1. Sets
  2. Promotional
  3. LEGO Brand Store Opening Set
40528 LEGO Brand Retail Store thumbnail image

40528 LEGO Brand Retail Store
Images 6
40528 LEGO Brand Retail Store
  • LEGO Brand Retail Store thumbnail
  • LEGO Brand Retail Store thumbnail
  • LEGO Brand Retail Store thumbnail
  • LEGO Brand Retail Store thumbnail
  • LEGO Brand Retail Store thumbnail
  • LEGO Brand Retail Store thumbnail

Set Value (New/Sealed)

This chart represents the current new/sealed value of the set LEGO Brand Retail Store since January 2022. Very high accuracy
40528 LEGO Brand Retail Store was a 401 piece promotional set released in 2022. It was a free promotion item in LEGO stores and LEGO.com online with qualified purchases of $USD125;123€;£125 purchase. The set features the store with a LEGO sign, display window, a Pick & Build Wall and Tree of Creativity.

The value for a new, factory-sealed LEGO Brand Retail Store is currently estimated at around $30. LEGO Brand Retail Store can be found for sale on secondary markets at a price range between $22 and $35. On the open market, a used set will sell in the range of $25 and $28, depending on its condition.
All regions

For Sale (New/Sealed)

 (US) *** Best US listing for LEGO Brand Retail Store ***
BrickEconomy Choice
$38.00
(AU) Shop # 40528 (Sealed and Brand New) Lego Retail Store GWP $30.95
+1.6%
(DK) Brand Retail Store GWP Set 40528 sealed BRAND NEW $36.03
+18.3%
(US) Promotional: LEGO Brand Retail Store (40528) $38.00
+24.8%
(US) Brand Retail Store Grand Opening Set 40528 NEW FACTORY SEALED BOX NFSB $39.00
+28.1%
(US) Brand Retail Store Grand Opening Set 40528 NEW FACTORY SEALED BOX NFSB $39.85
+30.9%
(US) 40528 Limited Edition LEGO Brand Retail Store $39.99
+31.3%
(CZ) Promotional: LEGO Brand Retail Store (40528) - Brand New & Sealed $43.00
+41.2%
(US) Brand Retail Store Grand Opening Set 40528 NEW FACTORY SEALED BOX NFSB $44.90
+47.5%
(US) Brand Retail Store Set 40528 GWP Promo Brand New Factory Sealed in Box 2022 $44.95
+47.6%
(US) Promotional: Lego Brand Retail Store (40528) $46.29
+52.0%
(US) NEW LEGO Exclusive Promotional: LEGO Brand Retail Store (40528) $46.99
+54.3%
(US) Promotional: LEGO Brand Retail Store (40528) Brand New Sealed Grand Opening $49.50
+62.6%
(US) Brand Retail Store Set 40528 GWP Promo Brand New Factory Sealed in Box 2022 $49.90
+63.9%
Show 19 more listings

Sales Distribution (Last 90 Days)

This chart shows the distribution of sales for the last 3 months of new/sealed 40528 LEGO Brand Retail Store.

LEGO Store Leicester Square Sets

6424688 LEGO Delivery Truck

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2022
Pieces / Minifigs 100 / 1
Availability Retired
6424688 LEGO Delivery Truck
promotional
Value $53.38
Annual growth 32.2%

6424685 I Heart LEGO Store Leicester Square Tile

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2022
Pieces 1
Availability Retired
6424685 I Heart LEGO Store Leicester Square Tile
promotional
Value $65.83
Annual growth 32.2%

Sets in Promotional / LEGO Brand Store Opening Set

6384214 LEGO Store Grand Opening Exclusive Set 5th Avenue NY

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2021
Pieces 130
Availability Retired
6384214 LEGO Store Grand Opening Exclusive Set 5th Avenue NY
promotional
Value $86.53
Annual growth 39.3%

6384212 Stuttgart Brand Store Associate Figure

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2021
Pieces 129
Availability Retired
6384212 Stuttgart Brand Store Associate Figure
promotional
Value $114.05
Annual growth 39.3%

