LEGO 2017 / Promotional / Minifigure Sets

The LEGO promotional minifigure theme encompasses a variety of exclusive minifigures released as promotional items or for special events. Notable figures include Lester, a distinctive character representing the Leicester Square LEGO store in London; Michele Mouton, commemorating the renowned French rally driver; and Biff Starling, an astrobot figure tied to the LEGO Discovery Center. The theme also includes the Brick Friday 2019 Minifigure, part of a Black Friday promotion. These sets were typically available for limited times, often at specific events or through special promotions, making them highly sought after by collectors.

2017 LEGO Sets

2017 was a big year for the LEGO movies with the release of The LEGO Batman Movie and The LEGO Ninjago Movie. With these films LEGO gave us a number of new sets and themes around these movies, with many of them already being significant investments for collectors. We also saw a number of new themes released that year including BrickHeadz, DC Super Hero Girls, Boost and of course sets for The LEGO Batman and The LEGO Ninjago movies. However, sadly as it is LEGo did retire the much beloved BIONICLE and Mixels themes as well as the short-lived The Angry Birds Movie theme.