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21360 LEGO Ideas Willy Wonka & the Chocolate Factory thumbnail image

21360 LEGO Ideas Willy Wonka & the Chocolate Factory
Images 6Description 
21360 LEGO Ideas Willy Wonka & the Chocolate Factory
  • Willy Wonka & the Chocolate Factory thumbnail
  • Willy Wonka & the Chocolate Factory thumbnail
  • Willy Wonka & the Chocolate Factory thumbnail
  • Willy Wonka & the Chocolate Factory thumbnail
  • Willy Wonka & the Chocolate Factory thumbnail
  • Willy Wonka & the Chocolate Factory thumbnail

LEGO 21360 Willy Wonka & the Chocolate Factory is a Ideas set currently available at retail for $219.99 and is projected to retire in mid and late 2027. Current new-sealed secondary market prices range from $227 to $248, with the average above MSRP at $235. The Willy Wonka minifigure is exclusive to this set and is the most sought-after in the lineup.

Forecast Model

This represents the expected annual growth (CAGR) based solely on a forecast model.
LEGO 21360 Willy Wonka & the Chocolate Factory is an Ideas Licensed set released in 2025, containing 2,025 pieces and 9 minifigures. The build depicts the chocolate factory with a hand-cranked chocolate waterfall, the S.S. Wonkatania boat, edible-themed plants such as a teacup plant and a candy-cane tree, and Willy Wonka’s office with a secret door. Minifigures represent characters from the 1971 film, including Willy Wonka and both male and female Oompa Loompas. Hidden references include a giant Everlasting Gobstopper, a tiny Mike Teavee on a TV screen, and subtle nods to the original fan designers.

Once retired, the expected annual growth will be close to 6% after the second year, valuing the set between $266 and $279 shortly after it is retired.
All regions

For Sale (New/Sealed)

This chart shows the sales listing trends of 21360 Willy Wonka & the Chocolate Factory.
 (US) Official LEGO Willy Wonka & the Chocolate Factory
BrickEconomy Choice
$219.99
(US) Ideas Willy Wonka & the Chocolate Factory Set 21360 - 100% Verified Authentic and New
In Stock Guaranteed
$220.00
+0.0%
(US) Sealed, New in Box $220.00
(CA) BrickLink store It's a Brick Idea $226.74
+3.1%
(FR) BrickLink store Au royaume de la brique $227.06
+3.2%
(HK) BrickLink store Funny_bricks $227.17
+3.3%
(CA) BrickLink store Brickworld QC $228.19
+3.7%
(SI) BrickLink store 3 BRICKS ~~20% SALE~~ $229.06
+4.1%
(NL) BrickLink store Super Brick Store $244.52
+11.2%
(NO) BrickLink store BrickBondDad Studio $248.48
+13.0%
(US) LEGO Ideas: Willy Wonka & the Chocolate Factory (21360) IN HAND $249.99
+13.6%
(US) BrickLink store Muddy Magic Shop $249.99
+13.6%

Sets in Ideas / Licensed

21348 Dungeons & Dragons Red Dragon's Tale

Theme / Subtheme Ideas / Licensed
Year 2024
Pieces / Minifigs 3,745 / 11
Availability Retail (Retiring soon)
21348 LEGO Ideas Dungeons & Dragons Red Dragon's Tale
Retail $359.99
Available at retail
Retiring soon

21363 The Goonies

Theme / Subtheme Ideas / Licensed
Year 2025
Pieces / Minifigs 2,912 / 12
Availability Retail
21363 LEGO Ideas The Goonies
Retail $329.99
Available at retail

21351 The Nightmare Before Christmas

Theme / Subtheme Ideas / Licensed
Year 2024
Pieces / Minifigs 2,193 / 8
Availability Retail
21351 LEGO Ideas The Nightmare Before Christmas
Retail $199.99
Available at retail

21354 Twilight Cullen House

Theme / Subtheme Ideas / Licensed
Year 2025
Pieces / Minifigs 2,001 / 7
Availability Retail
21354 LEGO Ideas Twilight Cullen House
Retail $219.99
Available at retail

21350 Jaws

Theme / Subtheme Ideas / Licensed
Year 2024
Pieces / Minifigs 1,497 / 3
Availability Retail (Retiring soon)
21350 LEGO Ideas Jaws
Retail $149.99
Available at retail
Retiring soon

