The LEGO Icons Adidas sets are a unique collaboration between LEGO and the iconic sportswear brand Adidas, blending the worlds of fashion and construction in an innovative way. These sets feature detailed, buildable models of classic Adidas footwear, such as the Superstar sneaker, capturing the intricate design elements and branding that make these shoes instantly recognizable. Designed for both LEGO enthusiasts and sneakerheads, these sets offer a fun and nostalgic building experience, celebrating the intersection of pop culture and creativity. Each set includes authentic details like the Adidas logo, the famous three stripes, and even miniature shoelaces, making them perfect for display.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.