About LEGO Minifigure
The LEGO promotional minifigure theme encompasses a variety of exclusive minifigures released as promotional items or for special events. Notable figures include Lester, a distinctive character representing the Leicester Square LEGO store in London; Michele Mouton, commemorating the renowned French rally driver; and Biff Starling, an astrobot figure tied to the LEGO Discovery Center. The theme also includes the Brick Friday 2019 Minifigure, part of a Black Friday promotion. These sets were typically available for limited times, often at specific events or through special promotions, making them highly sought after by collectors.
2019 LEGO Sets
2019 marked 20 years of LEGO Star Wars with commemorative editions and retro-printed minifigures. LEGO acquired BrickLink, the leading secondary marketplace, deepening ties with the AFOL community. Hidden Side blended augmented reality with ghost-hunting builds, while pop-culture entries like Stranger Things and Overwatch reached new audiences. By this period, earlier in-house lines such as Nexo Knights and Elves had concluded.