About LEGO Gift With Purchase
LEGO Gift with Purchase (GWP) sets are exclusive sets offered by LEGO as a free promotional item when customers make qualifying purchases, either in-store or online. These sets are often available for a limited time and typically require spending a certain amount on LEGO products to receive them. Examples include seasonal sets like holiday-themed builds, limited-edition minifigures, or small versions of popular larger sets. GWP sets are highly sought after by collectors due to their exclusivity and limited availability, adding unique and often theme-specific items to their LEGO collections.
2023 LEGO Sets
In 2023, LEGO launched several major original and licensed themes while strengthening its digital ecosystem. LEGO DreamZzz debuted as a fantasy-driven world of imaginative creatures and vehicles tied to an animated series. The new LEGO Icons branding unified premium display sets under one banner, appealing to adult collectors. Sonic the Hedgehog and Gabby’s Dollhouse joined the lineup, expanding LEGO’s reach across gaming and children’s entertainment. LEGO Star Wars celebrated its 30th anniversary with commemorative sets, while the company advanced digital and retail expansion through immersive LEGO experiences worldwide. Sustainability research continued, with LEGO confirming it would not pursue recycled PET bricks due to performance limits but reaffirming its long-term commitment to greener materials and packaging.