LEGO 2013 / Promotional / LEGO Brand Store Opening Set Sets

A LEGO Brand Store Opening Set, also known as 'Grand Opening Exclusive Commemorative Sets' are typically given to a limited number of store customers during a multi-day grand opening event of a new LEGO brand retail store. During the second day of the event, for most stores, a limited number of sets, typically between 300 to 500 are given to customers who spend a minimum purchase of around $50. Each set is numbered and sets on the secondary market or pretty limited as most customers who are kids open their packs quickly.

2013 LEGO Sets

2013 introduced Legends of Chima, a heavily promoted fantasy line positioned as Ninjago’s successor, complete with a companion TV series. Licensed debuts included Teenage Mutant Ninja Turtles, The Lone Ranger, and new DUPLO tie-ins for Jake and the Never Land Pirates and Mickey Mouse. Collectors pursued the ultra-rare Mr. Gold minifigure from Series 10, limited to just 5,000 worldwide. This year also marked LEGO’s shift from 4-digit to 5-digit set numbering as Monster Fighters, SpongeBob SquarePants, Cars, and Dino concluded.