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Sets
Promotional
LEGO Brand Store Opening Set
LEGO Brand Retail Store

40528 LEGO Brand Retail Store

Name: LEGO Brand Retail Store
Brand: LEGO
SKU: 40528-1
Availability: InStock
Rating: 4.70 (22 reviews)

Images 6

LEGO 40528 LEGO Brand Retail Store is a Promotional set currently valued at $40 for new and sealed sets. Annual appreciation has averaged 31.20% since release. Used copies are valued between $33 and $37 depending on condition. Secondary market prices for new and sealed sets typically fall between $30 and $45.

Set Value (New/Sealed)

This chart represents the current new/sealed value of the set LEGO Brand Retail Store since January 2022. Very high accuracy

LEGO 40528 LEGO Brand Retail Store is a Promotional LEGO Brand Store Opening Set released in 2022, containing 401 pieces and 2 minifigures. The build depicts a branded storefront with a LEGO sign and display window, a Pick & Build wall, stickered miniature set boxes, the classic wooden duck, and a Tree of Discovery element inspired by the New York flagship store. It was offered as a gift with purchase at LEGO Stores and LEGO.com with qualifying spends of $125/€123/£125. The set was also distributed as a gift with purchase at the reopening of the LEGO Store Leicester Square from 10 to 14 August 2022.

A new and sealed LEGO Brand Retail Store is currently valued at around $40. The average used price is $33 for those in good overall condition. Based on current trends, this set could be valued near $42 within the next year. New and sealed listings currently range from $34 to $46.

All regions

All regions 40
United States 32
European Union 1
United Kingdom 2
Australia 1

For Sale (New/Sealed)

	(US) * Best US listing for LEGO Brand Retail Store *	BrickEconomy Choice $35.00
	(US) BrickLink store Brazz Bricks	$33.00 -17.5%
	(IE) brand new , sealed in box	$34.63 -13.4%
	(US) BrickLink store Rebricks USA	$34.99 -12.5%
	(KR) 40528 Lego Store Grand Opening	$35.00 -12.5%
	(US) 40528 LEGO STORE	$35.00 -12.5%
	(US) Promotional: Lego Brand Retail Store (40528)	$35.00 -12.5%
	(US) New and sealed in minty box.	$36.10 -9.8%
	(TH) BrickLink store Follow Bricks	$37.81 -5.5%
	(SI) BrickLink store 3 BRICKS sale -15%	$37.85 -5.4%
	(UK) BrickLink store Brick Brick Store	$37.86 -5.4%
	(UK) Brand new and sealed.	$37.87 -5.3%
	(US) Store Grand Opening Brand Retail Store 40528 NEW SEALED BOX NSB	$39.90 -0.3%
	(US) Promotional: Lego Brand Retail Store (40528)	$39.98 -0.1%
	(US) LEGO 40528 LEGO Brand Store NEW & Sealed \| GWP Promotional Set	$39.99 0.0%
	(US) Brand Store Set 40528 - NEW, Sealed, Mint	$39.99 0.0%
	(US) Brand new, sealed, box in great condition	$40.00
	(US) Promotional: Lego Brand Retail Store (40528)	$40.00
	(US) Promotional: Lego Brand Retail Store (40528) New Sealed	$40.00
Show 20 more listings
	(AU) 1 x lego 40528 lego brand retail store brand new in sealed box 402 pieces bnib	$42.34 +5.9%
	(US) 40528 Lego Store 402 Pieces Blocks BRAND NEW SEALED 6380180 Promo	$44.55 +11.4%
	(US) 40528 LEGO Store GWP Lego Brand Store NEW SEALED BOX	$44.99 +12.5%
	(US) 40528 Creator Brand Store Set	$44.99 +12.5%
	(US) New Lego Brand Retail Store (40528)	$45.00 +12.5%
	(US) Lot Of 2 LEGO Items- The LEGO Brand Store Set (40528), Wrapping Paper	$45.99 +15.0%
	(US) 40528 Limited Edition LEGO Brand Retail Store IN HAND SHIP OUT THE SAME DAY	$45.99 +15.0%
	(US) 40528 LEGO Brand Retail Store Complete Set 402 pcs Limited Edition Box	$46.00 +15.0%
	(US) Lego Brand Retail Store (40528) RETIRE FREE SHIPPING VINTAGE NEW IN BOX.	$47.99 +20.0%
	(US) Brand Retail Store Set 40528 GWP New Factory Sealed in Box 2022 Retired	$47.99 +20.0%
	(KR) Brand Store 40528 402 Pieces Promotional Display Build Kit New	$48.55 +21.4%
	(US) New Lego Store 10+ Biuilding Set 402 PCS/PZS 40528	$49.99 +25.0%
	(US) Promotional: Lego Brand Retail Store (40528)	$49.99 +25.0%
	(US) Brand Retail Store Set 40528 GWP New Factory Sealed in Box	$49.99 +25.0%
	(US) NEW LEGO 40528 LEGO STORE Grand Opening Limited GWP	$50.00 +25.0%
	(US) Brand Retail Store 40528 - New & Sealed \| Rare GWP Exclusive	$50.00 +25.0%
	(US) 40528 Lego Store 402 Pieces Blocks BRAND NEW SEALED 6380180 Promo	$50.00 +25.0%
	(JP) Store 40528 Building Set - Retired, New & Sealed, Collectible P-139	$53.82 +34.6%
	(US) 40528 Limited Edition LEGO Brand Retail Store	$64.00 +60.0%
	(US) LEGO Brand Retail Store Set #40528-1 NEW SEALED IN BOX	$75.00 +87.5%
	(US) Brand Retail Shop 40528 Store Opening Limited Ed. NEW SEALED RARE US Seller	$78.68 +96.7%

