1. Sets
  2. 2020
  3. Promotional

LEGO 2020 / Promotional Sets

In 2020, LEGO released 30 Promotional sets across 8 subthemes, all of these sets have been retired. Subthemes for that year included Gift with Purchase, LEGO Brand Stores, LEGO House, LEGOLAND, Minifigure, Miscellaneous, Monthly Mini Model Build, and Toys R Us. For that year, the total price of all retail sets cost $270, today those sets are valued around $1,535, a growth of 469%.
Most valuable 2020 LEGO Promotional set
Michele Mouton Minifig $745.78
Highest growth 2020 Promotional set
66650 Ferris Wheel +69.42%
Largest 2020 LEGO Promotional set
40501 The Wooden Duck 621 pieces
Most owned 2020 Promotional set
40370 Steam Engine
30 sets

40370 Steam Engine

Theme / Subtheme Promotional / Gift with Purchase
Year 2020
Pieces / Minifigs 188 / 1
Availability Retired
40370 LEGO Steam Engine
promotional
Value $35.00
Annual growth 30.0%

40393 LEGOLAND Fire Academy

Theme / Subtheme Promotional / LEGOLAND
Year 2020
Pieces / Minifigs 221 / 3
Availability Retired
40393 LEGOLAND Fire Academy
Retail $14.99
Value $25.00
Growth  +66.8%
Annual growth 6.0%

40394 LEGO House Chef

Theme / Subtheme Promotional / LEGO House
Year 2020
Pieces / Minifigs 2 / 1
Availability Retired
40394 LEGO House Chef
promotional
Value $23.71
Annual growth 5.7%

40395 Chinese Dragon

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2020
Pieces 67
Availability Retired
40395 LEGO Monthly Mini Model Build Chinese Dragon
promotional
Value $8.89
Annual growth 15.1%

40396 Valentine Panda

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2020
Pieces 53
Availability Retired
40396 LEGO Monthly Mini Model Build Valentine Panda
promotional
Value $7.02
Annual growth 20.5%

40397 Fish

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2020
Pieces 33
Availability Retired
40397 LEGO Monthly Mini Model Build Fish
promotional
Value $5.00
Annual growth 17.7%

40398 Easter Bunny

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2020
Pieces 43
Availability Retired
40398 LEGO Monthly Mini Model Build Easter Bunny
promotional
Value $5.54
Annual growth 2.4%

40399 Flowers and Watering Can

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2020
Pieces 47
Availability Retired
40399 LEGO Monthly Mini Model Build Flowers and Watering Can
promotional
Value $5.23
Annual growth 14.9%

40400 Bird in a Tree

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2020
Pieces 37
Availability Retired
40400 LEGO Monthly Mini Model Build Bird in a Tree
promotional
Value $4.84
Annual growth 19.6%

40401 Dog and Cat Friendship Day

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2020
Pieces 73
Availability Retired
40401 LEGO Monthly Mini Model Build Dog and Cat Friendship Day
promotional
Value $4.55
Annual growth 4.9%

40402 Youth Day Kids

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2020
Pieces 63
Availability Retired
40402 LEGO Monthly Mini Model Build Youth Day Kids
promotional
Value $4.48
Annual growth 24.1%

40403 Literacy Day Unicorn

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2020
Pieces 54
Availability Retired
40403 LEGO Monthly Mini Model Build Literacy Day Unicorn
promotional
Value $5.30
Annual growth 22.6%

40404 Teachers' Day

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2020
Pieces 43
Availability Retired
40404 LEGO Monthly Mini Model Build Teachers' Day
promotional
Value $6.40
Annual growth 15.9%

40405 Kindness Day

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2020
Pieces 49
Availability Retired
40405 LEGO Monthly Mini Model Build Kindness Day
promotional
Value $5.20
Annual growth 17.8%

40406 Human Rights Day Dove

Theme / Subtheme Promotional / Monthly Mini Model Build
Year 2020
Pieces 50
Availability Retired
40406 LEGO Monthly Mini Model Build Human Rights Day Dove
promotional
Value $7.83
Annual growth 18.8%

40429 Ninjago World

Theme / Subtheme Promotional / LEGOLAND
Year 2020
Pieces / Minifigs 440 / 4
Availability Retired
40429 LEGOLAND Ninjago World
Retail $44.99
Value $42.09

40501 The Wooden Duck

Theme / Subtheme Promotional / LEGO House
Year 2020
Pieces 621
Availability Retired
40501 LEGO House The Wooden Duck
Retail $89.99
Value $127.07
Growth  +41.2%
Annual growth 4.4%

66648 Swing Ride

Theme / Subtheme Promotional / Toys R Us
Year 2020
Pieces 106
Availability Retired
66648 LEGO Swing Ride
Retail $29.99
Value $32.65
Growth  +8.9%
Annual growth 5.7%

