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  2. 2023
  3. Promotional
  4. LEGO Brand Stores

LEGO 2023 / Promotional / LEGO Brand Stores Sets

In 2023, LEGO released 12 Promotional LEGO Brand Stores sets, all of these sets have been retired.
Most valuable 2023 LEGO Promotional LEGO Brand Stores set
6487475 Mexico Postcard $127.00
Largest 2023 LEGO Promotional LEGO Brand Stores set
5007866 Taco Stand 118 pieces
Most owned 2023 Promotional LEGO Brand Stores set
6446167 Anniversary Red Brick
12 sets

5007866 Taco Stand

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces / Minifigs 118 / 1
Availability Retired
5007866 Taco Stand
promotional
Value $108.68
Annual growth 3.2%

6424711 Amsterdam Tile

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 1
Availability Retired
6424711 Amsterdam Tile
promotional
Value $28.85
Annual growth 2.8%

6424718 Paris Tile

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 1
Availability Retired
6424718 Paris Tile
promotional
Value $47.53
Annual growth 5.9%

6446166 Anniversary Red Brick

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 73
Availability Retired
6446166 Anniversary Red Brick
promotional
Value $30.00
Annual growth 8.7%

6446167 Anniversary Red Brick

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 73
Availability Retired
6446167 Anniversary Red Brick
promotional
Value $30.00
Annual growth 8.7%

6446841 I Heart LEGO Store Zurich Tile

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 1
Availability Retired
6446841 I Heart LEGO Store Zurich Tile
promotional
Value $50.00
Annual growth 34.2%

6469488 Taco Stand

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces / Minifigs 114 / 1
Availability Retired
6469488 Taco Stand
promotional
Value $108.68
Annual growth 19.2%

6470860 Disney Mini Castle

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 60
Availability Retired
6470860 Disney Mini Castle
promotional
Value $41.98
Annual growth 4.2%

6476269 I Love LEGO Store Battersea Tile

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 1
Availability Retired
6476269 I Love LEGO Store Battersea Tile
promotional
Value $37.00

6487475 Mexico Postcard

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 107
Availability Retired
6487475 Mexico Postcard
promotional
Value $127.00
Annual growth 22.4%

6491400 World Play Day 2023 Set

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 103
Availability Retired
6491400 World Play Day 2023 Set
promotional
Value $25.00
Annual growth 9.5%

Battersea Power Station

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2023
Pieces 45
Availability Retired
Battersea Power Station
promotional
Value $29.60
Annual growth 33.2%

Year Pricing

Retail
$0.00   (for all 12 sets)
New/Sealed
Value
$664.32
Used
Value
$551.39

Community Stats

The following are the top 10 most owned 2023 Promotional LEGO Brand Stores sets by LEGO collectors.
#1Anniversary Red Brick
#2Disney Mini Castle
#3Anniversary Red Brick
#4Taco Stand
#5Taco Stand
#6I Love LEGO Store Battersea Tile
#7Battersea Power Station
#8Mexico Postcard
#9World Play Day 2023 Set

About LEGO Brand Stores

Sets in the LEGO Brand Stores theme were typically given away as part of Brand Store openings or anniversaries.
2023 LEGO Sets
In 2023, LEGO launched several major original and licensed themes while strengthening its digital ecosystem. LEGO DreamZzz debuted as a fantasy-driven world of imaginative creatures and vehicles tied to an animated series. The new LEGO Icons branding unified premium display sets under one banner, appealing to adult collectors. Sonic the Hedgehog and Gabby’s Dollhouse joined the lineup, expanding LEGO’s reach across gaming and children’s entertainment. LEGO Star Wars celebrated its 30th anniversary with commemorative sets, while the company advanced digital and retail expansion through immersive LEGO experiences worldwide. Sustainability research continued, with LEGO confirming it would not pursue recycled PET bricks due to performance limits but reaffirming its long-term commitment to greener materials and packaging.