LEGO 2025 / Promotional / LEGO Brand Store Opening Set Sets

A LEGO Brand Store Opening Set, also known as 'Grand Opening Exclusive Commemorative Sets' are typically given to a limited number of store customers during a multi-day grand opening event of a new LEGO brand retail store. During the second day of the event, for most stores, a limited number of sets, typically between 300 to 500 are given to customers who spend a minimum purchase of around $50. Each set is numbered and sets on the secondary market or pretty limited as most customers who are kids open their packs quickly.

2025 LEGO Sets

In 2025, LEGO continued to captivate enthusiasts with innovative releases and strategic partnerships. The company announced a collaboration with Formula 1 to celebrate its 75th anniversary, introducing sets representing all 10 F1 teams across various product lines, including LEGO City and Duplo. Additionally, LEGO expanded its Nintendo partnership by unveiling Mario Kart sets featuring iconic characters like Yoshi, Donkey Kong, and Princess Peach. The popular Australian animated series "Bluey" also received its own line of LEGO sets, tailored for younger audiences within the Duplo and 4+ lines. Furthermore, LEGO announced a new set inspired by the classic Game Boy adding to its series of nostalgic collaborations with Nintendo.