2011 / Promotional / LEGO Brand Store Opening Set

A LEGO Brand Store Opening Set, also known as 'Grand Opening Exclusive Commemorative Sets' are typically given to a limited number of store customers during a multi-day grand opening event of a new LEGO brand retail store. During the second day of the event, for most stores, a limited number of sets, typically between 300 to 500 are given to customers who spend a minimum purchase of around $50. Each set is numbered and sets on the secondary market or pretty limited as most customers who are kids open their packs quickly.

2011 LEGO Sets

For collectors, 2011 was a significant year in that LEGO released the first Internal sets Moulding Machines (4000001) and LOM 2011 Moulding (4000002) which have paved the way for high value future collections. A few notable themes introduced in 2011 were Ninjago, Winnie the Pooh, SpongeBob SquarePants, Alien Conquest and LEGO Master Builder Academy. Of course LEGO Ninjago set the stages for a decade of collecting. However, in 2011 LEGO also discontinued a number of themes which included Ben 10, Power Miners, Toy Story, Prince of Persia, Space Police III, BrickMaster and the loved Trains theme.