The Ultimate Collector Series, or UCS, holds the large display versions of Star Wars ships, vehicles and places. It began in 2000 with 7181 TIE Interceptor and 7191 X-wing Fighter. The designer of that first X-wing gave it a black stand and a printed information plaque to show it was a model to display rather than a toy, and the stand and plaque have been part of the series ever since.
2021 LEGO Sets
In 2021, LEGO explored digital-physical play with LEGO VIDIYO, a collaboration with Universal Music Group that let users create augmented-reality music videos using minifigures and collectible BeatBits. Although short-lived, the experiment reflected LEGO’s continued pursuit of hybrid play experiences. The LEGO Art series expanded with more display sets inspired by pop culture and design icons, strengthening LEGO’s appeal among adult builders. Established themes such as Star Wars, City, and Technic maintained momentum, while LEGO unveiled prototype bricks made from recycled materials—an early step toward fully sustainable production.