About LEGO House
Located in Billund, Denmark, LEGO House is an experience centre located near LEGOland and the headquarters of The LEGO Group. It is a 12,000-square metre building filled with 25 million LEGO bricks designed to represent the playful and educational ethos at the heart of the LEGO brand and is notable for its innovative design and unique architecture, which embodies the LEGO brand. LEGO House was designed to resemble a pile of 21 white LEGO bricks which have been built on top of each other.
2023 LEGO Sets
In 2023, LEGO launched several major original and licensed themes while strengthening its digital ecosystem. LEGO DreamZzz debuted as a fantasy-driven world of imaginative creatures and vehicles tied to an animated series. The new LEGO Icons branding unified premium display sets under one banner, appealing to adult collectors. Sonic the Hedgehog and Gabby’s Dollhouse joined the lineup, expanding LEGO’s reach across gaming and children’s entertainment. LEGO Star Wars celebrated its 30th anniversary with commemorative sets, while the company advanced digital and retail expansion through immersive LEGO experiences worldwide. Sustainability research continued, with LEGO confirming it would not pursue recycled PET bricks due to performance limits but reaffirming its long-term commitment to greener materials and packaging.