About LEGO Toys R Us
The LEGO Toys R Us theme sets were produced in collaboration with Toys R Us and were usually exclusive to their stores. Over the years, various exclusive sets or promotions were made available only through Toys R Us, often aligning with special events, holidays, or movie releases. These exclusive sets covered a range of LEGO themes and were sought after by collectors and fans due to their limited availability. It's worth noting that while certain sets started as Toys R Us exclusives, some eventually became available through other retailers or directly from LEGO.
2023 LEGO Sets
In 2023, LEGO launched several major original and licensed themes while strengthening its digital ecosystem. LEGO DreamZzz debuted as a fantasy-driven world of imaginative creatures and vehicles tied to an animated series. The new LEGO Icons branding unified premium display sets under one banner, appealing to adult collectors. Sonic the Hedgehog and Gabby’s Dollhouse joined the lineup, expanding LEGO’s reach across gaming and children’s entertainment. LEGO Star Wars celebrated its 30th anniversary with commemorative sets, while the company advanced digital and retail expansion through immersive LEGO experiences worldwide. Sustainability research continued, with LEGO confirming it would not pursue recycled PET bricks due to performance limits but reaffirming its long-term commitment to greener materials and packaging.