LEGO 2014 / Promotional / LEGO Brand Store Opening Set Sets

A LEGO Brand Store Opening Set, also known as 'Grand Opening Exclusive Commemorative Sets' are typically given to a limited number of store customers during a multi-day grand opening event of a new LEGO brand retail store. During the second day of the event, for most stores, a limited number of sets, typically between 300 to 500 are given to customers who spend a minimum purchase of around $50. Each set is numbered and sets on the secondary market or pretty limited as most customers who are kids open their packs quickly.

2014 LEGO Sets

In 2014, LEGO reached a new level of mainstream success with the theatrical release of The LEGO Movie on February 7, introducing LEGO to a new generation of fans, collectors, and investors. The film’s popularity not only boosted LEGO’s brand but also led to the launch of The LEGO Movie theme, featuring sets based on key locations, vehicles, and characters from the film.