LEGO 2025 / Promotional / LEGO Brand Store Opening Set Sets

A LEGO Brand Store Opening Set, also known as 'Grand Opening Exclusive Commemorative Sets' are typically given to a limited number of store customers during a multi-day grand opening event of a new LEGO brand retail store. During the second day of the event, for most stores, a limited number of sets, typically between 300 to 500 are given to customers who spend a minimum purchase of around $50. Each set is numbered and sets on the secondary market or pretty limited as most customers who are kids open their packs quickly.

2025 LEGO Sets

In 2025, LEGO continued to captivate builders with a mix of innovation and collaboration. A major highlight was a partnership with Formula 1 celebrating the sport’s 75th anniversary, featuring sets for all ten F1 teams across LEGO City and DUPLO. The Nintendo collaboration expanded with Mario Kart sets starring Yoshi, Donkey Kong, and Princess Peach, while the Australian hit Bluey joined the LEGO portfolio through DUPLO and 4+ sets tailored for younger fans. Rounding out the year’s nostalgia, LEGO revealed a Game Boy model under its Icons line, furthering its series of Nintendo-inspired tributes.