6384339 LEGO Store Grand Opening Exclusive Set Edinburgh United Kingdom

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2021
Pieces 129
Availability Retired
6384339 LEGO Store Grand Opening Exclusive Set Edinburgh United Kingdom
promotional
Value $134.99
Annual growth 6.7%

6384342 Warsaw Brand Store Opening

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2021
Pieces 129
Availability Retired
6384342 Warsaw Brand Store Opening
promotional
Value $96.75
Annual growth 39.2%

6384344 Tivoli Gardens, Copenhagen Brand Store Associate Figure

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2021
Pieces 129
Availability Retired
6384344 Tivoli Gardens, Copenhagen Brand Store Associate Figure
promotional
Value $92.36
Annual growth 31.2%

6384346 Barcelona Brand Store Associate Figure

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2021
Pieces 129
Availability Retired
6384346 Barcelona Brand Store Associate Figure
promotional
Value $64.54
Annual growth 39.3%

6394851 Disneytown China Brand Store Associate Figure

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2021
Pieces 129
Availability Retired
6394851 Disneytown China Brand Store Associate Figure
promotional
Value $56.70
Annual growth 30.4%

6394853 Wangfujing Brand Store Associate Figure

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2021
Pieces 129
Availability Retired
6394853 Wangfujing Brand Store Associate Figure
promotional
Value $45.19
Annual growth 32.2%

6394854 Shenzhen Brand Store Associate Figure

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2021
Pieces 129
Availability Retired
6394854 Shenzhen Brand Store Associate Figure
promotional
Value $62.13
Annual growth 32.2%

6399469 Bonn Brand Store Associate Figure

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2021
Pieces 129
Availability Retired
6399469 Bonn Brand Store Associate Figure
promotional
Value $78.59
Annual growth 19.0%

6399471 Wroclaw Brand Store Associate Figure

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2021
Pieces 129
Availability Retired
6399471 Wroclaw Brand Store Associate Figure
promotional
Value $57.08
Annual growth 30.3%

6410426 Mall of Berlin Brand Store Associate Figure

Theme / Subtheme Promotional / LEGO Brand Store Opening Set
Year 2021
Pieces 129
Availability Retired
6410426 Mall of Berlin Brand Store Associate Figure
promotional
Value $52.64
Annual growth 30.4%

My Collection

LEGO Brand Retail Store Reviews

21 reviews
4.7
Collectors
Investors
The Rambling Brick
“The new store has the iconic livery, a pick a brick wall, checkout counter, some models on display and a huge number of sets on the shelves. Unfortunately, the sets are dependent on stickers: I see this as great, because it means you can potentially update the set with... More minimal changes to the sets on display, and a fresh sticker sheet, but at the same time, the smaller ones are a little bit fiddly, and there is no handy tool like a brick separator or a speed champions spanner to help apply them.”
Full review at ramblingbrick.com
Brick Fanatics
“The back section of the build lifts away to reveal a detailed interior, complete with 17 separate stickered LEGO boxes that represent real-life sets, including 10267 Gingerbread House and 42115 Lamborghini Sián FKP 37. There’s also a Pick & Build wall, an oversized 40501 The... More Wooden Duck, a counter with tills and a wall of video screens.”
Full review at www.brickfanatics.com

About LEGO Brand Store Opening Set

A LEGO Brand Store Opening Set, also known as 'Grand Opening Exclusive Commemorative Sets' are typically given to a limited number of store customers during a multi-day grand opening event of a new LEGO brand retail store. During the second day of the event, for most stores, a limited number of sets, typically between 300 to 500 are given to customers who spend a minimum purchase of around $50. Each set is numbered and sets on the secondary market or pretty limited as most customers who are kids open their packs quickly.

LEGO Brand Store Opening Set consists of 80 sets that ran from 2008 to 2022. As of today, Surrey Exclusive Minifigure Pack is the most valuable LEGO Brand Store Opening Set set with an estimated new/factory sealed value of $1,061.
Read more