About LEGO Minifigure
The LEGO promotional minifigure theme encompasses a variety of exclusive minifigures released as promotional items or for special events. Notable figures include Lester, a distinctive character representing the Leicester Square LEGO store in London; Michele Mouton, commemorating the renowned French rally driver; and Biff Starling, an astrobot figure tied to the LEGO Discovery Center. The theme also includes the Brick Friday 2019 Minifigure, part of a Black Friday promotion. These sets were typically available for limited times, often at specific events or through special promotions, making them highly sought after by collectors.
2020 LEGO Sets
In 2020, LEGO thrived despite global disruptions, debuting several new lines for both families and adult fans. LEGO Super Mario introduced interactive, course-building play; Monkie Kid launched with a modern take on Journey to the West; and creative-focused ranges such as DOTS, LEGO Art, and Brick Sketches broadened display and craft appeal. Creator Expert (later Icons) and Ideas delivered standout display sets, anchoring a strong year for collectors.