About LEGO Brand Stores
These are the sets and minifigures given out at LEGO's own stores, mostly for openings, anniversaries and building events. Store anniversaries produced small packs in very short runs, such as the First Anniversary Box for the So Ouest store in France in 2014, limited to 300 copies.
2019 LEGO Sets
2019 marked 20 years of LEGO Star Wars with commemorative editions and retro-printed minifigures. LEGO acquired BrickLink, the leading secondary marketplace, deepening ties with the AFOL community. Hidden Side blended augmented reality with ghost-hunting builds, while pop-culture entries like Stranger Things and Overwatch reached new audiences. By this period, earlier in-house lines such as Nexo Knights and Elves had concluded.