About LEGO Minifigure
The LEGO promotional minifigure theme encompasses a variety of exclusive minifigures released as promotional items or for special events. Notable figures include Lester, a distinctive character representing the Leicester Square LEGO store in London; Michele Mouton, commemorating the renowned French rally driver; and Biff Starling, an astrobot figure tied to the LEGO Discovery Center. The theme also includes the Brick Friday 2019 Minifigure, part of a Black Friday promotion. These sets were typically available for limited times, often at specific events or through special promotions, making them highly sought after by collectors.
2023 LEGO Sets
In 2023, LEGO released DreamZzz, an original fantasy-driven theme that featured dream-inspired creatures, vehicles, and characters, tying into an animated series that accompanied the launch. LEGO also introduced LEGO Icons, a rebranded collection of premium sets that focused on detailed, nostalgia-driven builds, appealing to adult fans and collectors.