Sales Distribution (Last 90 Days)

This chart shows the distribution of sales for the past three months of new/sealed 40528 LEGO Brand Retail Store.

LEGO Store Leicester Square Sets


	6424688 LEGO Delivery Truck Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2022 Pieces / Minifigs 100 / 1 Availability Retired Buy this set at eBay Bricklink	promotional Value $47.78 Annual growth 32.2% I own this set I want this set

	6424685 I Heart LEGO Store Leicester Square Tile Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2022 Pieces 1 Availability Retired Buy this set at eBay Bricklink	promotional Value $69.00 Annual growth 10.7% I own this set I want this set

Sets in Promotional / LEGO Brand Store Opening Set


	6384214 LEGO Store Grand Opening Exclusive Set 5th Avenue NY Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 130 Availability Retired Buy this set at eBay Bricklink	promotional Value $80.00 Annual growth 38.4% I own this set I want this set

	6384212 Stuttgart Brand Store Associate Figure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at eBay Bricklink	promotional Value $90.10 Annual growth 38.4% I own this set I want this set

	6384339 LEGO Store Grand Opening Exclusive Set Edinburgh United Kingdom Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at eBay	promotional Value $76.97 Annual growth 38.4% I own this set I want this set

	6384342 Warsaw Brand Store Opening Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at eBay	promotional Value $89.00 Annual growth 39.2% I own this set I want this set

	6384344 Tivoli Gardens, Copenhagen Brand Store Associate Figure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at ebay Bricklink	promotional Value $89.26 Annual growth 29.4% I own this set I want this set

	6384346 Barcelona Brand Store Associate Figure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at ebay Bricklink	promotional Value $58.55 Annual growth 38.4% I own this set I want this set

	6394851 Disneytown China Brand Store Associate Figure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at eBay Bricklink	promotional Value $53.23 Annual growth 30.4% I own this set I want this set

	6394853 Wangfujing Brand Store Associate Figure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at Bricklink	promotional Value $41.32 Annual growth 30.4% I own this set I want this set

	6394854 Shenzhen Brand Store Associate Figure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at Bricklink	promotional Value $48.91 Annual growth 30.4% I own this set I want this set

	6399469 Bonn Brand Store Associate Figure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired	promotional Value $80.91 Annual growth 4.2% I own this set I want this set

	6399471 Wroclaw Brand Store Associate Figure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at ebay Bricklink	promotional Value $57.84 Annual growth 31.2% I own this set I want this set

	6410426 Mall of Berlin Brand Store Associate Figure Theme / Subtheme Promotional / LEGO Brand Store Opening Set Year 2021 Pieces 129 Availability Retired Buy this set at ebay Bricklink	promotional Value $70.42 Annual growth 5.7% I own this set I want this set

My Collection

I own this set

I want this set

Set Details

Set number

40528-1

Name

LEGO Brand Retail Store

Theme

Promotional

Subtheme

LEGO Brand Store Opening Set

Year

2022

Released

January 2022

Availability

Retired

Pieces

401

Set Pricing

Retail price

Free promotional

New/Sealed

Value

$40.00

Annual growth

+31.20%

Rolling growth

+2.01% (Previous 12 months)

Future growth

+11.09% (2-3 year outlook)

90-day change

0.03%

Used

Value

$33.20

Range

$32.56 - $36.94

Quick Buy

eBay

Buy

Lowest price

$35.00

Highest price

$78.68

Amazon

Buy

Price

Check

Bricklink

Buy

Lowest price

$25.19 (AU)

Highest price

$40.00

*Listings are for new/sealed sets.

