2023
Pieces / Minifigs 4 / 1
Availability Retired
LEGO SDCC 2023 Brickbuster Video Minifigure Maker Be Kind Rewind
promotional
Value $50.00
Annual growth 32.3%

Year Pricing

Retail
$109.98   (for all 49 sets)
New/Sealed
Value
$1,803.98
Growth
+1540.28%
Annual growth
+10.29%
Used
Value
$1,471.95

Subtheme Pricing

2023 / Promotional
Annual growth
Houses of the World
+16.60%
Botanical Collection
+16.60%
Insiders Reward
+16.20%
Minifigure
+16.15%
LEGO House
+15.75%
VIP Reward
+15.70%
Miscellaneous
+11.36%
Toys R Us
+10.71%
LEGO Brand Stores
+7.13%
Gift With Purchase
+3.51%
Gift with Purchase
+3.51%

Subthemes

2023 / Promotional
Sets
Botanical Collection
1
Gift With Purchase
3
Houses of the World
4
Insiders Reward
6
LEGO Brand Stores
12
LEGO House
1
Minifigure
1
Miscellaneous
3
Toys R Us
6
VIP Reward
5

Community Stats

The following are the top 10 most owned 2023 Promotional sets by LEGO collectors.
#1Lunar New Year VIP Add-On Pack
#2Pirate Ship Playground
#3Spring Fun VIP Add-On Pack
#4Flowerpot
#5Magic Maze
#6Halloween Fun VIP Add-On Pack
#7Fun Creativity 12-in-1
#8Houses of the World 1
#9Summer VIP Add-On pack
#10Houses of the World 3

About LEGO Promotional

Promotional covers the sets LEGO gives away or sells only for an occasion, such as gifts with purchase, store events, retailer tie-ins and company partnerships. Most have a subtheme of their own, and the ones without one are listed here. They include 40146 Lufthansa Plane from 2015, the VIP Add On Packs of 2021 to 2023, 6426244 90th Anniversary Mini Castle from 2022 and 40581 BIONICLE Tahu and Takua, a gift with purchase in January 2023.
2023 LEGO Sets
In 2023, LEGO launched several major original and licensed themes while strengthening its digital ecosystem. LEGO DreamZzz debuted as a fantasy-driven world of imaginative creatures and vehicles tied to an animated series. The new LEGO Icons branding unified premium display sets under one banner, appealing to adult collectors. Sonic the Hedgehog and Gabby’s Dollhouse joined the lineup, expanding LEGO’s reach across gaming and children’s entertainment. LEGO Star Wars celebrated its 30th anniversary with commemorative sets, while the company advanced digital and retail expansion through immersive LEGO experiences worldwide. Sustainability research continued, with LEGO confirming it would not pursue recycled PET bricks due to performance limits but reaffirming its long-term commitment to greener materials and packaging.