About LEGOLAND
LEGO promotional LEGOLAND sets are exclusive sets available only at LEGOLAND parks and Discovery Centers. These sets often feature park-specific themes and elements, such as miniature versions of park attractions, exclusive minifigures, or builds related to the LEGOLAND experience. Notable examples include the "LEGOLAND Train" (40166), the "LEGOLAND Castle" (40306), and the "LEGOLAND Park" (40346), which includes various iconic park elements. These sets are highly sought after by visitors and collectors due to their exclusivity and the unique opportunity to commemorate a visit to a LEGOLAND park with a special LEGO set.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.