About LEGO Minifigure
The LEGO promotional minifigure theme encompasses a variety of exclusive minifigures released as promotional items or for special events. Notable figures include Lester, a distinctive character representing the Leicester Square LEGO store in London; Michele Mouton, commemorating the renowned French rally driver; and Biff Starling, an astrobot figure tied to the LEGO Discovery Center. The theme also includes the Brick Friday 2019 Minifigure, part of a Black Friday promotion. These sets were typically available for limited times, often at specific events or through special promotions, making them highly sought after by collectors.
2016 LEGO Sets
2016 unveiled Nexo Knights, fusing medieval motifs with digital-era gear and app tie-ins. Licensed highlights included the Ghostbusters Firehouse Headquarters, while Creator delivered showcase builds like the Volkswagen Beetle (10252) and Big Ben (10253). Long-running lines such as Legends of Chima had recently closed, as LEGO refocused on new concepts and adult display sets.