Frozen holds the LEGO sets from Disney's Frozen films, set in the kingdom of Arendelle with the sisters Anna and Elsa, the snowman Olaf, Kristoff and the reindeer Sven. Elsa's ice palace is the centre of the line and has been rebuilt many times in new designs, often with clear and light blue parts, and ice stairs. The other sets follow the films' winter world, with Anna's sleigh, Arendelle castle, a carousel and frozen treat stands. The figures are mini-doll figures, the same kind used across LEGO Disney Princess. Sets from the second film, Frozen II, sit in a subtheme of their own.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.