About LEGO Gift with Purchase
LEGO Gift with Purchase (GWP) sets are exclusive sets offered by LEGO as a free promotional item when customers make qualifying purchases, either in-store or online. These sets are often available for a limited time and typically require spending a certain amount on LEGO products to receive them. Examples include seasonal sets like holiday-themed builds, limited-edition minifigures, or small versions of popular larger sets. GWP sets are highly sought after by collectors due to their exclusivity and limited availability, adding unique and often theme-specific items to their LEGO collections.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.