1. Minifigs
  2. Hidden Side
  3. Promotional

Hidden Side / Promotional Minifigures

The LEGO Hidden Side Promotional subtheme, introduced in 2020, inlcudes 4 minifigs across 3 sets.
Most valuable Hidden Side Promotional minifig
Chef Enzo Possessed (hs057) $4.77
Most owned Hidden Side Promotional minifig
Jack Davids (hs009)
Set with the most Hidden Side Promotional minifigs
40408 Drag Racer 2 minifigs
The LEGO Hidden Side theme, active from 2019 to 2020, features minifigures set in a haunted world where characters use augmented reality to interact with ghosts and solve mysteries. Key minifigures include Jack Davids, a teenager equipped with a smartphone to detect ghosts; Parker L. Jackson, Jack’s tech-savvy friend; and J.B., the inventor and ghost hunter. Villainous figures include various ghosts and ghouls like Nehmaar Reem. These minifigures come with unique accessories and detailed printing to fit the supernatural theme. The sets are designed to be used with a mobile app that brings the ghost-hunting adventures to life through augmented reality.
4 minifigs

Chef Enzo Possessed

Minifig number hs057
Value $4.77
Growth  +137.3%
Annual growth 9.0%

Douglas Elton / El Fuego

Minifig number hs042
Douglas Elton / El Fuego with skeleton and black square foot
Value $2.09
Growth  +17.4%
Annual growth 2.9%

Dwayne Possessed

Minifig number hs040
Value $4.26
Growth  +121.9%
Annual growth 8.1%

Jack Davids

Minifig number hs009
Jack Davids with white hoodie with cap and hood
Value $2.49
Growth  +13.7%
Annual growth 1.9%

Subtheme Pricing

Value
$13.61   (for all 4 minifigs)
Growth
+41.95%
Annual growth
+2.71%

Community Stats

Here are the top 4 most - owned loose minifigs among BrickEconomy collectors in the LEGO Hidden Side / Promotional theme.
#1Jack Davids
#2Chef Enzo Possessed
#3Dwayne Possessed
#4Douglas Elton / El Fuego

About LEGO Hidden Side Promotional

The LEGO Hidden Side theme was introduced in the summer of 2019 that was tech influenced and included a storyline and an app game (Apple App Store and Google Play). The theme is focused around the haunted town of Newbury and is designed with an augmented reality (AR) app, allowing users to capture ghosts while solving mysteries within the spooky town.

From the LEGO official description: "Forget what you know – you’ve never experienced LEGO© play like this before. Your phone opens the door to a virtual hidden world where your LEGO© sets come alive in an unfolding ghostly adventure. Solve the mysteries haunting the town of Newbury before it’s too late."