Set Predictions

New/Sealed

Today's value

$40.00

1 year forecast

$42.44+6.10%

5 year forecast

$58.08+45.20%

$55

$60

40528 LEGO Brand Retail Store is projected to be valued between $55 - $60 within five years.

Insights

Limited to promotional store distribution, the LEGO Brand Retail Store (40528) from 2022 carries branded signage and display elements that attract memorabilia collectors, and its short primary run supports post-retirement interest, while recurring store refreshes limit upside.

Set Facts

The store includes details that you can find in a real LEGO store such as the Pick-a-Brick wall, various stickered sets, the wooden duck, and the Tree of Discovery which is seen in the New York flagship store.
The LEGO Brand Retail Store set was also available as a GWP at LEGO Store Leicester Square from 10/08/2022 to 14/08/2022 for the stores re-opening.
LEGO Brand Retail Store was designed by LEGO designer Mel Caddick.

Barcodes

EAN

5702017166414

LEGO Brand Retail Store Reviews

22 reviews

4.7

Collectors

Investors

The Rambling Brick

“The new store has the iconic livery, a pick a brick wall, checkout counter, some models on display and a huge number of sets on the shelves. Unfortunately, the sets are dependent on stickers: I see this as great, because it means you can potentially update the set with... More minimal changes to the sets on display, and a fresh sticker sheet, but at the same time, the smaller ones are a little bit fiddly, and there is no handy tool like a brick separator or a speed champions spanner to help apply them.”

Full review at ramblingbrick.com

Brick Fanatics

“The back section of the build lifts away to reveal a detailed interior, complete with 17 separate stickered LEGO boxes that represent real-life sets, including 10267 Gingerbread House and 42115 Lamborghini Sián FKP 37. There’s also a Pick & Build wall, an oversized 40501 The... More Wooden Duck, a counter with tills and a wall of video screens.”

Full review at www.brickfanatics.com

Subtheme Analysis

Promotional / LEGO Brand Store Opening Set

Sets

106

Years

2008 - 2026

Annual growth

+7.55% (this set +31.20%)

This set's annual growth (CAGR) vs. subtheme

Community Stats

LEGO Brand Retail Store currently ranks #2 out of the top most owned sets in Promotional LEGO Brand Store Opening Set.

#1LEGO Brand Retail Store

#2LEGO Brand Retail Store

#3LEGO Brand Retail Store

#4LEGO Delivery Truck

#5The Brick Apple

#6Tivoli Gardens, Copenhagen Brand Store Associate Figure

#7LEGO Store Grand Opening Exclusive Set 5th Avenue NY

#8Wroclaw Brand Store Associate Figure

About LEGO Brand Store Opening Set

A LEGO Brand Store Opening Set, also known as 'Grand Opening Exclusive Commemorative Sets' are typically given to a limited number of store customers during a multi-day grand opening event of a new LEGO brand retail store. During the second day of the event, for most stores, a limited number of sets, typically between 300 to 500 are given to customers who spend a minimum purchase of around $50. Each set is numbered and sets on the secondary market or pretty limited as most customers who are kids open their packs quickly.

LEGO Brand Store Opening Set was introduced in 2008 and currently consists of 106 sets. As of today, Surrey Exclusive Minifigure Pack is the most valuable LEGO Brand Store Opening Set set with an estimated new/factory sealed value of $1,188.

Set Pricing Models

BrickEconomy uses a number of methods to determine the value of a set.

New/Sealed

Machine Learning/AI Model

Value (today)

$40.00

Value (in a year)

$48.11

Value (in 2 years)

$53.75

Accuracy

0.962500 Very high

Statistical Model

Value (today)

$35.85

Value (in a year)

$35.86

Value (in two years)

$35.88

Accuracy

0.200001 Very low

Used

Machine Learning/AI Model

Value (today)

$33.20

Value (low range)

$32.56

Value (high range)

$36.94

Accuracy

0.907500 High

To learn more about how we calculate pricing and forecasting, check out our article on BrickEconomy’s Approach to LEGO Pricing and Future Value Predictions.

Region · United States (USD)

Theme · Light

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