66649 Carousel

Theme / Subtheme Promotional / Toys R Us
Year 2020
Pieces 109
Availability Retired
66649 LEGO Carousel
Retail $29.99
Value $30.00
Growth  +0.0%
Annual growth 5.2%

66650 Ferris Wheel

Theme / Subtheme Promotional / Toys R Us
Year 2020
Pieces 109
Availability Retired
66650 LEGO Ferris Wheel
Retail $29.99
Value $50.81
Growth  +69.4%
Annual growth 9.1%

66651 Roller Coaster

Theme / Subtheme Promotional / Toys R Us
Year 2020
Pieces 109
Availability Retired
66651 LEGO Roller Coaster
Retail $29.99
Value $32.93
Growth  +9.8%
Annual growth 4.4%

6317942 Chinese New Year Candy Box

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2020
Pieces 87
Availability Retired
6317942 Chinese New Year Candy Box
promotional
Value $22.88
Annual growth 3.7%

6324146 Great Wall Of China

Theme / Subtheme Promotional / Gift with Purchase
Year 2020
Pieces / Minifigs 98 / 1
Availability Retired
6324146 LEGO Great Wall Of China
promotional
Value $24.06
Annual growth 37.4%

6336798 Arcade Machines

Theme / Subtheme Promotional / Miscellaneous
Year 2020
Pieces 93
Availability Retired
6336798 LEGO Arcade Machines
promotional
Value $84.30
Annual growth 29.4%

6346105 Roman Chariot

Theme / Subtheme Promotional / Gift with Purchase
Year 2020
Pieces / Minifigs 127 / 1
Availability Retired
6346105 LEGO Roman Chariot
promotional
Value $48.12
Annual growth 35.4%

6346106 Roman Chariot

Theme / Subtheme Promotional / Gift with Purchase
Year 2020
Pieces / Minifigs 127 / 1
Availability Retired
6346106 LEGO Roman Chariot
promotional
Value $45.00
Annual growth 35.4%

6349153 Dapeng Bird

Theme / Subtheme Promotional / LEGO Brand Stores
Year 2020
Pieces 153
Availability Retired
6349153 Dapeng Bird
promotional
Value $42.98
Annual growth 37.4%

6349568 Gingerbread House

Theme Promotional
Year 2020
Availability Retired
6349568 LEGO Gingerbread House
promotional
Value $36.65
Annual growth 26.1%

Michele Mouton Minifig

Theme / Subtheme Promotional / Minifigure
Year 2020
Pieces / Minifigs 4 / 1
Availability Retired
LEGO Michele Mouton Minifig
Value $745.78
Annual growth 37.4%

Pinball Machine

Theme Promotional
Year 2020
Pieces 102
Availability Retired
LEGO Pinball Machine
promotional
Value $15.36
Annual growth 6.9%

Year Pricing

Retail
$269.93   (for all 30 sets)
New/Sealed
Value
$1,534.67
Growth
+468.54%
Annual growth
+7.28%
Used
Value
$1,250.53

Subtheme Pricing

2020 / Promotional
Annual growth
Minifigure
+18.70%
Gift with Purchase
+17.29%
Miscellaneous
+14.70%
Monthly Mini Model Build
+8.51%
LEGOLAND
+5.96%
LEGO Brand Stores
+5.92%
Toys R Us
+5.11%
LEGO House
+4.56%

Subthemes

2020 / Promotional
Sets
Gift with Purchase
4
LEGO Brand Stores
2
LEGO House
2
LEGOLAND
2
Minifigure
1
Miscellaneous
1
Monthly Mini Model Build
12
Toys R Us
4

Community Stats

The following are the top 10 most owned 2020 Promotional sets by LEGO collectors.
#1Steam Engine
#2The Wooden Duck
#3Ninjago World
#4LEGOLAND Fire Academy
#5Roman Chariot
#6Roman Chariot
#7Easter Bunny
#8Fish
#9Chinese Dragon
#10Valentine Panda

About LEGO Promotional

Promotional covers the sets LEGO gives away or sells only for an occasion, such as gifts with purchase, store events, retailer tie-ins and company partnerships. Most have a subtheme of their own, and the ones without one are listed here. They include 40146 Lufthansa Plane from 2015, the VIP Add On Packs of 2021 to 2023, 6426244 90th Anniversary Mini Castle from 2022 and 40581 BIONICLE Tahu and Takua, a gift with purchase in January 2023.
2020 LEGO Sets
In 2020, LEGO thrived despite global disruptions, debuting several new lines for both families and adult fans. LEGO Super Mario introduced interactive, course-building play; Monkie Kid launched with a modern take on Journey to the West; and creative-focused ranges such as DOTS, LEGO Art, and Brick Sketches broadened display and craft appeal. Creator Expert (later Icons) and Ideas delivered standout display sets, anchoring a strong year for collectors.