21347 Red London Telephone Box

Theme / Subtheme Ideas / Licensed
Year 2024
Pieces 1,460
Availability Retired
21347 LEGO Ideas Red London Telephone Box
Retail $114.99
Value $119.27
Growth  +3.7%

21367 Tintin Moon Rocket

Theme / Subtheme Ideas / Licensed
Year 2026
Pieces / Minifigs 1,283 / 6
Availability Retail
21367 LEGO Ideas Tintin Moon Rocket
Retail $159.99
Available at retail

21361 Gremlins Gizmo

Theme / Subtheme Ideas / Licensed
Year 2025
Pieces 1,125
Availability Retail
21361 LEGO Ideas Gremlins Gizmo
Retail $99.99
Available at retail

21352 Magic of Disney

Theme / Subtheme Ideas / Licensed
Year 2024
Pieces / Minifigs 1,103 / 4
Availability Retail (Retiring soon)
21352 LEGO Ideas Magic of Disney
Retail $99.99
Available at retail
Retiring soon

21368 Peanuts Snoopy's Doghouse

Theme / Subtheme Ideas / Licensed
Year 2026
Pieces 964
Availability Retail
21368 LEGO Ideas Peanuts Snoopy's Doghouse
Retail $89.99
Available at retail

21357 Disney Pixar Luxo Jr.

Theme / Subtheme Ideas / Licensed
Year 2025
Pieces 613
Availability Retail
21357 LEGO Ideas Disney Pixar Luxo Jr.
Retail $69.99
Available at retail

21345 Polaroid Camera

Theme / Subtheme Ideas / Licensed
Year 2024
Pieces 516
Availability Retail
21345 LEGO Ideas Polaroid Camera
Retail $79.99
Available at retail

My Collection

Willy Wonka & the Chocolate Factory Reviews

32 reviews
4.8
Collectors
Investors
Jays Brick Blog
“Like the 1971 movie, there is a lot happening here, but the design team have done a splendid job making turning this cornucopia of color into organized chaos, which makes this a visual feast for the eyes. It’s quite big, so it has plenty of display presence, as well as space... More to place the minifigures, and there are points of interest in every corner.”
Full review at jaysbrickblog.com
BrickEconomy Expert Review
“The LEGO Willy Wonka & the Chocolate Factory set features a detailed and vibrant build centered around the iconic chocolate river and waterfall, enhanced by the inclusion of the SS Wonkatania and clever brick techniques. With nine minifigures—including standout designs like Augustus Gloop and the Oompa Loompas—and plenty of colorful candy elements, the set offers strong visual impact and solid value for its price. While a few character choices fall short, the overall execution and build quality make this a standout LEGO Ideas release.”
Brickset
“The layout of the model broadly matches the film set seen in the trailer, with a chocolate river flowing through fields of colorful 'flowers', in front of a rocky backdrop with chocolate cascading down like a waterfall. Behind the rocks is a section of wall, reminding us... More that this confectionery wonderland is inside a factory building.”
Full review at brickset.com

About Ideas Licensed

This subtheme of The LEGO Ideas features sets that have been licensed from third parties including TV and movies.

Licensed was introduced in 2012 and currently consists of 38 sets. As of today, 21344 Orient Express is the most valuable Licensed set with an estimated new/factory sealed value of $500.
Read more
Inspire nostalgia for Willy Wonka \u0026 the Chocolate Factory with this LEGO Ideas classic movie set for adults (21360). A wonderful display model celebrating the popular 1971 movie, this LEGO brick-built recreation of Wonkas chocolate factory is packed with authentic details. The set also includes 9 LEGO minifigures of beloved characters to bring iconic scenes to life.

Turn the dial to set the chocolate waterfall in motion. Place an Oompa Loompa minifigure at the wheel of the Wonkatania boat to take Golden Ticket winners for a ride down the chocolate river. Create brick-built versions of incredible sweet edibles, such as the teacup plant and candy-cane tree. Open the Oompa Loompas secret door to Willy Wonkas office. There is so much to explore in a factory where nothing is quite as it seems.

This LEGO Ideas set makes a wonderful nostalgic gift for movie lovers, allowing them to create fantasy decor that transforms any room into a room of Pure Imagination. Set contains...
Description provided by LEGO©